pelvic floor strengthener for women
Skip itSoft demand (-30.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£35.97avg listing price — sweet spot $15–$100
Price range
Great£9.10–£103.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good957.07avg incumbent reviews — the moat a new listing must climb
Market size
Good£432K£432K/yr · 399K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pelvic floor strengthener for women is a £432K/yr Amazon United Kingdom market (399K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pelvic floor strengthener for women market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £360K–£450K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 16.3%
- Avg brand age
- 31 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
22
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
11%
- Intimate Rose29%
- EliphonTowne26%
- Gonggi14%
- TensCare10%
- Perifit6%
- Bodyotics4%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 1.7×
Top pelvic floor strengthener for women search terms
- pelvic floor muscle trainer for women122K/yr
- pelvic floor trainer60K/yr
- kegel pelvic floor trainer for women48K/yr
- pelvic floor exerciser15K/yr
- pelvic floor16K/yr
- kegel19K/yr
- kegel pelvic floor trainer4K/yr
- kegel exerciser17K/yr
- pelvic muscle toners4K/yr
- perifit care pelvic floor exerciser with app3K/yr
Top pelvic floor strengthener for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Intimate Rose Kegel Balls for Women Pelvic Floor Strengthener and Weights Exerciser for Tightening & Control - Set of 6 Silicone Kegel Devices for Women Premium Trainer for Beginners & Advanced
Intimate Rose£36.804.4★5,697 rev
EliphonTowne Pelvic Floor Exercise Devices - Anti-Slip Design Kegel Pelvic Floor Trainer for Women 15 LB Pink Resistance Band Home Gym Equipment Thigh Exerciser with Intelligent Screen Display
EliphonTowne£10.134.2★32 rev
Kegel Pelvic Floor Trainer for Women with Counter Inner Thigh Muscle Master Exercise Devices Leg Strengthener Workout Exerciser Equipment for Home Use (Pink)
Gonggi£10.894.2★108 rev
TensCare itouch Sure - Pelvic Floor Exerciser for Strengthening and Toning. Aids in the Treatment of Incontinence and Bladder Leaks Silver
TensCare£47.324.1★1,521 rev
Bodyotics Kegel Pelvic Floor Muscle Trainer for Women - Supports Pelvic Fitness and Muscle Strength - Kegel Training Set for Women - 6-Piece Set for Beginners
Bodyotics£35.614.4★2,605 rev
Newest
by launch date
Kegel Pelvic Floor Trainer for Women Thigh Exerciser with Intelligent Screen Display for Counting Leg Strengthener Workout Exerciser Equipment for Home Use
CeruleTree£9.107 rev
Pelvic Floor Exercise Devices - Home Gym Equipment for Exercising Thighs Anti-Slip Design Kegel Pelvic Floor Trainer for Women Thigh Exerciser with Intelligent Screen Display for Counting Pink
CMANLNYK£9.6121 rev
Kegel Pelvic Floor Trainer for Women - Anti-Slip & 360 Rotation Timing Pelvic Floor Exercise Devices Thigh Exerciser Kit with 15LB Resistance Band Home Gym Equipment for Leg Strengthener (Pink)
YELKOEYN£11.5856 rev
Pelvic Floor Exercise Devices 35 kg Adjustable Kegel Pelvic Floor Muscle Trainer Inner Thigh Adductor Exerciser Hip Trainer for Postnatal Recovery for Women and Men with Band Black
TINRIEF£19.811,020 rev
Kegel Pelvic Floor Trainer for Women with Counter Inner Thigh Muscle Master Exercise Devices Leg Strengthener Workout Exerciser Equipment for Home Use (Pink)
Gonggi£10.89108 rev
Trending
90-day click momentumEliphonTowne Pelvic Floor Exercise Devices - Anti-Slip Design Kegel Pelvic Floor Trainer for Women 15 LB Pink Resistance Band Home Gym Equipment Thigh Exerciser with Intelligent Screen Display
EliphonTowne£10.134.2★
Intimate Rose Kegel Balls for Women Pelvic Floor Strengthener and Weights Exerciser for Tightening & Control - Set of 6 Silicone Kegel Devices for Women Premium Trainer for Beginners & Advanced
Intimate Rose£36.804.4★
Kegel Pelvic Floor Trainer for Women - Anti-Slip & 360 Rotation Timing Pelvic Floor Exercise Devices Thigh Exerciser Kit with 15LB Resistance Band Home Gym Equipment for Leg Strengthener (Pink)
YELKOEYN£11.584.0★
Kegel Pelvic Floor Trainer for Women Thigh Exerciser with Intelligent Screen Display for Counting Leg Strengthener Workout Exerciser Equipment for Home Use
CeruleTree£9.104.7★
Pelvic Floor Exercise Devices - Home Gym Equipment for Exercising Thighs Anti-Slip Design Kegel Pelvic Floor Trainer for Women Thigh Exerciser with Intelligent Screen Display for Counting Pink
CMANLNYK£9.614.6★
What buyers say about pelvic floor strengthener for women
What buyers praise and complain about, mined from review topics.What buyers love
“Quality seems robust”
“worth every penny”
“Easy to use”
“I got a free exercise band with it too or at lease that's what I think it is”
“Its very comfortable”
“Effective”
“That device is amazing helpful”
“Favourite color too”
“Just what I ordered”
“Whilst it is decidedly odd - it is fun”
What buyers complain about
“Counter doesnt work”
“Not that easy to use”
“the instructions on how to change the paddles is none existent”
“Not the best”
“its uncomfortable for me”
“Constantly loosing connection”
“All good, does what I want it to do, only gripe is that the counter is upside down when Im doing thighs,”
“ot nips your inner thighs which is sore”
“Utter rubbish £58 :20 p may not be a lot of money to some”
“But it is hard”
Top return reasons
Common questions
- Is pelvic floor strengthener for women profitable to sell on Amazon United Kingdom?
- The niche generates £432K/yr across 15 tracked products. 90-day search growth is -30.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the pelvic floor strengthener for women niche?
- 11 brands and 22 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in pelvic floor strengthener for women?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Instructions/User Manual/Troubleshooting. The return rate is 1.6%.
- When does demand for pelvic floor strengthener for women peak?
- Demand peaks in Feb–Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the pelvic floor strengthener for women niche?
- Listings span £9.10–£103.86; the average listing price is £35.97 (sweet spot $15–$100). The average incumbent carries 957 reviews — the moat a new listing must climb.