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Ph Balance for Women

soft demand (-27.5% this quarter) — Ph Balance for Women doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 30Growth 11Conversion 95Competition 25Returns 100Price range 11Avg price 29Brand share 17Review moat 38Quality gap 57
This niche Category average

Is Ph Balance for Women profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ph Balance for Women is a £134K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 41/100.

Ph Balance for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 12.3% of searches end in a purchase.

£134K

revenue / yr

Units sold / yr15K
Search volume / yr-27.5%115K
Conversion rate12.3%
Avg price£9.51

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers8 · 50
Top-5 product click share70%
Open market7%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement88%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,728

Top Ph Balance for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£13K£27K£40K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

50

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Balance Activ74%
  • Free Soul8%
  • Vagisil6%
  • CanesBalance3%
  • Wellgard2%
  • NoriZite2%
  • Open — no brand owns it (2 brands, 4%)

Ph Balance for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR12.3%Products17Brands8Top 5 Brands93%OOS Rate8.0%Rating4.4★Reviews2,728Avg BSR#223
3K2KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26

Top Ph Balance for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ph balance for women43K/yr
  • balance activ28K/yr
  • balance active bv gel22K/yr
  • balance active10K/yr
  • ph balance7K/yr
  • active balance2K/yr
  • balance activ bv treatment2K/yr

What reviews say buyers love and hate about Ph Balance for Women

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall19%

Excellent product

Value For Money10%

Good value

Efficiency9%

Works straight away

Advertised Vs Actual Product8%

definitely does the job

Ease Of Use7%

Easy to use

What buyers complain about

54% of reviews
Functionality-Overall13%

Not effective

Side Effects11%

Bad side effects

Allergies8%

Caused my skin to breakout really badly

Value For Money4%

Im very upset because its quite expensive only for a week

Pain Relief-Overall4%

The following morning I was soooo sore

Ph Balance for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

6%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
42%
2Ingredients-Overall
17%
3Functionality-Overall
8%
4Defective Material/Parts
6%
5Ease Of Use
6%

Common Ph Balance for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ph Balance for Women 41/100 on Amazon United Kingdom — Skip it. The niche generates £134K/yr across 17 tracked products. Search demand moved -27.5% over the last 90 days.
Ph Balance for Women buyers on Amazon United Kingdom complain most about Functionality-Overall, Side Effects, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.