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Peppermint Oil

Maybe

Returns run at only 0.2% of orders. But prices span $2.38–$8.30, mostly outside the sweet spot, so Peppermint Oil is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£731K/yr736K searches / yr
90-day growth
+52.5%search demand this quarter
Competition
72%top-5 click share · 14 brands · 16 sellers

Flapen Score

Peppermint Oil against its category

The dotted line is the Health & Personal Care average. Past it, Peppermint Oil is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppermint Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Peppermint Oil 736K times last year and spent an estimated £731K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 736K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +52.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £731K a year.

Searches, last 12 months
736K
Growth, 90 days vs prior 90
+52.5%
Conversion, latest week
16.1%
Market size, estimated
£731Ka year
Peak month
August2.5× the quietest month
Top search term
peppermint oil598K searches a year

02 · Price

A sale here is worth £6.17.

Listings sell for £6.17 on average, from £2.38 to £8.30. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £6.17 that is £37K to £49K a year per listing.

Average price
£6.17under the $15 to $100 sweet spot
Price range
£2.38–£8.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£37K–£49K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #14 within Alternative Medicine. It carries 8,183 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#14in Alternative Medicine
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,183per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Peppermint Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£73K£146K£219K£292K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

16

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

22%

  • nikura33%
  • Handcraft Blends18%
  • HEYTREE8%
  • EVOKE OCCU8%
  • Revura7%
  • MUNUSNA4%

Demand

Peppermint Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Peppermint Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peppermint oil598K/yr
  • peppermint essential oil59K/yr
  • mint oil14K/yr
  • pure peppermint oil11K/yr
  • peppermint-oil9K/yr
  • mint essential oil8K/yr
  • mint oil for pest control5K/yr
  • peppermint diffuser6K/yr
  • peppermint oil diffuser7K/yr
  • strong peppermint oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Peppermint Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell31%+0.15

Not a very strong smell

Not a great smell

didn't find it very strong smelling

Functionality-Overall11%−0.15

Did not work

Dropper doesn't work

Not worked

Pest/Insect Control7%−0.06

Unfortunately has not distracted my squirrels

unfortunately didn't do nothing for the spiders

It's not working for ants

Strength7%−0.05

Not as strong as others

very weak

This oil is very weak

Quality-Overall5%+1.74

Bad quality

Absolutely rubbish

Unbelievably poor quality

Love

Smell36%+0.15

Fresh Scent

Long lasting smell

Beautiful aroma

Quality-Overall16%+1.74

Quality product delivered on time

Good quality oil

Excellent product

Value For Money13%+1.79

Great value

Excellent value for money

Money well spent

Advertised Vs Actual Product7%

Does as per advertised

Better than expected

As described

Pest/Insect Control6%−0.06

Good for geting rid of ants

Great for keeping the spiders out

Keep spiders out

Return

0.2% Return rate 8% Fixable by listing

Smell42%▄▇█▅▆▆

Not a very strong smell

Not a great smell

didn't find it very strong smelling

Leak-Proof14%▁▄▅█▅▂
Functionality-Overall9%▆▁▁▄▃█

Did not work

Dropper doesn't work

Not worked

Advertised Vs Actual Product5%█▆▅▁▁▃

FALSE ADVERTISING VERY MISS LEADING AND NOT FIT FOR PURPOSE

Not all what I was expecting

the description doesn't say it's only for external use

Quality-Overall5%█▁▁▁▃▁

Bad quality

Absolutely rubbish

Unbelievably poor quality

FAQ

Common Peppermint Oil questions

Answered from the same tracked data.