Personalised Candle
FailShoppers spend an estimated $16K a year here, so Personalised Candle is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £16K/yr80K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 63%top-5 click share · 16 brands · 19 sellers
Flapen Score
Personalised Candle against its category
The dotted line is the Health & Personal Care average. Past it, Personalised Candle is stronger. Inside it, weaker.
Market
The Personalised Candle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Personalised Candle 80K times last year and spent an estimated £16K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £16Ka year
- Peak month
- December5.5× the quietest month
- Top search term
- personalised candle46K searches a year
02 · Price
A sale here is worth £11.81.
Listings sell for £11.81 on average, from £5.27 to £17.45. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £11.81 that is £0 to £1K a year per listing.
- Average price
- £11.81under the $15 to $100 sweet spot
- Price range
- £5.27–£17.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #397 within Alternative Medicine. It carries 496 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 50%
- Out of stock, average day
- 20.4%
- Average rank
- #397in Alternative Medicine
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 496per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Personalised Candle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Personalised Candle Gift Box | Custom Text Soy Wax Candle with Ribbon Matches | Gift for Her Him Friend Birthday Anniversary
- Price
- £14.70
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 8mo ago

Boyujk Scented Candles Gift Set for Women: 30th 40th 50th 60th Birthday Gifts for Mum Friend Wife with Blessing Tags (260g)
- Price
- £8.16
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 3y ago

Pomchick - Personalised Candle Gift Custom Text Soy Wax Candle Keepsake with Your Message Unique Birthday Wedding Anniversary or Thank You Present
- Price
- £11.69
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 9mo ago

CROWNLY Bestie Personalised Gifts for Women Sister Candles Christmas Xmas Friendship Friend Birthday Funny Gifts for Her
- Price
- £10.63
- Rating
- 4.6/5
- Reviews
- 373
- Age
- 2y ago

Personalised Leaving Gifts for Colleagues Women Gifts for Work Colleagues Bestie Goodbye Farewell Christmas Birthday Presents for Coworkers Best Friend-Lavender Scented Candle
- Price
- £10.71
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Funistree Candle Warmer Lamp with Timer & Dimmer Height Adjustable Candle Warmer with 2 Bulbs Birthday Gifts for Women Mum New Home Gifts Dimmable Candle Heater Lamp for Yankee Candles
- Price
- £16.47
- Rating
- 4.5/5
- Reviews
- 3,283
- Age
- 2y ago

CHILLFLAME Candle Set Scented Candle Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women/Men (Pink+Purple+White 200g)
- Price
- £7.95
- Rating
- 4.4/5
- Reviews
- 582
- Age
- 1y ago

Personalised Engagement Candle Wooden Lid Luxury Soy Wax Glass Candle Jar Custom Last Name Wedding Keepsake Anniversary Bridesmaid & Godparent Gift
- Price
- £14.15
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 11mo ago

Pomchick - Personalised Candle Gift Custom Text Soy Wax Candle Keepsake with Your Message Unique Birthday Wedding Anniversary or Thank You Present
- Price
- £11.69
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 9mo ago

CROWNLY Bestie Personalised Gifts for Women Sister Candles Christmas Xmas Friendship Friend Birthday Funny Gifts for Her
- Price
- £10.63
- Rating
- 4.6/5
- Reviews
- 373
- Age
- 2y ago
Newest
by launch date
Personalised Candle Gift Box | Custom Text Soy Wax Candle with Ribbon Matches | Gift for Her Him Friend Birthday Anniversary
- Price
- £14.70
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 8mo ago

Personalised Leaving Gifts for Colleagues Women Gifts for Work Colleagues Bestie Goodbye Farewell Christmas Birthday Presents for Coworkers Best Friend-Lavender Scented Candle
- Price
- £10.71
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 9mo ago

Pomchick - Personalised Candle Gift Custom Text Soy Wax Candle Keepsake with Your Message Unique Birthday Wedding Anniversary or Thank You Present
- Price
- £11.69
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 9mo ago

Personalised Engagement Candle Wooden Lid Luxury Soy Wax Glass Candle Jar Custom Last Name Wedding Keepsake Anniversary Bridesmaid & Godparent Gift
- Price
- £14.15
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 11mo ago

Personalised Scented Soy Wax Candle Message Scented Candle with Bamboo Lid and Matches Personalised Add Your own Text - Lots of scents and Sizes
- Price
- £15.89
- Rating
- 3.1/5
- Reviews
- 6
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
19
Est. top-5 brand share
69%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
26%
- Pomchick43%
- BOYUJK10%
- CROWNLY CRYSTAL5%
- Cutties and Giggles5%
- howson london5%
- forefrontdesigns5%
Demand
Personalised Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Personalised Candle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- personalised candle46K/yr
- personalised candles15K/yr
- personalised candles gifts for women10K/yr
- personalised candle holder6K/yr
- personalised yankee candles4K/yr
Reviews and returns
What reviews say buyers love and hate about Personalised Candle
We read the reviews and the return reasons for every product selling here.
“Smells awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Personalised Candle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









