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Pea Protein Powder

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -17.7% this quarter, so Pea Protein Powder is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£298K/yr184K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
68%top-5 click share · 12 brands · 20 sellers

Flapen Score

Pea Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Pea Protein Powder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pea Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pea Protein Powder 184K times last year and spent an estimated £298K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £298K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
10.1%
Market size, estimated
£298Ka year
Peak month
February1.9× the quietest month
Top search term
pea protein powder90K searches a year

02 · Price

A sale here is worth £16.06.

Listings sell for £16.06 on average, from £7.73 to £33.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.06 that is £4K to £8K a year per listing.

Average price
£16.06inside the $15 to $100 sweet spot
Price range
£7.73–£33.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #12 within Diet & Nutrition. It carries 725 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
6.3%
Average rank
#12in Diet & Nutrition
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
725per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Pea Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£30K£60K£89K£119K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Bulk26%
  • Sevenhills Wholefoods19%
  • Q Honey Food12%
  • Pulsin12%
  • TheHealthyTree Company10%
  • Protein Works4%
  • Open — no brand owns it (6 brands, 16%)

Demand

Pea Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Pea Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pea protein powder90K/yr
  • pea protein32K/yr
  • pulsin protein powder18K/yr
  • pea protein isolate9K/yr
  • organic pea protein powder8K/yr
  • protein powder pea6K/yr
  • pulsin9K/yr
  • pulsin pea protein powder5K/yr
  • pea protein powder 1kg5K/yr
  • pulsin pea protein3K/yr

Reviews and returns

What reviews say buyers love and hate about Pea Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%−0.19

Not for my taste

Awful taste

The taste is absolutely disgusting

Flavor8%−0.07

This does have a very mild taste which sadly isn't always the case with unflavoured protein

I feel you need to provide your own flavour

It's unflavoured

Texture/Consistency-Overall6%−0.03

Horrible texture

The texture and the after taste is gross

The texture is so gritty as well, despite blending

Nutritional Content4%+2.07

not the 30grams that the nutritional info is based against

Very disappointed with this protein powder

It has a little less protein per gram than the soya kind

Solubility3%−0.02

No matter how much I shake or stir it, it never blends properly and always leaves a gritty, grainy texture

Doesnt dissolve

I found this brand slightly harded to mix in a drink although it does the job

Love

Nutritional Content21%+2.07

Great protein powder

Provides a good amount of protein

High Protein

Taste-Overall12%−0.19

a subtle taste

Neutral Taste

I love the taste

Quality-Overall12%+1.19

No complaints

Excellent product

Good quality

Value For Money8%+0.36

Good value

Great value for money

Good value product

Solubility6%−0.02

Easy to mix

It mixes reasonably well

dissolves easily with no lumps

Return

0.2% Return rate 8% Fixable by listing

Taste-Overall23%█▄▁▄▁▂

Not for my taste

Awful taste

The taste is absolutely disgusting

Leak-Proof13%▁▁▁▁█▇
Nutritional Content11%▁▁▁█▄▅

not the 30grams that the nutritional info is based against

Very disappointed with this protein powder

It has a little less protein per gram than the soya kind

Advertised Vs Actual Product6%▁█▁▁▁▃
Texture/Consistency-Overall6%▁▁▁▁█▁

Horrible texture

The texture and the after taste is gross

The texture is so gritty as well, despite blending

FAQ

Common Pea Protein Powder questions

Answered from the same tracked data.