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Ph Balance for Women

Fail

Demand is soft, at -27.5% this quarter, so Ph Balance for Women is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£134K/yr115K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
70%top-5 click share · 8 brands · 50 sellers

Flapen Score

Ph Balance for Women against its category

The dotted line is the Health & Personal Care average. Past it, Ph Balance for Women is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ph Balance for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ph Balance for Women 115K times last year and spent an estimated £134K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
12.3%
Market size, estimated
£134Ka year
Top search term
ph balance for women43K searches a year

02 · Price

A sale here is worth £9.51.

Listings sell for £9.51 on average, from £3.88 to £16.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.51 that is £5K to £7K a year per listing.

Average price
£9.51under the $15 to $100 sweet spot
Price range
£3.88–£16.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #223 within Intimate Hygiene. It carries 2,728 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#223in Intimate Hygiene
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,728per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ph Balance for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

50

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • Balance Activ74%
  • Free Soul8%
  • Vagisil6%
  • CanesBalance3%
  • Wellgard2%
  • NoriZite2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Ph Balance for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Ph Balance for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ph balance for women43K/yr
  • balance activ28K/yr
  • balance active bv gel22K/yr
  • balance active10K/yr
  • ph balance7K/yr
  • active balance2K/yr
  • balance activ bv treatment2K/yr

Reviews and returns

What reviews say buyers love and hate about Ph Balance for Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall13%−0.10

Not effective

Didn't work

Doesn't work after a week or so

Side Effects11%−0.07

Bad side effects

Made symptoms so much worse

Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding

Allergies8%−0.05

Caused my skin to breakout really badly

caused irritation on my sensitive skin

Caused breakout on face

Value For Money4%+0.40

Im very upset because its quite expensive only for a week

Waste of money for me :-

Not worth it

Pain Relief-Overall4%−0.02

The following morning I was soooo sore

painful

and none of them have provided me with the relief I was hoping for

Love

Quality-Overall19%+1.31

Excellent product

Very good product works instantly

Good quality

Value For Money10%+0.40

Good value

Great value

Great deal

Efficiency9%+0.63

Works straight away

Effective

Works well

Advertised Vs Actual Product8%+0.50

definitely does the job

As described

Works as it should

Ease Of Use7%+0.16

Easy to use

Easy to take

Easy to yse

Return

0.1% Return rate 6% Fixable by listing

Leak-Proof42%▁██▁▂█
Ingredients-Overall17%▁▁▁▄█▁

Tablets are extremely high in ingredients and caused a lot of pain, cramping, bloating and excess discharge and even unwanted bleeding

The ingredients are not fully disclosed

Not completely clean ingredients

Functionality-Overall8%▁▁▁▁█▁

Not effective

Didn't work

Doesn't work after a week or so

Defective Material/Parts6%▁▁▁█▁▁
Ease Of Use6%

Its very inconvenient

Hard to open

it isn't easy to open the individual sachets

FAQ

Common Ph Balance for Women questions

Answered from the same tracked data.