Period Pads Heavy Flow

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

-5.9%

Conversion, latest week

9.4%

Market size, estimated

£104Ka year

Peak month

September1.8× the quietest month

Top search term

always maxi night pads28K searches a year

Listings sell for £12.99 on average, from £2.51 to £21.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.99 that is £3K to £6K a year per listing.

Average price

£12.99under the $15 to $100 sweet spot

Price range

£2.51–£21.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #92 within Intimate Hygiene. It carries 4,392 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

93%

Out of stock, average day

1.2%

Average rank

#92in Intimate Hygiene

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,392per listing

Listings tracked

15

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months