personalised candle
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great495.95avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.81avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.27–£17.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Market size
Bad£16K£16K/yr · 80K searches
According to Flapen's Amazon United Kingdom niche tracking, personalised candle is a £16K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
personalised candle market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- £3K–£6K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #397
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 90%
- Out of stock
- 20.4%
- Avg brand age
- 31 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
19
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
26%
- Pomchick43%
- BOYUJK10%
- CROWNLY CRYSTAL5%
- Cutties and Giggles5%
- howson london5%
- forefrontdesigns5%
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -14.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top personalised candle search terms
- personalised candle46K/yr
- personalised candles15K/yr
- personalised candles gifts for women10K/yr
- personalised candle holder6K/yr
- personalised yankee candles4K/yr
Top personalised candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Personalised Candle Gift Box | Custom Text Soy Wax Candle with Ribbon Matches | Gift for Her Him Friend Birthday Anniversary
Pomchick£14.704.3★20 rev
Boyujk Scented Candles Gift Set for Women: 30th 40th 50th 60th Birthday Gifts for Mum Friend Wife with Blessing Tags (260g)
BOYUJK£8.164.3★300 rev
Pomchick - Personalised Candle Gift Custom Text Soy Wax Candle Keepsake with Your Message Unique Birthday Wedding Anniversary or Thank You Present
Pomchick£11.695.0★8 rev
CROWNLY Bestie Personalised Gifts for Women Sister Candles Christmas Xmas Friendship Friend Birthday Funny Gifts for Her
CROWNLY CRYSTAL£10.634.6★373 rev
Personalised Leaving Gifts for Colleagues Women Gifts for Work Colleagues Bestie Goodbye Farewell Christmas Birthday Presents for Coworkers Best Friend-Lavender Scented Candle
Kosmickiss£10.714.8★33 rev
Newest
by launch datePersonalised Candle Gift Box | Custom Text Soy Wax Candle with Ribbon Matches | Gift for Her Him Friend Birthday Anniversary
Pomchick£14.7020 rev
Personalised Leaving Gifts for Colleagues Women Gifts for Work Colleagues Bestie Goodbye Farewell Christmas Birthday Presents for Coworkers Best Friend-Lavender Scented Candle
Kosmickiss£10.7133 rev
Pomchick - Personalised Candle Gift Custom Text Soy Wax Candle Keepsake with Your Message Unique Birthday Wedding Anniversary or Thank You Present
Pomchick£11.698 rev
Personalised Engagement Candle Wooden Lid Luxury Soy Wax Glass Candle Jar Custom Last Name Wedding Keepsake Anniversary Bridesmaid & Godparent Gift
Cutties and Giggles£14.151 rev
Personalised Scented Soy Wax Candle Message Scented Candle with Bamboo Lid and Matches Personalised Add Your own Text - Lots of scents and Sizes
Cutties and Giggles£15.896 rev
Trending
90-day click momentum
Funistree Candle Warmer Lamp with Timer & Dimmer Height Adjustable Candle Warmer with 2 Bulbs Birthday Gifts for Women Mum New Home Gifts Dimmable Candle Heater Lamp for Yankee Candles
Funistree£16.474.5★
CHILLFLAME Candle Set Scented Candle Gift Set for Her 3 Scented Votive Candles Birthday Gifts for Women/Men (Pink+Purple+White 200g)
CHILLFLAME£7.954.4★
Personalised Engagement Candle Wooden Lid Luxury Soy Wax Glass Candle Jar Custom Last Name Wedding Keepsake Anniversary Bridesmaid & Godparent Gift
Cutties and Giggles£14.151.0★
Pomchick - Personalised Candle Gift Custom Text Soy Wax Candle Keepsake with Your Message Unique Birthday Wedding Anniversary or Thank You Present
Pomchick£11.695.0★
CROWNLY Bestie Personalised Gifts for Women Sister Candles Christmas Xmas Friendship Friend Birthday Funny Gifts for Her
CROWNLY CRYSTAL£10.634.6★
What buyers say about personalised candle
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful gift”
“Lovely fragrance ideal for a gift”
“great quality, personalised, arrived on time etc”
“Gives a nice light”
“Good value”
“Very nice and exactly as advertised”
“Easy to use”
“Wonderful candle warmer”
“Looks lovely too”
“Decent size”
What buyers complain about
“Smells awful”
“Broke within a month”
“the candle is really small”
“just looks very cheap for the price”
“Arrived damaged, base of the holder was split in 2”
“Not printed onto the candle itself as it looks on the photo”
“Controller overheated and melted sent both lamps back because they had the same batch number”
“still nothing”
“So glad I didn't gift them”
“Dangerously hot and flaming”
Top return reasons
Common questions
- Is personalised candle profitable to sell on Amazon United Kingdom?
- The niche generates £16K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the personalised candle niche?
- 16 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in personalised candle?
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.5%.
- When does demand for personalised candle peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the personalised candle niche?
- Listings span £5.27–£17.45; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.