Ph Balance for Women
FailDemand is soft, at -27.5% this quarter, so Ph Balance for Women is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £134K/yr115K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 50 sellers
Flapen Score
Ph Balance for Women against its category
The dotted line is the Health & Personal Care average. Past it, Ph Balance for Women is stronger. Inside it, weaker.
Market
The Ph Balance for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ph Balance for Women 115K times last year and spent an estimated £134K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £134Ka year
- Top search term
- ph balance for women43K searches a year
02 · Price
A sale here is worth £9.51.
Listings sell for £9.51 on average, from £3.88 to £16.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.51 that is £5K to £7K a year per listing.
- Average price
- £9.51under the $15 to $100 sweet spot
- Price range
- £3.88–£16.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #223 within Intimate Hygiene. It carries 2,728 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #223in Intimate Hygiene
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,728per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Ph Balance for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Balance Activ BV Gel Bacterial Vaginosis Treatment for Women Rapidly Relieve Symptoms of Unpleasant Odour Discomfort & Discharge 7 Day Supply (Pack of 1)
- Price
- £6.52
- Rating
- 4.6/5
- Reviews
- 8,144
- Age
- 17y ago

Balance Activ BV Gel Bacterial Vaginosis Treatment for Women Rapidly Relieve Symptoms of Unpleasant Odour Discomfort & Discharge 7 Day Supply (Pack of 2)
- Price
- £11.92
- Rating
- 4.7/5
- Reviews
- 975
- Age
- 6y ago

Balance Activ BV Pessaries Bacterial Vaginosis Treatment for Women Rapid Relief of Odour Discomfort & Discharge 7 Single Use Applications (Pack of 1)
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 6,236
- Age
- 13y ago

Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 4y ago

Balance Activ Intimate Soothing Cream Fast-Acting Relief from Intimate Irritation for Women Soothes Itching Redness & Soreness 2 Pack of 40mL Tubes
- Price
- £8.76
- Rating
- 4.4/5
- Reviews
- 1,702
- Age
- 6y ago
Trending
90-day click momentum
Balance Activ pH Balanced Intimate Daily Foam Wash Relieves Vaginal and Vulval Discomfort (150ml) 3 Pack
- Price
- £16.33
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 3y ago

Balance Activ Thrush Cream Internal & External Use Works Naturally Relieves Thrush Symptoms & Prevents Recurrence 5 Applicators (30ml) Pack of 2
- Price
- £12.55
- Rating
- 4.2/5
- Reviews
- 1,092
- Age
- 2y ago

Vaginal pH Balance Test Strips 50ct Feminine pH Test Kit for Women
- Price
- £9.64
- Rating
- 3.6/5
- Reviews
- 37
- Age
- 1y ago

BHM RiNOZiTE Vaginal Gel with Hyaluronic Acid Lactic Acid Aloe Vera for Vaginal Dryness Discomfort Irritation Prevention and Control of BV pH-Balanced Clinically Proven 6 Applications
- Price
- £10.08
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago

Vagisil Intimate Body Wash Hygiene pH Balance for Feminine Daily Care 500ml Daily Protection To Help Fortify Natural Defences With LactoPrebiotic
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago
Newest
by launch date
BHM RiNOZiTE Vaginal Gel with Hyaluronic Acid Lactic Acid Aloe Vera for Vaginal Dryness Discomfort Irritation Prevention and Control of BV pH-Balanced Clinically Proven 6 Applications
- Price
- £10.08
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago

Vaginal pH Balance Test Strips 50ct Feminine pH Test Kit for Women
- Price
- £9.64
- Rating
- 3.6/5
- Reviews
- 37
- Age
- 1y ago

Balance Activ HerVitality Menopause Moisture Gel Vaginal Moisturiser Fast Long-Lasting Relief from Vaginal Dryness and Discomfort Treatment for Women 7 Easy to Use Gel Applicators 1 Pack
- Price
- £6.23
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 1y ago

Vagisil Intimate Body Wash Hygiene pH Balance for Feminine Daily Care 500ml Daily Protection To Help Fortify Natural Defences With LactoPrebiotic
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago

Premium Feminine Balance Gummies - Hawaiian Pineapple PH Balance Gummies for Women of All Ages Support Womens Health & Wellness - Immune Support - Vegan & Gluten-Free 60PCS
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
50
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Balance Activ74%
- Free Soul8%
- Vagisil6%
- CanesBalance3%
- Wellgard2%
- NoriZite2%
- Open — no brand owns it (2 brands, 4%)
Demand
Ph Balance for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Search terms
Top Ph Balance for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ph balance for women43K/yr
- balance activ28K/yr
- balance active bv gel22K/yr
- balance active10K/yr
- ph balance7K/yr
- active balance2K/yr
- balance activ bv treatment2K/yr
Reviews and returns
What reviews say buyers love and hate about Ph Balance for Women
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not effective
Didn't work
Doesn't work after a week or so
Bad side effects
Made symptoms so much worse
Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding
Caused my skin to breakout really badly
caused irritation on my sensitive skin
Caused breakout on face
Im very upset because its quite expensive only for a week
Waste of money for me :-
Not worth it
The following morning I was soooo sore
painful
and none of them have provided me with the relief I was hoping for
Love
Excellent product
Very good product works instantly
Good quality
Good value
Great value
Great deal
Works straight away
Effective
Works well
definitely does the job
As described
Works as it should
Easy to use
Easy to take
Easy to yse
Return
0.1% Return rate 6% Fixable by listing
Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding
The ingredients are not fully disclosed
Not completely clean ingredients
Not effective
Didn't work
Doesn't work after a week or so
Its very inconvenient
Hard to open
it isn't easy to open the individual sachets
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ph Balance for Women questions
Answered from the same tracked data.









