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Permethrin Cream

Fail

The top 5 products take 100% of clicks, so Permethrin Cream is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£287K/yr357K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 32 sellers

Flapen Score

Permethrin Cream against its category

The dotted line is the Health & Personal Care average. Past it, Permethrin Cream is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Permethrin Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Permethrin Cream 357K times last year and spent an estimated £287K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
12.7%
Market size, estimated
£287Ka year
Peak month
May1.4× the quietest month
Top search term
eurax cream for itching77K searches a year

02 · Price

A sale here is worth £6.33.

Listings sell for £6.33 on average, from £2.99 to £10.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At £6.33 that is £51K to £63K a year per listing.

Average price
£6.33under the $15 to $100 sweet spot
Price range
£2.99–£10.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
8,000–10,000
Revenue per listing a year
£51K–£63K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Over-the-Counter Medication. It carries 6,509 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Over-the-Counter Medication
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,509per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Permethrin Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£57K£115K£172K£229K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Eurax88%
  • Generic8%
  • VNEUOL4%

Demand

Permethrin Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Permethrin Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eurax cream for itching77K/yr
  • permethrin cream for scabies48K/yr
  • eurax29K/yr
  • scabies cream40K/yr
  • permethrin cream51K/yr
  • eurax cream24K/yr
  • lyclear scabies cream29K/yr
  • eurax cream for itching 500g14K/yr
  • eurax hc cream6K/yr
  • permethrin 5% cream6K/yr

Reviews and returns

What reviews say buyers love and hate about Permethrin Cream

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Itch Relief”
24%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“I get very badly irritated skin every so often”
A buyer, on “Allergies”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Permethrin Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data