Perineal Spray
FailDemand is soft, at -40.9% this quarter, so Perineal Spray is a Fail.
- Flapen Score
- 37 / 100Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 4837
- Market size
- £29K/yr68K searches / yr
- 90-day growth
- -40.9%search demand this quarter
- Competition
- 80%top-5 click share · 9 brands · 18 sellers
Flapen Score
Perineal Spray against its category
The dotted line is the Health & Personal Care average. Past it, Perineal Spray is stronger. Inside it, weaker.
Market
The Perineal Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Perineal Spray 68K times last year and spent an estimated £29K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -40.9%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £29Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- perineal massage tool42K searches a year
02 · Price
A sale here is worth £20.07.
Listings sell for £20.07 on average, from £3.30 to £42.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.07 that is £2K to £5K a year per listing.
- Average price
- £20.07inside the $15 to $100 sweet spot
- Price range
- £3.30–£42.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #600 within Alternative Medicine. It carries 2,188 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #600in Alternative Medicine
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,188per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Perineal Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Frida Mom Prepare-to-Push Perineal Massage Wand Labour and Delivery Essentials for Labour Prep Easy to Use Made from 100% Body Safe Soft Silicone
- Price
- £24.53
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 2y ago

Perimom Perineal Massage Tool
- Price
- £28.71
- Rating
- 3.9/5
- Reviews
- 58
- Age
- 4y ago

IntimateRose Pelvic Wand Pelvic Floor Muscle Trigger Point Massager Perineal Massage Tool for Pelvic Physical Therapy & Pain Relief BPA-Free Latex-Free Standard (Non-Vibration)
- Price
- £31.89
- Rating
- 4.2/5
- Reviews
- 7,675
- Age
- 7y ago

My Expert Midwife Peri Prep Your Bits Perineal Massage Oil - 30ml
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 795
- Age
- 8y ago

Weleda Perineum Massage Oil Pregnancy Cream for Perineal Massage Perineum Oil Helps Prevent Tearing During Childbirth Pre Birth Essentials & Natural Pregnancy Skincare by Weleda Skin Care - 50ml
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 5,688
- Age
- 16y ago
Trending
90-day click momentum
My Expert Midwife Peri Prep Your Bits Perineal Massage Oil - 30ml
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 795
- Age
- 8y ago

Frida Mom Prepare-to-Push Perineal Massage Wand Labour and Delivery Essentials for Labour Prep Easy to Use Made from 100% Body Safe Soft Silicone
- Price
- £24.53
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 2y ago

Kaempe Labour Birthing Comb Wooden Birth/Wave Comb Labour/Postpartum Essentials Perineal Massage Tool Hospital Bag Essentials After Birth for Mum
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

Angzhili Thumb Saver Massager - Deep Tissue Trigger Point Massage Tool - Green Thumb Protector for Body Massage
- Price
- £5.66
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 7y ago

Intimate Rose Perineal Massage Tool with 10 Vibration Modes: Designed for Essential Labor and Delivery - Used During Pregnancy
- Price
- £42.31
- Rating
- 3.7/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch date
Bendable Pelvic Wand Massager - Flexible Pelvic Floor Muscle Trigger Point Relaxer - Perineal Massage Tool for Pelvic Physical Therapy & Pain Relief BPA-Free Latex-Free Adjustable
- Price
- £41.12
- Rating
- 4.2/5
- Reviews
- 7,675
- Age
- 1y ago

Kaempe Labour Birthing Comb Wooden Birth/Wave Comb Labour/Postpartum Essentials Perineal Massage Tool Hospital Bag Essentials After Birth for Mum
- Price
- £3.37
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 1y ago

Intimate Rose Perineal Massage Tool with 10 Vibration Modes: Designed for Essential Labor and Delivery - Used During Pregnancy
- Price
- £42.31
- Rating
- 3.7/5
- Reviews
- 79
- Age
- 1y ago

Frida Mom Prepare-to-Push Perineal Massage Wand Labour and Delivery Essentials for Labour Prep Easy to Use Made from 100% Body Safe Soft Silicone
- Price
- £24.53
- Rating
- 4.1/5
- Reviews
- 105
- Age
- 2y ago

My Expert Midwife Just For Bits Birth & Recovery Essentials (Pack of 2)
- Price
- £17.30
- Rating
- 4.6/5
- Reviews
- 4,655
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
18
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
7%
- Frida Mom26%
- Perimom24%
- Intimate Rose20%
- My Expert Midwife11%
- WELEDA9%
- Kaempe3%
- Open — no brand owns it (3 brands, 7%)
Demand
Perineal Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Perineal Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- perineal massage tool42K/yr
- perineal massage7K/yr
- perineum massage tool3K/yr
- perennial massage3K/yr
- perineal massage wand4K/yr
- perennial massage tool3K/yr
- perineal massager2K/yr
- perennial massage tool for pregnancy2K/yr
- peri massage tool2K/yr
Reviews and returns
What reviews say buyers love and hate about Perineal Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too large for intended function
it feels very small for a product priced just under £15
Too big to hold in your hand
Didn't work
havent used it warmed up yet
it fell apart
Fell apart after little use
allergic
got allergy
Love
Good quality
feels high quality
Products good
for £3.99 I got the most amazing piece of equipment
Amazing value for money compared to others
I think it's worth it
Combined with deep breathing
But Id say it was really well paired with hypnobirthing breathing techniques so I could channel the pain else wear
Its also very easy to use
it was easy to hold and rely on, i've heard of some having two combs to hold
Good product, Many uses
But it was my comfort comb through out my whole birth even when it came to pushing
Comforting to Apply
Return
0.4% Return rate 15% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Perineal Spray questions
Answered from the same tracked data.









