Is peppermint oil capsule profitable to sell on Amazon United Kingdom?

The niche generates £410K/yr across 12 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Skip it (49/100).

How competitive is the peppermint oil capsule niche?

10 brands and 35 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in peppermint oil capsule?

Top complaints mined from reviews: Taste-Overall, Acid Regulator/Stomach Ache Relief, Dosage. The return rate is 0.0%.

When does demand for peppermint oil capsule peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the peppermint oil capsule niche?

Listings span £4.72–£20.60; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 1,629 reviews — the moat a new listing must climb.

peppermint oil capsule

Skip it

Soft demand (-8.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Market size

Good£410K

£410K/yr · 295K searches

Review moat

Okay1,629.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£4.72–£20.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.67

avg listing price — sweet spot $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, peppermint oil capsule is a £410K/yr Amazon United Kingdom market (295K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

peppermint oil capsule market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: £347K–£434K; units × avg price
Conversion rate: 16.1%
Avg BSR: #135
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

WeightWorld32%
Lindens18%
Supplement Tree12%
ALPHA018%
NutriVolv7%
PuroSure6%
Open — no brand owns it (4 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top peppermint oil capsule search terms

peppermint oil capsule171K/yr -8.2%16.3% conv.
peppermint capsules39K/yr -29.3%13.1% conv.
peppermint oil capsules24K/yr -5.9%13.0% conv.
peppermint tablets17K/yr +4.1%8.1% conv.
peppermin4K/yr +42.3%0.1% conv.
enteric coated peppermint oil6K/yr +24.2%7.8% conv.
peppermint oil capsules for bloating5K/yr +10.7%11.7% conv.
peppermint oil tablets6K/yr -0.4%12.8% conv.
enteric coated peppermint oil capsules4K/yr +10.3%14.2% conv.
peppermint capsules for bloating5K/yr +3.6%15.4% conv.

All search terms

Top peppermint oil capsule products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Peppermint Oil Capsules 200mg - 1 Year Supply - 365 Softgels - 1 Per Day

WeightWorld£9.534.5★4,377 rev

Lindens - Peppermint Oil 50mg Capsules - 100 Pack - UK Made - Essential Oil of Peppermint Supporting Healthy Digestion - Letterbox Friendly

Lindens£4.724.6★4,017 rev

Peppermint Oil Capsule Softgels - 200mg High Strength 180 Softgels (6 Months Supply) - Natural Oil of Peppermint Supplement - UK Manufactured Non-GMO

Supplement Tree£8.234.5★1,756 rev

NutriVolv£5.444.5★445 rev

Purosure Enteric Coated Peppermint Oil Capsules - 84 Soft Gel Caps (0.2ml Each) Gastro-Resistant Natural Soothing Mint Sealed in Hygienic Blister Strips Supports Healthy Digestion

PuroSure£7.814.3★641 rev

Newest

by launch date

ColoPep Peppermint Oil Capsules | Enteric Coated Gastro-Resistant Natural Mint Capsules for Healthy Digestion Bloating | Encased in Hygienic Blister Packs - 84 Soft Gel Capsules (0.2ml Each)

ColoPep£7.5360 rev

1y ago

NutriVolv£5.44445 rev

3y ago

Purosure Enteric Coated Peppermint Oil Capsules - 84 Soft Gel Caps (0.2ml Each) Gastro-Resistant Natural Soothing Mint Sealed in Hygienic Blister Strips Supports Healthy Digestion

PuroSure£7.81641 rev

3y ago

Peppermint Oil Capsule Softgels - 200mg High Strength 180 Softgels (6 Months Supply) - Natural Oil of Peppermint Supplement - UK Manufactured Non-GMO

Supplement Tree£8.231,756 rev

4y ago

Peppermint Oil Capsule 200mg - 180 Softgels (6 Months Supply) - Cold-Pressed - Fast Absorbing & Easy to Digest - 100% Natural Digestive Supplement by Alpha01

ALPHA01£6.30456 rev

4y ago

What buyers say about peppermint oil capsule

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Good quality, quick delivery”

Regulates Digestion13%

“Great digestion”

Value For Money12%

“Good value”

Acid Regulator/Stomach Ache Relief11%

“Find these help settle my stomach”

Ease Of Chewing/Swallowing7%

“Easily swallowed”

Efficiency6%

“Work well”

Ease Of Use5%

“easy to use”

Strength4%

“Nice and strong”

Advertised Vs Actual Product3%

“do the job”

Fever Relief3%

“Effective for trapped wind and upset stomach”

What buyers complain about

Taste-Overall19%

“A very slight peppermint taste in throat immediately after”

Acid Regulator/Stomach Ache Relief11%

“Once in a while something will upset my stomach”

Dosage7%

“Slightly concerned that the seller recommends taking one capsule a day when the NHS advise not to take for more than 2 weeks”

Size-Overall6%

“The gels are small”

Pain Relief-Overall5%

“Made me feel so ill”

Side Effects4%

“Once in a while something will upset my stomach”

Value For Money4%

“they seem to work just think they're a bit pricey”

Functionality-Overall4%

“Did not work”

Allergies2%

“Either I end up burping peppermint or Im literally pooping it out leaving me burning”

Smell2%

“my bowel movements literally smell like a Christmas elf brothel at this point”

Common questions

Is peppermint oil capsule profitable to sell on Amazon United Kingdom?: The niche generates £410K/yr across 12 tracked products. 90-day search growth is -8.0%. Flapen's verdict: Skip it (49/100).
How competitive is the peppermint oil capsule niche?: 10 brands and 35 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in peppermint oil capsule?: Top complaints mined from reviews: Taste-Overall, Acid Regulator/Stomach Ache Relief, Dosage. The return rate is 0.0%.
When does demand for peppermint oil capsule peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the peppermint oil capsule niche?: Listings span £4.72–£20.60; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 1,629 reviews — the moat a new listing must climb.