pet scales
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great262avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.47avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great£10.01–£41.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 56K searches
According to Flapen's Amazon United Kingdom niche tracking, pet scales is a £63K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pet scales market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £58K–£78K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #818
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 19.3%
- Avg brand age
- 45 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
37
Top-5 brand share
53%
Top 20: 99%
Top-5 click share
49%
Top 20: 94%
Open market
41%
- Tiardey19%
- Zhwidnerso12%
- spritool8%
- Oypla7%
- SIMDAO7%
- Nuscen6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top pet scales search terms
- pet scales16K/yr
- cat scales11K/yr
- cat weighing scales8K/yr
- puppy scales8K/yr
- pet scales for cats8K/yr
- puppy weighing scales5K/yr
Top pet scales products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tiardey Digital Pet Scale Dog Scale Cat Scale Small Weight Scale Up To 10 Kg Lcd Electronic Scale For Measuring Mini Animals Kitchen Food Scale Pet Owner 29x18 Cm
Tiardey£10.013.7★79 rev

Pet Scales for Small Animals Puppy Scales Digital LCD Cat Scale Mini Dog Weighing with 4 Weighing Modes(kg/oz/lb/ml) for Small Cat Dog Hamster Food Kitchen (36x26 cm/14x10.2 in max:15KG)
Zhwidnerso£17.034.2★230 rev

Spritool New Model High accuracy Multi-Functional Pets Scale Suitable for Small and Medium-Sized Pets or Postal Under 30KG Pet Scale dog scale Cat scale
spritool£32.964.5★253 rev

Oypla Digital Electronic 20kg Baby Infant Pet Midwifes Weighing Scales
Oypla£19.754.3★460 rev

Nuscen Puppy Scales 10KG Digital Pet Scale with Tape Measure Unit g/ml/oz/lb Conversion For Newborn Cats Dogs Hamsters Kitten
Nuscen£16.524.2★131 rev
Newest
by launch date
Pet Weighing Scale Set for Small Pets 15kg Digital Animal Scale with LCD Display Measuring Ruler & 15 Color-Coded Puppy Collars Ideal for Kittens Puppies Hamsters (White)
SIMDAO£14.232 rev

Pet Scales for Small Pet 15KG Digital Weighing Scales Puppy Weighing Scales for Small Animal LCD Display Electronic Scale with 4 Weighing Modes for Cat Dog Hamster Food Kitchen(14×10.2 Inches)
SIMDAO£13.625 rev

Jonuin Pet Scales for Small Animals 14 x 10 Inches Digital LCD Puppy Scales Cat Scales Cat Weighing Scales with 4 Weighing Modes(kg/oz/lb/ml) Pet Scales for Small Cats Dogs Hamster Food Kitchen
Jonuin£13.574 rev

Digital Pet Scales SGZIOO 15kg Small Animals Weighing Scale with 4 weighing Modes(g/ml/oz/lb) Electronic Weighing Scale with LCD Display and Tape Measure for Cat Puppy Hamster Tortoise Food
SGZIOO£12.831 rev

Pet Scales for Small Animals Puppy Scales with Tape Measure Collars and Record Digital LCD Cat Scale Mini Dog Weighing with 4 Weighing Modes for Cat Puppy Hamster Food Kitchen (14x10.2 in)
Zhwidnerso£18.8727 rev
Trending
90-day click momentum
Pet Weighing Scale Set for Small Pets 15kg Digital Animal Scale with LCD Display Measuring Ruler & 15 Color-Coded Puppy Collars Ideal for Kittens Puppies Hamsters (White)
SIMDAO£14.232.5★

Jonuin Pet Scales for Small Animals 14 x 10 Inches Digital LCD Puppy Scales Cat Scales Cat Weighing Scales with 4 Weighing Modes(kg/oz/lb/ml) Pet Scales for Small Cats Dogs Hamster Food Kitchen
Jonuin£13.573.6★

Digital Pet Scales SGZIOO 15kg Small Animals Weighing Scale with 4 weighing Modes(g/ml/oz/lb) Electronic Weighing Scale with LCD Display and Tape Measure for Cat Puppy Hamster Tortoise Food
SGZIOO£12.835.0★

Pet Scales for Small Pet 15KG Digital Weighing Scales Puppy Weighing Scales for Small Animal LCD Display Electronic Scale with 4 Weighing Modes for Cat Dog Hamster Food Kitchen(14×10.2 Inches)
SIMDAO£13.622.7★

Tiardey Digital Pet Scale Dog Scale Cat Scale Small Weight Scale Up To 10 Kg Lcd Electronic Scale For Measuring Mini Animals Kitchen Food Scale Pet Owner 29x18 Cm
Tiardey£10.013.7★
What buyers say about pet scales
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Worth the price”
“Good size and not too slippy for her”
“It feels well made”
“Easy to store”
“Accurate, sturdy, and simple to use — a really smart design”
“Will definitely work well with puppies and kittens”
“The hold function is very good”
“It feels sturdy and reliable, giving me confidence that Im getting accurate measurements for my baby”
“I found the instructions easy to follow”
What buyers complain about
“Item is tiny they are the size of weighing scales for the kitchen I couldn't even get my newborn on said scales”
“The item broke in less than 4 months”
“Sadly did not turn on at all”
“Dont waste your money its worth just spending a little more to get a decent one”
“cheap product”
“Do not buy this product very small and flimsy”
“measurments are way off”
“Not for babies”
“Usless my rabbit sat on it doesn't even register, cheap plastic top and bottom”
“its very fiddly trying to line up the parts that drop down onto the scale”
Top return reasons
Common questions
- Is pet scales profitable to sell on Amazon United Kingdom?
- The niche generates £63K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the pet scales niche?
- 21 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in pet scales?
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 4.0%.
- When does demand for pet scales peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the pet scales niche?
- Listings span £10.01–£41.48; the average listing price is £19.47 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.