Is pea protein powder profitable to sell on Amazon United Kingdom?

The niche generates £298K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the pea protein powder niche?

12 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in pea protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.2%.

When does demand for pea protein powder peak?

Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the pea protein powder niche?

Listings span £7.73–£33.21; the average listing price is £16.06 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.

pea protein powder

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.06

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£7.73–£33.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good725.35

avg incumbent reviews — the moat a new listing must climb

Market size

Good£298K

£298K/yr · 184K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pea protein powder is a £298K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pea protein powder market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £241K–£321K; units × avg price
Conversion rate: 10.1%
Avg BSR: #12
Page quality: 0%
Prime: 94%
Sponsored: 76%
Out of stock: 6.3%
Avg brand age: 66 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

Bulk26%
Sevenhills Wholefoods19%
Q Honey Food12%
Pulsin12%
TheHealthyTree Company10%
Protein Works4%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Open Trend

Top pea protein powder search terms

pea protein powder90K/yr -10.2%8.3% conv.
pea protein32K/yr -17.4%6.6% conv.
pulsin protein powder18K/yr -38.9%4.2% conv.
pea protein isolate9K/yr +24.4%6.2% conv.
organic pea protein powder8K/yr -20.8%9.3% conv.
protein powder pea6K/yr -26.2%5.9% conv.
pulsin9K/yr -33.1%1.1% conv.
pulsin pea protein powder5K/yr -35.7%10.5% conv.
pea protein powder 1kg5K/yr -37.9%8.2% conv.
pulsin pea protein3K/yr -51.2%10.1% conv.

All search terms

Top pea protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bulk Pea Protein Isolate Powder 1kg

Bulk£11.304.1★1,829 rev

Sevenhills Wholefoods Organic Pea Protein Powder 1kg - Unflavoured - 78% Protein - Vegan Kosher Non-GMO

Sevenhills Wholefoods£17.914.6★1,204 rev

Pea Protein Isolate Powder 1KG Unflavoured 84% Plant Protein Vegan

Q Honey Food£14.233.8★60 rev

Pulsin - Unflavoured Vegan Pea Protein Powder - 250g - 8.0g Protein 0g Carbs 41 Kcals Per Serving - Gluten Free Plant Based Palm Oil Free & Dairy Free

Pulsin£7.734.4★792 rev

Organic Pea Protein Powder - European Vegan Protein Powder by TheHealthyTree Company for Muscle Growth & Recovery - Non-GMO and Keto - Natural Unflavoured Pea Protein (300g)

TheHealthyTree Company£9.654.4★713 rev

Newest

by launch date

Pea Protein Isolate Powder 1KG Unflavoured 84% Plant Protein Vegan

Q Honey Food£14.2360 rev

9mo ago

Sevenhills Wholefoods Organic Pea Protein Powder 1.8kg - Unflavoured - 78% Protein - Vegan Kosher Non-GMO

Sevenhills Wholefoods£29.501,204 rev

2y ago

Bulk Pea Protein Isolate Powder Vanilla 1kg

BULK POWDERS£10.96696 rev

2y ago

Pea Protein Powder 1kg 80% Pure Plant Protein by Hatton Hill

Hatton Hill£12.9038 rev

3y ago

Farmer Petes Pea Protein Powder 1kg - Dairy Free Gluten-Free Natural Plant Based Vegan Protein Powder Isolate (1kg)

Farmer Pete's£14.97498 rev

5y ago

What buyers say about pea protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content21%

“Great protein powder”

Taste-Overall12%

“a subtle taste”

Quality-Overall12%

“No complaints”

Value For Money8%

“Good value”

Solubility6%

“Easy to mix”

Flavor6%

“I find the flavour not too unpleasant”

Blend/Ratio5%

“It mixes reasonably well”

Vegan/Organic4%

“A decent vegan protein”

Texture/Consistency-Overall2%

“It makes a pleasant, smooth texture”

Advertised Vs Actual Product2%

“This is better than I expected”

What buyers complain about

Taste-Overall26%

“Not for my taste”

Flavor8%

“This does have a very mild taste which sadly isn't always the case with unflavoured protein”

Texture/Consistency-Overall6%

“Horrible texture”

Nutritional Content4%

“not the 30grams that the nutritional info is based against”

Solubility3%

“No matter how much I shake or stir it, it never blends properly and always leaves a gritty, grainy texture”

Sweetness3%

“Too sweet”

Dilute/Watery2%

“Earthy, slightly chalky, and not particularly enjoyable on its own”

Mixing/Blending2%

“Bad in mixing”

Value For Money1%

“Not as cheap as I thought it was going to be”

Size-Overall1%

“This 1kg bag is Big”

Top return reasons

Taste-Overall23%

Leak-Proof13%

Nutritional Content11%

Advertised Vs Actual Product6%

Texture/Consistency-Overall6%

Flavor6%

Side Effects3%

Maintenance And Repair3%

Value For Money3%

Certifications3%

Common questions

Is pea protein powder profitable to sell on Amazon United Kingdom?: The niche generates £298K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the pea protein powder niche?: 12 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in pea protein powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.2%.
When does demand for pea protein powder peak?: Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the pea protein powder niche?: Listings span £7.73–£33.21; the average listing price is £16.06 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.