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Perineal Bottle

Fail

Shoppers spend only $31K a year here, so Perineal Bottle is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£31K/yr36K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
81%top-5 click share · 8 brands · 14 sellers

Flapen Score

Perineal Bottle against its category

The dotted line is the Health & Personal Care average. Past it, Perineal Bottle is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Perineal Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Perineal Bottle 36K times last year and spent an estimated £31K. The top 5 brands take 91% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
9.5%
Market size, estimated
£31Ka year
Peak month
January1.4× the quietest month
Top search term
perineal bottle32K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £5.28 to £30.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.88 that is £888 to £2K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£5.28–£30.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£888–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #53 within Intimate Hygiene. It carries 1,341 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#53in Intimate Hygiene
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,341per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Perineal Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

5%

  • Lansinoh33%
  • Showvigor28%
  • RUFCRIL12%
  • PLUSQMED9%
  • T29%
  • Frida Mom4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Perineal Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Perineal Bottle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use20%+0.44

Seems good, bit awkward for me to use

Fiddly to use

Not suitable for use

Leak-Proof14%

leaks everywhere

leaks

It leaks a little bit

Value For Money9%0.00

Expensive

bit pricey

Ease Of Cleaning9%−0.04

Didnt clean

find it hard to clean

Wasnt good at cleaning

Strength8%−0.06

It is definitely not sturdy

Not strong enough

Love

Ease Of Use27%+0.44

Easy to use

Easy to hold

a few things have come in handy so far

Quality-Overall18%+1.05

product is top notch

Excellent product

all such good quality

Value For Money8%0.00

price is reasonable

Reasonably priced

Value for money

Advertised Vs Actual Product7%

Does the job perfectly

It was just as described

exactly as pictured

Ease Of Cleaning6%−0.04

it does leave you feeling cleaner

leaves you feeling clean and is easy to take apart and clean

but it did help ease the need of wiping consistently during my time at the hospital

Return

0.5% Return rate 29% Fixable by listing

Size-Overall21%█▇▄▄▅▆
Quality-Overall17%▅▃▅▃▆█

HORRIBLE QUALITY- DO NOT BUY

Leak-Proof14%▁▇█▄▃▃

leaks everywhere

leaks

It leaks a little bit

Functionality-Overall12%▃▄▁▃█▇
Value For Money9%▇▁█▄▂▁

Expensive

bit pricey

FAQ

Common Perineal Bottle questions

Answered from the same tracked data.