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Ph Balance for Women

Fail

Demand is soft, at -27.5% this quarter, so Ph Balance for Women is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£134K/yr115K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
70%top-5 click share · 8 brands · 50 sellers

Flapen Score

Ph Balance for Women against its category

The dotted line is the Health & Personal Care average. Past it, Ph Balance for Women is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ph Balance for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ph Balance for Women 115K times last year and spent an estimated £134K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
12.3%
Market size, estimated
£134Ka year
Top search term
ph balance for women43K searches a year

02 · Price

A sale here is worth £9.51.

Listings sell for £9.51 on average, from £3.88 to £16.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.51 that is £5K to £7K a year per listing.

Average price
£9.51under the $15 to $100 sweet spot
Price range
£3.88–£16.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #223 within Intimate Hygiene. It carries 2,728 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#223in Intimate Hygiene
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,728per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ph Balance for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

50

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

4%

  • Balance Activ74%
  • Free Soul8%
  • Vagisil6%
  • CanesBalance3%
  • Wellgard2%
  • NoriZite2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Ph Balance for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Ph Balance for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ph balance for women43K/yr
  • balance activ28K/yr
  • balance active bv gel22K/yr
  • balance active10K/yr
  • ph balance7K/yr
  • active balance2K/yr
  • balance activ bv treatment2K/yr

Reviews and returns

What reviews say buyers love and hate about Ph Balance for Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ph Balance for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data