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Peptac Peppermint Liquid

Fail

The top 5 brands take 100% of clicks, so Peptac Peppermint Liquid is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£101K/yr57K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
90%top-5 click share · 5 brands · 8 sellers

Flapen Score

Peptac Peppermint Liquid against its category

The dotted line is the Health & Personal Care average. Past it, Peptac Peppermint Liquid is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peptac Peppermint Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peptac Peppermint Liquid 57K times last year and spent an estimated £101K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
12.4%
Market size, estimated
£101Ka year
Peak month
September5.5× the quietest month
Top search term
peptac25K searches a year

02 · Price

A sale here is worth £14.34.

Listings sell for £14.34 on average, from £6.50 to £32.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £14.34 that is £7K to £11K a year per listing.

Average price
£14.34under the $15 to $100 sweet spot
Price range
£6.50–£32.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Over-the-Counter Medication. It carries 140 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
38%
Out of stock, average day
0.0%
Average rank
#69in Over-the-Counter Medication
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Peptac Peppermint Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£45K£60K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • ANCIENT CARE CREATING HEALTHIER LIVES75%
  • Generic12%
  • Care6%
  • BRAND T.B.E4%
  • ANJOMAN ONLINE3%
  • Open — no brand owns it (0%)

Demand

Peptac Peppermint Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 5.5×

Search terms

Top Peptac Peppermint Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peptac25K/yr
  • peptac liquid peppermint 500ml14K/yr
  • peppermint water9K/yr
  • peptac liquid5K/yr
  • peppermint water for trapped wind3K/yr

Reviews and returns

What reviews say buyers love and hate about Peptac Peppermint Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product20%−0.16

No free measurement cup as advertised

Product as expected BUT no measuring cup, as advertised

Value For Money15%+0.72

Too Expensive for me now

Very expensive,as the price has increased

NOT THAT GOOD VALUE ANY MORE

Hard Feel10%+0.26

How hard can it be

Regulates Digestion10%−0.02

It didnt help myreflux acid

Functionality-Overall10%+0.26

SEEMS TO WORK OK BUT NOT AS NICE AS GAVISTON

Love

Quality-Overall15%+0.82

Just as good as other brands

Good quality product

Much better than the brands in which I tried all

Value For Money13%+0.72

Good value for money

Great price

At a fair price

Acid Regulator/Stomach Ache Relief12%+1.18

Great stuff especially for acid reflux

Brilliant, works so well at reducing the acid in your stomach

Suits my stomach issues

Efficiency10%+0.34

works well

It works quickly

Works fast

Advertised Vs Actual Product9%−0.16

as advertised

works just as well as other brands

It worked as it should

FAQ

Common Peptac Peppermint Liquid questions

Answered from the same tracked data.