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Perineal Spray

Fail

Demand is soft, at -40.9% this quarter, so Perineal Spray is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£29K/yr68K searches / yr
90-day growth
-40.9%search demand this quarter
Competition
80%top-5 click share · 9 brands · 18 sellers

Flapen Score

Perineal Spray against its category

The dotted line is the Health & Personal Care average. Past it, Perineal Spray is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perineal Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Perineal Spray 68K times last year and spent an estimated £29K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-40.9%
Conversion, latest week
2.1%
Market size, estimated
£29Ka year
Peak month
October2.7× the quietest month
Top search term
perineal massage tool42K searches a year

02 · Price

A sale here is worth £20.07.

Listings sell for £20.07 on average, from £3.30 to £42.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.07 that is £2K to £5K a year per listing.

Average price
£20.07inside the $15 to $100 sweet spot
Price range
£3.30–£42.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #600 within Alternative Medicine. It carries 2,188 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#600in Alternative Medicine
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,188per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Perineal Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

7%

  • Frida Mom26%
  • Perimom24%
  • Intimate Rose20%
  • My Expert Midwife11%
  • WELEDA9%
  • Kaempe3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Perineal Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Perineal Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • perineal massage tool42K/yr
  • perineal massage7K/yr
  • perineum massage tool3K/yr
  • perennial massage3K/yr
  • perineal massage wand4K/yr
  • perennial massage tool3K/yr
  • perineal massager2K/yr
  • perennial massage tool for pregnancy2K/yr
  • peri massage tool2K/yr

Reviews and returns

What reviews say buyers love and hate about Perineal Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.10

Too large for intended function

it feels very small for a product priced just under £15

Too big to hold in your hand

Functionality-Overall11%−0.04

Didn't work

Warmth11%+0.35

havent used it warmed up yet

Durability11%−0.05

it fell apart

Fell apart after little use

Allergies11%−0.07

allergic

got allergy

Love

Quality-Overall17%−0.08

Good quality

feels high quality

Products good

Value For Money9%+0.39

for £3.99 I got the most amazing piece of equipment

Amazing value for money compared to others

I think it's worth it

Breathability9%+0.73

Combined with deep breathing

But Id say it was really well paired with hypnobirthing breathing techniques so I could channel the pain else wear

Ease Of Use8%+0.70

Its also very easy to use

it was easy to hold and rely on, i've heard of some having two combs to hold

Good product, Many uses

Comfort-Overall5%+0.25

But it was my comfort comb through out my whole birth even when it came to pushing

Comforting to Apply

Return

0.4% Return rate 15% Fixable by listing

Adhesion/Stickiness13%▆▁▁█▁▁
Advertised Vs Actual Product13%▁▁▆▁█▁
Leak-Proof13%▁▁██▁▁
Defective Material/Parts7%▁▁▁▁█▁
Natural Ingredients7%█▁▁▁▁▁

FAQ

Common Perineal Spray questions

Answered from the same tracked data.