ph balance for women
Skip itSoft demand (-27.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,728.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay£134K£134K/yr · 115K searches
Avg price
Okay£9.51avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.88–£16.33cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ph balance for women is a £134K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ph balance for women market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £119K–£143K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 8.0%
- Avg brand age
- 45 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
50
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Balance Activ74%
- Free Soul8%
- Vagisil6%
- CanesBalance3%
- Wellgard2%
- NoriZite2%
- Open — no brand owns it (2 brands, 4%)
Demand
Weekly Amazon search volume, last 33 weeks — -27.5% search growth over the last 90 days.Top ph balance for women search terms
- ph balance for women43K/yr
- balance activ28K/yr
- balance active bv gel22K/yr
- balance active10K/yr
- ph balance7K/yr
- active balance2K/yr
- balance activ bv treatment2K/yr
Top ph balance for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Balance Activ BV Gel Bacterial Vaginosis Treatment for Women Rapidly Relieve Symptoms of Unpleasant Odour Discomfort & Discharge 7 Day Supply (Pack of 1)
Balance Activ£6.524.6★8,144 rev
Balance Activ BV Gel Bacterial Vaginosis Treatment for Women Rapidly Relieve Symptoms of Unpleasant Odour Discomfort & Discharge 7 Day Supply (Pack of 2)
Balance Activ£11.924.7★975 rev
Balance Activ BV Pessaries Bacterial Vaginosis Treatment for Women Rapid Relief of Odour Discomfort & Discharge 7 Single Use Applications (Pack of 1)
Balance Activ£7.104.4★6,236 rev
Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
Free Soul£8.254.4★2,235 rev
Balance Activ Intimate Soothing Cream Fast-Acting Relief from Intimate Irritation for Women Soothes Itching Redness & Soreness 2 Pack of 40mL Tubes
Balance Activ£8.764.4★1,702 rev
Newest
by launch date
BHM RiNOZiTE Vaginal Gel with Hyaluronic Acid Lactic Acid Aloe Vera for Vaginal Dryness Discomfort Irritation Prevention and Control of BV pH-Balanced Clinically Proven 6 Applications
NoriZite£10.0828 rev
Vaginal pH Balance Test Strips 50ct Feminine pH Test Kit for Women
HOVIRAN£9.6437 rev
Balance Activ HerVitality Menopause Moisture Gel Vaginal Moisturiser Fast Long-Lasting Relief from Vaginal Dryness and Discomfort Treatment for Women 7 Easy to Use Gel Applicators 1 Pack
Balance Activ£6.2357 rev
Vagisil Intimate Body Wash Hygiene pH Balance for Feminine Daily Care 500ml Daily Protection To Help Fortify Natural Defences With LactoPrebiotic
Vagisil£7.5974 rev
Premium Feminine Balance Gummies - Hawaiian Pineapple PH Balance Gummies for Women of All Ages Support Womens Health & Wellness - Immune Support - Vegan & Gluten-Free 60PCS
XAYGHE£10.03137 rev
Trending
90-day click momentum
Balance Activ pH Balanced Intimate Daily Foam Wash Relieves Vaginal and Vulval Discomfort (150ml) 3 Pack
Balance Activ£16.334.6★
Balance Activ Thrush Cream Internal & External Use Works Naturally Relieves Thrush Symptoms & Prevents Recurrence 5 Applicators (30ml) Pack of 2
Balance Activ£12.554.2★
Vaginal pH Balance Test Strips 50ct Feminine pH Test Kit for Women
HOVIRAN£9.643.6★
BHM RiNOZiTE Vaginal Gel with Hyaluronic Acid Lactic Acid Aloe Vera for Vaginal Dryness Discomfort Irritation Prevention and Control of BV pH-Balanced Clinically Proven 6 Applications
NoriZite£10.084.3★
Vagisil Intimate Body Wash Hygiene pH Balance for Feminine Daily Care 500ml Daily Protection To Help Fortify Natural Defences With LactoPrebiotic
Vagisil£7.594.5★
What buyers say about ph balance for women
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good value”
“Works straight away”
“definitely does the job”
“Easy to use”
“and smells gorgeous,”
“Great supplement”
“Cleared my symptoms by day 2”
“Very gentle”
“Easy to swallow”
What buyers complain about
“Not effective”
“Bad side effects”
“Caused my skin to breakout really badly”
“Im very upset because its quite expensive only for a week”
“The following morning I was soooo sore”
“hardly anything - definitely not perfumed”
“so I will only get 6 out of the 7 days”
“Its very inconvenient”
“Troubled by a constant itch”
“Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding”
Top return reasons
Common questions
- Is ph balance for women profitable to sell on Amazon United Kingdom?
- The niche generates £134K/yr across 17 tracked products. 90-day search growth is -27.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the ph balance for women niche?
- 8 brands and 50 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in ph balance for women?
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Allergies. The return rate is 0.1%.
- What does it cost to enter the ph balance for women niche?
- Listings span £3.88–£16.33; the average listing price is £9.51 (sweet spot $15–$100). The average incumbent carries 2,728 reviews — the moat a new listing must climb.