Is permethrin cream profitable to sell on Amazon United Kingdom?

The niche generates £287K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (37/100).

How competitive is the permethrin cream niche?

3 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in permethrin cream?

Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.0%.

When does demand for permethrin cream peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the permethrin cream niche?

Listings span £2.99–£10.30; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 6,509 reviews — the moat a new listing must climb.

permethrin cream

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£287K

£287K/yr · 357K searches

Review moat

Bad6,508.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.33

avg listing price — sweet spot $15–$100

Growth

Bad-23.0%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.99–£10.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, permethrin cream is a £287K/yr Amazon United Kingdom market (357K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

permethrin cream market data

Units sold / yr: 50K–60K; avg 8,000–10,000/product
Revenue / yr: £317K–£380K; units × avg price
Conversion rate: 12.7%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 168 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Eurax88%
Generic8%
VNEUOL4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top permethrin cream search terms

eurax cream for itching77K/yr +18.1%21.3% conv.
permethrin cream for scabies48K/yr -52.6%0.6% conv.
eurax29K/yr +5.5%18.6% conv.
scabies cream40K/yr -41.3%0.4% conv.
permethrin cream51K/yr -29.6%0.1% conv.
eurax cream24K/yr -6.3%16.2% conv.
lyclear scabies cream29K/yr -37.6%0.3% conv.
eurax cream for itching 500g14K/yr -40.8%17.0% conv.
eurax hc cream6K/yr +69.5%3.2% conv.
permethrin 5% cream6K/yr -21.1%0.4% conv.

All search terms

Top permethrin cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g

Eurax£5.164.5★15,636 rev

Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g

Eurax£4.714.4★1,130 rev

Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 30g

Eurax£2.994.5★15,636 rev

Rapid Itch Relief Cream 30g | Lasts Up to 8 Hours for Relief of: Eczema Allergic rashes Hives Chickenpox Insect Bites & Stings Sunburn

Generic£10.304.6★46 rev

Antifungal Cream Itch &Effective Relief Itch Ringworm Eczema Natural ensitive Skin Relieves Itchy Skin Disinfection Antibacterial Athletes Foot

VNEUOL£8.514.1★96 rev

Newest

by launch date

Antifungal Cream Itch &Effective Relief Itch Ringworm Eczema Natural ensitive Skin Relieves Itchy Skin Disinfection Antibacterial Athletes Foot

VNEUOL£8.5196 rev

11mo ago

Rapid Itch Relief Cream 30g | Lasts Up to 8 Hours for Relief of: Eczema Allergic rashes Hives Chickenpox Insect Bites & Stings Sunburn

Generic£10.3046 rev

1y ago

Eurax Cooling Itch Relief Gel For Dry Itchy and Irritated Skin Instant Cooling Hydrates and Soothes Reduces the Urge to Scratch Clinically Proven 1 x 75g

Eurax£4.711,130 rev

7y ago

Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 30g

Eurax£2.9915,636 rev

17y ago

Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g

Eurax£5.1615,636 rev

17y ago

What buyers say about permethrin cream

What buyers praise and complain about, mined from review topics.

What buyers love

Itch Relief21%

“eases the itching”

Advertised Vs Actual Product12%

“Works well does exactly as stated”

Efficiency10%

“Works well”

Allergies10%

“Instant relief, no irritation”

Value For Money9%

“Decent price”

Quality-Overall8%

“is superior to the cream”

Smell2%

“Doesnt sting or smell bad”

Absorbency2%

“Absorbent”

Size-Overall2%

“Nice big tube”

Fever Relief2%

“It was help me to reduced the itchiness”

What buyers complain about

Allergies24%

“I get very badly irritated skin every so often”

Functionality-Overall16%

“Ineffective”

Smell10%

“The smell is chemical”

Itch Relief10%

“Didnt take the itching away for hours”

Quality-Overall4%

“Not very good at all”

Skin Health2%

“Does nothing to sooth my irritable skin”

Dilute/Watery2%

“Didn't work and felt like liquid putty”

Dosage2%

“Dose wot it says on the box”

Instructions/User Manual/Troubleshooting2%

“Disappointed. Instructions in Chinese”

Value For Money2%

“Ineffective and pricey”

Top return reasons

Ingredients-Overall50%

Itch Relief50%

Common questions

Is permethrin cream profitable to sell on Amazon United Kingdom?: The niche generates £287K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (37/100).
How competitive is the permethrin cream niche?: 3 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in permethrin cream?: Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.0%.
When does demand for permethrin cream peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the permethrin cream niche?: Listings span £2.99–£10.30; the average listing price is £6.33 (sweet spot $15–$100). The average incumbent carries 6,509 reviews — the moat a new listing must climb.