peppermint oil
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Market size
Good£731K£731K/yr · 736K searches
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,183.27avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.17avg listing price — sweet spot $15–$100
Price range
Bad£2.38–£8.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, peppermint oil is a £731K/yr Amazon United Kingdom market (736K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
peppermint oil market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- £617K–£771K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 1.4%
- Avg brand age
- 50 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 flat
Sellers
16
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
22%
- nikura33%
- Handcraft Blends18%
- HEYTREE8%
- EVOKE OCCU8%
- Revura7%
- MUNUSNA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +52.5% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.5×
Top peppermint oil search terms
- peppermint oil598K/yr
- peppermint essential oil59K/yr
- mint oil14K/yr
- pure peppermint oil11K/yr
- peppermint-oil9K/yr
- mint essential oil8K/yr
- mint oil for pest control5K/yr
- peppermint diffuser6K/yr
- peppermint oil diffuser7K/yr
- strong peppermint oil4K/yr
Top peppermint oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nikura Peppermint Essential Oil - 10ml | Perfect for Repelling Spiders Rats Mice Bugs Ants | Great for Hair Headaches Relief Energy Boost Skin Candle Making | Vegan & UK Made
nikura£4.194.5★42,940 rev
Handcraft Blends Peppermint Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
Handcraft Blends£8.254.6★26,234 rev
HEYTREE Peppermint Essential Oil 100ml - Pure Natural Essential Oils Strong Fresh Minty Scent Increases Clarity - Perfect for Aromatherapy Diffuser Clear Breathing-Strong Peppermint Oil
HEYTREE£5.384.4★2,611 rev
EVOKE OCCU Peppermint Oil for Diffuser Home Skin & Hair Care
EVOKE OCCU£7.194.5★2,223 rev
Revura Peppermint Essential Oil 10ml Pure Peppermint Oil for Hair & Skin Care Strong Mint Oil for Diffuser Home & Spider/Ant Repellent
Revura£5.104.5★817 rev
Newest
by launch date
PHATOIL Peppermint Essential Oil 100ML - Natural & Pure Premium Geade Peppermint Oils for Aromatherapy Hair Skin Care Mint Oil for Diffusers Home DIY Candle Soap Making
PHATOIL£6.781,088 rev
MUNUSNA Peppermint Essential Oil 100ml 100% Pure Peppermint Oil for Aromatherapy Mint Fragrance Oil for Home for Diffusers Candle and Soap Making
MUNUSNA£7.042,633 rev
Natural Rodent Repellent Spray| Peppermint Oil Rat & Mouse Repellent | Natural Rat Repellent Spray | Peppermint Spray for Mice | Indoor Outdoor Rodent Control | How to Get Rid of Mice Naturally
C&G Home and Garden£8.302,926 rev
AVD Organics Peppermint Essential Oil 30ml Natural Spider & Bug Repellent
AVD ORGANICS£6.883,947 rev
Revura Peppermint Essential Oil 10ml Pure Peppermint Oil for Hair & Skin Care Strong Mint Oil for Diffuser Home & Spider/Ant Repellent
Revura£5.10817 rev
Trending
90-day click momentumAVD Organics Peppermint Essential Oil 30ml Natural Spider & Bug Repellent
AVD ORGANICS£6.884.4★
Natural Rodent Repellent Spray| Peppermint Oil Rat & Mouse Repellent | Natural Rat Repellent Spray | Peppermint Spray for Mice | Indoor Outdoor Rodent Control | How to Get Rid of Mice Naturally
C&G Home and Garden£8.303.9★
BIO - Peppermint Essential Oil - 5mL - 100% Pure Natural Chemotyped and AB Certified - AROMA LABS (French Brand)
Aroma Labs£2.384.5★
NPOW Peppermint Oil for Skin - 10ml Pure Peppermint Essential Oils for Diffusers for Home Candle Making Fragrance Menthol Oils Pure Mint Oil Refreshing Mint Diffuser for Home Skin & Hair Growth
NPOW£3.054.5★
Handcraft Blends Peppermint Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
Handcraft Blends£8.254.6★
What buyers say about peppermint oil
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Scent”
“Quality product delivered on time”
“Great value”
“Does as per advertised”
“Good for geting rid of ants”
“Great size”
“Effective and Safe”
“Is quite strong”
“easy to use”
“Excellent oil”
What buyers complain about
“Not a very strong smell”
“Did not work”
“Unfortunately has not distracted my squirrels”
“Not as strong as others”
“Bad quality”
“A little expensive”
“Not as effective as other peppermint oil tried”
“FALSE ADVERTISING VERY MISS LEADING AND NOT FIT FOR PURPOSE”
“Poor Quality diluted”
“Difficulty opening”
Top return reasons
Common questions
- Is peppermint oil profitable to sell on Amazon United Kingdom?
- The niche generates £731K/yr across 15 tracked products. 90-day search growth is +52.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the peppermint oil niche?
- 14 brands and 16 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in peppermint oil?
- Top complaints mined from reviews: Smell, Functionality-Overall, Pest/Insect Control. The return rate is 0.2%.
- When does demand for peppermint oil peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.5× the quietest.
- What does it cost to enter the peppermint oil niche?
- Listings span £2.38–£8.30; the average listing price is £6.17 (sweet spot $15–$100). The average incumbent carries 8,183 reviews — the moat a new listing must climb.