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Peppermint Oil Capsule

Fail

Demand is soft, at -8.0% this quarter, so Peppermint Oil Capsule is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£410K/yr295K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
74%top-5 click share · 10 brands · 35 sellers

Flapen Score

Peppermint Oil Capsule against its category

The dotted line is the Health & Personal Care average. Past it, Peppermint Oil Capsule is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Oil Capsule market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppermint Oil Capsule 295K times last year and spent an estimated £410K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £410K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
16.1%
Market size, estimated
£410Ka year
Peak month
February1.4× the quietest month
Top search term
peppermint oil capsule171K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £4.72 to £20.60. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £8.67 that is £26K to £35K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£4.72–£20.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£26K–£35K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Diet & Nutrition. It carries 1,629 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#135in Diet & Nutrition
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,629per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Peppermint Oil Capsule products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£41K£82K£123K£164K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

35

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

  • WeightWorld32%
  • Lindens18%
  • Supplement Tree12%
  • ALPHA018%
  • NutriVolv7%
  • PuroSure6%
  • Open — no brand owns it (4 brands, 18%)

Demand

Peppermint Oil Capsule search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Peppermint Oil Capsule search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint oil capsule171K/yr
  • peppermint capsules39K/yr
  • peppermint oil capsules24K/yr
  • peppermint tablets17K/yr
  • peppermin4K/yr
  • enteric coated peppermint oil6K/yr
  • peppermint oil capsules for bloating5K/yr
  • peppermint oil tablets6K/yr
  • enteric coated peppermint oil capsules4K/yr
  • peppermint capsules for bloating5K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Oil Capsule

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.07

A very slight peppermint taste in throat immediately after

I get a strong peppermint taste after 15 mins then feel nauseous

No taste

Acid Regulator/Stomach Ache Relief11%−0.03

Once in a while something will upset my stomach

I had stomach discomfort

Made me feel so ill

Dosage7%−0.07

Slightly concerned that the seller recommends taking one capsule a day when the NHS advise not to take for more than 2 weeks

so you actually get 50 not 100

But didnt see the benefit after two months so stopped taking them

Size-Overall6%

The gels are small

Tiny

Small capsules

Pain Relief-Overall5%−0.04

Made me feel so ill

After sustaining an open fracture of my big toe

which is really painful for hours later

Love

Quality-Overall15%+0.65

Good quality, quick delivery

Work really well

Excellent Product

Regulates Digestion13%+0.27

Great digestion

Great product Helps with reflux

Good digestion

Value For Money12%+0.99

Good value

Good value for money

Good value for the money

Acid Regulator/Stomach Ache Relief11%−0.03

Find these help settle my stomach

has had no tummy issues since

Perfect for people with tummy issues

Ease Of Chewing/Swallowing7%−0.03

Easily swallowed

Easy to swallow

Gel capsule makes for easy swallowing

FAQ

Common Peppermint Oil Capsule questions

Answered from the same tracked data.