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Personalised Candle

a small market ($16K/yr) — Personalised Candle doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 4Growth 18Conversion 21Competition 37Returns 98Price range 20Avg price 48Brand share 61Review moat 75Quality gap 80
This niche Category average

Is Personalised Candle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Personalised Candle is a £16K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Personalised Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.4% over the last 90 days and 1.7% of searches end in a purchase.

£16K

revenue / yr

Units sold / yr500
Search volume / yr-14.4%80K
Conversion rate1.7%
Avg price£11.81

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers16 · 19
Top-5 product click share63%
Open market31%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)4· 0 succeeded
Avg rating4.2★
Avg reviews496

Top Personalised Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

26%

  • Pomchick43%
  • BOYUJK10%
  • CROWNLY CRYSTAL5%
  • Cutties and Giggles5%
  • howson london5%
  • forefrontdesigns5%

Personalised Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR1.7%Products20Brands16Top 5 Brands69%OOS Rate20.4%Rating4.2★Reviews496Avg BSR#397
6K4KPrime Day '25Spike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Top Personalised Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • personalised candle46K/yr
  • personalised candles15K/yr
  • personalised candles gifts for women10K/yr
  • personalised candle holder6K/yr
  • personalised yankee candles4K/yr

What reviews say buyers love and hate about Personalised Candle

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Gifting Purpose32%

Beautiful gift

Smell21%

Lovely fragrance ideal for a gift

Quality-Overall10%

great quality, personalised, arrived on time etc

Brightness/Shine/Glow10%

Gives a nice light

Value For Money7%

Good value

What buyers complain about

79% of reviews
Smell26%

Smells awful

Durability11%

Broke within a month

Size-Overall9%

the candle is really small

Value For Money8%

just looks very cheap for the price

Defective Material/Parts7%

Arrived damaged, base of the holder was split in 2

Personalised Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
19%
2Size-Overall
12%
3Defective Material/Parts
11%
4Gifting Purpose
10%
5Smell
7%

Common Personalised Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Personalised Candle 42/100 on Amazon United Kingdom — Skip it. The niche generates £16K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -14.4% over the last 90 days.
Search demand for Personalised Candle on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.5× the quietest.