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Pelvic Floor Strengthener for Women

Fail

Demand is soft, at -30.0% this quarter, so Pelvic Floor Strengthener for Women is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£432K/yr399K searches / yr
90-day growth
-30.0%search demand this quarter
Competition
76%top-5 click share · 11 brands · 22 sellers

Flapen Score

Pelvic Floor Strengthener for Women against its category

The dotted line is the Health & Personal Care average. Past it, Pelvic Floor Strengthener for Women is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pelvic Floor Strengthener for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pelvic Floor Strengthener for Women 399K times last year and spent an estimated £432K. The top 5 brands take 85% of clicks. Demand peaks in Feb–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £432K a year.

Searches, last 12 months
399K
Growth, 90 days vs prior 90
-30.0%
Conversion, latest week
3.0%
Market size, estimated
£432Ka year
Peak month
February1.7× the quietest month
Top search term
pelvic floor muscle trainer for women122K searches a year

02 · Price

A sale here is worth £35.97.

Listings sell for £35.97 on average, from £9.10 to £103.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £35.97 that is £9K to £18K a year per listing.

Average price
£35.97inside the $15 to $100 sweet spot
Price range
£9.10–£103.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #20 within Intimate Hygiene. It carries 957 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.3%
Average rank
#20in Intimate Hygiene
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
957per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pelvic Floor Strengthener for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£43K£86K£130K£173K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

11%

  • Intimate Rose29%
  • EliphonTowne26%
  • Gonggi14%
  • TensCare10%
  • Perifit6%
  • Bodyotics4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Pelvic Floor Strengthener for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun · busiest ÷ quietest = 1.7×

Search terms

Top Pelvic Floor Strengthener for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pelvic floor muscle trainer for women122K/yr
  • pelvic floor trainer60K/yr
  • kegel pelvic floor trainer for women48K/yr
  • pelvic floor exerciser15K/yr
  • pelvic floor16K/yr
  • kegel19K/yr
  • kegel pelvic floor trainer4K/yr
  • kegel exerciser17K/yr
  • pelvic muscle toners4K/yr
  • perifit care pelvic floor exerciser with app3K/yr

Reviews and returns

What reviews say buyers love and hate about Pelvic Floor Strengthener for Women

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
1.6%of orders come back
“Counter doesnt work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pelvic Floor Strengthener for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data