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Philips Beard Trimmer

Maybe

Shoppers spend an estimated $5.3M a year here. But the top 5 brands take 100% of clicks, so Philips Beard Trimmer is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£5.3M/yr2.3M searches / yr
90-day growth
+19.4%search demand this quarter
Competition
63%top-5 click share · 1 brands · 144 sellers

Flapen Score

Philips Beard Trimmer against its category

The dotted line is the Health & Personal Care average. Past it, Philips Beard Trimmer is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Beard Trimmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Beard Trimmer 2.3M times last year and spent an estimated £5.3M. One brand takes every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.3M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+19.4%
Conversion, latest week
7.2%
Market size, estimated
£5.3Ma year
Peak month
November24.8× the quietest month
Top search term
philips one blade926K searches a year

02 · Price

A sale here is worth £32.25.

Listings sell for £32.25 on average, from £10.87 to £70.31. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £32.25 that is £194K to £258K a year per listing.

Average price
£32.25inside the $15 to $100 sweet spot
Price range
£10.87–£70.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
£194K–£258K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Shaving & Hair Removal. It carries 7,821 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#28in Shaving & Hair Removal
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,821per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Philips Beard Trimmer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£531K£1.1M£1.6M£2.1M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

144

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • PHILIPS100%
  • Open — no brand owns it (0%)

Demand

Philips Beard Trimmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 24.8×

Search terms

Top Philips Beard Trimmer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • philips one blade926K/yr
  • phillips one blade390K/yr
  • one blade387K/yr
  • oneblade103K/yr
  • philips97K/yr
  • one blade razor60K/yr
  • philips oneblade49K/yr
  • philips one blade intimate26K/yr
  • philips one blade 36030K/yr
  • phillips30K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Beard Trimmer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
0.9%of orders come back
“Bit pricey”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips Beard Trimmer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data