Ph Balance for Women
FailDemand is soft, at -27.5% this quarter, so Ph Balance for Women is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £134K/yr115K searches / yr
- 90-day growth
- -27.5%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 50 sellers
Flapen Score
Ph Balance for Women against its category
The dotted line is the Health & Personal Care average. Past it, Ph Balance for Women is stronger. Inside it, weaker.
Market
The Ph Balance for Women market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ph Balance for Women 115K times last year and spent an estimated £134K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 12.3% of those searches ended in a purchase.
Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 115K
- Growth, 90 days vs prior 90
- -27.5%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £134Ka year
- Top search term
- ph balance for women43K searches a year
02 · Price
A sale here is worth £9.51.
Listings sell for £9.51 on average, from £3.88 to £16.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.51 that is £5K to £7K a year per listing.
- Average price
- £9.51under the $15 to $100 sweet spot
- Price range
- £3.88–£16.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #223 within Intimate Hygiene. It carries 2,728 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #223in Intimate Hygiene
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,728per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Ph Balance for Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Balance Activ BV Gel Bacterial Vaginosis Treatment for Women Rapidly Relieve Symptoms of Unpleasant Odour Discomfort & Discharge 7 Day Supply (Pack of 1)
- Price
- £6.52
- Rating
- 4.6/5
- Reviews
- 8,144
- Age
- 17y ago

Balance Activ BV Gel Bacterial Vaginosis Treatment for Women Rapidly Relieve Symptoms of Unpleasant Odour Discomfort & Discharge 7 Day Supply (Pack of 2)
- Price
- £11.92
- Rating
- 4.7/5
- Reviews
- 975
- Age
- 6y ago

Balance Activ BV Pessaries Bacterial Vaginosis Treatment for Women Rapid Relief of Odour Discomfort & Discharge 7 Single Use Applications (Pack of 1)
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 6,236
- Age
- 13y ago

Intimate Flora Probiotics for Women | 20 Billion CFU Fortified with 15 000mg Cranberry Fenugreek & Chlorella | Bio Cultures for Womens Intimate Flora | 60 Capsules | Free Soul
- Price
- £8.25
- Rating
- 4.4/5
- Reviews
- 2,235
- Age
- 4y ago

Balance Activ Intimate Soothing Cream Fast-Acting Relief from Intimate Irritation for Women Soothes Itching Redness & Soreness 2 Pack of 40mL Tubes
- Price
- £8.76
- Rating
- 4.4/5
- Reviews
- 1,702
- Age
- 6y ago
Trending
estimated 90-day click momentum
Balance Activ pH Balanced Intimate Daily Foam Wash Relieves Vaginal and Vulval Discomfort (150ml) 3 Pack
- Price
- £16.33
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 3y ago

Balance Activ Thrush Cream Internal & External Use Works Naturally Relieves Thrush Symptoms & Prevents Recurrence 5 Applicators (30ml) Pack of 2
- Price
- £12.55
- Rating
- 4.2/5
- Reviews
- 1,092
- Age
- 2y ago

Vaginal pH Balance Test Strips 50ct Feminine pH Test Kit for Women
- Price
- £9.64
- Rating
- 3.6/5
- Reviews
- 37
- Age
- 1y ago

BHM RiNOZiTE Vaginal Gel with Hyaluronic Acid Lactic Acid Aloe Vera for Vaginal Dryness Discomfort Irritation Prevention and Control of BV pH-Balanced Clinically Proven 6 Applications
- Price
- £10.08
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago

Vagisil Intimate Body Wash Hygiene pH Balance for Feminine Daily Care 500ml Daily Protection To Help Fortify Natural Defences With LactoPrebiotic
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago
Newest
by launch date
BHM RiNOZiTE Vaginal Gel with Hyaluronic Acid Lactic Acid Aloe Vera for Vaginal Dryness Discomfort Irritation Prevention and Control of BV pH-Balanced Clinically Proven 6 Applications
- Price
- £10.08
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 1y ago

Vaginal pH Balance Test Strips 50ct Feminine pH Test Kit for Women
- Price
- £9.64
- Rating
- 3.6/5
- Reviews
- 37
- Age
- 1y ago

Balance Activ HerVitality Menopause Moisture Gel Vaginal Moisturiser Fast Long-Lasting Relief from Vaginal Dryness and Discomfort Treatment for Women 7 Easy to Use Gel Applicators 1 Pack
- Price
- £6.23
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 1y ago

Vagisil Intimate Body Wash Hygiene pH Balance for Feminine Daily Care 500ml Daily Protection To Help Fortify Natural Defences With LactoPrebiotic
- Price
- £7.59
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago

Premium Feminine Balance Gummies - Hawaiian Pineapple PH Balance Gummies for Women of All Ages Support Womens Health & Wellness - Immune Support - Vegan & Gluten-Free 60PCS
- Price
- £10.03
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
50
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
4%
- Balance Activ74%
- Free Soul8%
- Vagisil6%
- CanesBalance3%
- Wellgard2%
- NoriZite2%
- Open — no brand owns it (2 brands, 4%)
Demand
Ph Balance for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked
Search terms
Top Ph Balance for Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ph balance for women43K/yr
- balance activ28K/yr
- balance active bv gel22K/yr
- balance active10K/yr
- ph balance7K/yr
- active balance2K/yr
- balance activ bv treatment2K/yr
Reviews and returns
What reviews say buyers love and hate about Ph Balance for Women
We read the reviews and the return reasons for every product selling here.
“Not effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ph Balance for Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









