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Peri Bottle

Fail

Demand is soft, at -19.5% this quarter, so Peri Bottle is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£257K/yr306K searches / yr
90-day growth
-19.5%search demand this quarter
Competition
74%top-5 click share · 10 brands · 18 sellers

Flapen Score

Peri Bottle against its category

The dotted line is the Health & Personal Care average. Past it, Peri Bottle is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peri Bottle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peri Bottle 306K times last year and spent an estimated £257K. The top 5 brands take 80% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £257K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-19.5%
Conversion, latest week
9.0%
Market size, estimated
£257Ka year
Peak month
January1.5× the quietest month
Top search term
peri bottle173K searches a year

02 · Price

A sale here is worth £9.30.

Listings sell for £9.30 on average, from £5.28 to £30.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £9.30 that is £14K to £19K a year per listing.

Average price
£9.30under the $15 to $100 sweet spot
Price range
£5.28–£30.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£14K–£19K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #46 within Intimate Hygiene. It carries 2,847 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#46in Intimate Hygiene
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,847per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Peri Bottle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£26K£51K£77K£103K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

18

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

13%

  • Lansinoh32%
  • Showvigor25%
  • RUFCRIL9%
  • PLUSQMED8%
  • Frida Mom7%
  • T27%
  • Open — no brand owns it (4 brands, 13%)

Demand

Peri Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Peri Bottle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • peri bottle173K/yr
  • peri bottle postpartum41K/yr
  • perineal bottle32K/yr
  • frida mom peri bottle17K/yr
  • peri bottle for women4K/yr
  • peri-bottle3K/yr
  • post birth wash bottle5K/yr
  • lansinoh post birth wash bottle2K/yr
  • peri bottles3K/yr
  • perennial bottle3K/yr

Reviews and returns

What reviews say buyers love and hate about Peri Bottle

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Ease Of Use”
0.4%of orders come back
“Not suitable for use”
A buyer, on “Ease Of Use”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Peri Bottle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data