How competitive is the Phenergan niche on Amazon United Kingdom?

16 brands and 118 sellers compete in Phenergan on Amazon United Kingdom. The top 5 Phenergan products take 54% of clicks and its top 5 brands hold 71% of demand.

What do buyers complain about in Phenergan?

Phenergan buyers on Amazon United Kingdom complain most about Functionality-Overall, Allergies, Fever Relief, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Phenergan niche?

Phenergan sells for £7.30 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.97–£16.99. The average incumbent carries 2,329 reviews — the moat a new listing must climb.

Phenergan

a small market ($11K/yr) — Phenergan doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Phenergan profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Phenergan is a £11K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.

Phenergan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +29.6% over the last 90 days and 1.3% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr6K

Search volume / yr+29.6%117K

Conversion rate1.3%

Avg price£7.30

Who owns the niche?

The top 5 brands hold 71% of demand, so 29% of the market is open.

29%

open market share

Brands · sellers16 · 118

Top-5 product click share54%

Open market29%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 23 products

Top Phenergan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets

Price: £13.07
Rating: 4.9/5
Reviews: 65
Age: 8mo ago

Benadryl Allergy One A Day 10 Mg Tablets - Effective and Long-Lasting Relief - 30 Count

Price: £6.76
Rating: 4.6/5
Reviews: 8,541
Age: 10y ago

Amazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies

Price: £2.77
Rating: 4.6/5
Reviews: 398
Age: 1y ago

Vividrin Allergy Relief Tablets - Cetirizine Antihistamine Tablets 10mg x 30 Tablets Effective Relief for Hayfever Sore & Itchy Eyes Pet and Skin Allergies Suitable for Adults and Kids 6+

Price: £4.17
Rating: 4.8/5
Reviews: 38
Age: 10mo ago

Galpharm Treathay Hayfever Relief Fexofenadine Hydrochloride Tablets 120mg Up to 24hrs Relief from Hayfever Sneezing Itchy Eyes and Runny Noses 30 Tablets

Price: £4.93
Rating: 4.7/5
Reviews: 3,064
Age: 4y ago

Newest

by launch date

Hayfever & Allergy Antihistamine | Hayfever Dust Pets and Hives | 60 Tablets

Price: £13.07
Rating: 4.9/5
Reviews: 65
Age: 8mo ago

Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets

Price: £12.66
Rating: 4.9/5
Reviews: 13
Age: 8mo ago

Hayfever & Allergy Antihistamine for Hayfever Dust Pets and Hives | 60 Tablets

Price: £12.87
Rating: 5.0/5
Reviews: 2
Age: 8mo ago

Hayfever & Allergy Antihistamine Tablets | Relief for Hayfever Dust Pet Allergies & Hives | 60 x Tablets

Price: £12.47
Rating: 4.5/5
Reviews: 8
Age: 8mo ago

Vividrin Allergy Relief Tablets - Cetirizine Antihistamine Tablets 10mg x 30 Tablets Effective Relief for Hayfever Sore & Itchy Eyes Pet and Skin Allergies Suitable for Adults and Kids 6+

Price: £4.17
Rating: 4.8/5
Reviews: 38
Age: 10mo ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 rising

Sellers

118

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

25%

Generic32%
Benadryl17%
Amazon Basic Care8%
Vividrin7%
Galpharm6%
Sentanase4%

Phenergan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume117KCVR1.3%Products23Brands16Top 5 Brands71%OOS Rate8.6%Rating4.7★Reviews2,329Avg BSR#50

Peak months: Sep, Oct · busiest ÷ quietest = 2.7×

Top Phenergan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chlorphenamine antihistamine tablets26K/yr +144.1%2.0% conv.
chlorphenamine37K/yr -27.0%0.6% conv.
chlorphenamine maleate15K/yr +77.7%0.6% conv.
chlorphenamine maleate 4mg22K/yr -31.4%0.5% conv.
chlorphenamine tablets4K/yr +122.8%0.0% conv.
chlorphenamine 4mg5K/yr +50.1%0.7% conv.
piriton chlorphenamine maleate3K/yr +63.8%0.3% conv.
chlorpheniramine3K/yr -13.1%0.7% conv.

What reviews say buyers love and hate about Phenergan

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Value For Money24%

“Excellent value for money”

Fever Relief12%

“Great for hayfever”

Quality-Overall12%

“Ive found them to be reliable”

Allergies11%

“Great allergy relief, very effective”

Advertised Vs Actual Product9%

“As described”

What buyers complain about

64% of reviews

Functionality-Overall18%

“Didn't work”

Allergies17%

“Itching”

Fever Relief8%

“Doesn't manage my hay fever completely”

Value For Money7%

“expensive”

Side Effects5%

“leave me feeling incredibly unwell”

Common Phenergan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Phenergan 40/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 23 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved +29.6% over the last 90 days.