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Personalised Candle

Fail

Shoppers spend an estimated $16K a year here, so Personalised Candle is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£16K/yr80K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
63%top-5 click share · 16 brands · 19 sellers

Flapen Score

Personalised Candle against its category

The dotted line is the Health & Personal Care average. Past it, Personalised Candle is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Candle 80K times last year and spent an estimated £16K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
1.7%
Market size, estimated
£16Ka year
Peak month
December5.5× the quietest month
Top search term
personalised candle46K searches a year

02 · Price

A sale here is worth £11.81.

Listings sell for £11.81 on average, from £5.27 to £17.45. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £11.81 that is £0 to £1K a year per listing.

Average price
£11.81under the $15 to $100 sweet spot
Price range
£5.27–£17.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #397 within Alternative Medicine. It carries 496 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
50%
Out of stock, average day
20.4%
Average rank
#397in Alternative Medicine
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
496per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Personalised Candle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

19

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

26%

  • Pomchick43%
  • BOYUJK10%
  • CROWNLY CRYSTAL5%
  • Cutties and Giggles5%
  • howson london5%
  • forefrontdesigns5%

Demand

Personalised Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Personalised Candle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • personalised candle46K/yr
  • personalised candles15K/yr
  • personalised candles gifts for women10K/yr
  • personalised candle holder6K/yr
  • personalised yankee candles4K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Candle

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gifting Purpose”
26%of negative reviews mention “Smell”
0.5%of orders come back
“Smells awful”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Personalised Candle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data