Period Belt

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months

202K

Growth, 90 days vs prior 90

-41.0%

Conversion, latest week

5.2%

Market size, estimated

£157Ka year

Peak month

December2.5× the quietest month

Top search term

period heat pad40K searches a year

Listings sell for £14.84 on average, from £3.07 to £33.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.84 that is £4K to £7K a year per listing.

Average price

£14.84under the $15 to $100 sweet spot

Price range

£3.07–£33.96

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #62 within Hot & Cold Therapies. It carries 1,046 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

26.8%

Average rank

#62in Hot & Cold Therapies

Average rating

4.10 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,046per listing

Listings tracked

31

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months