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Pea Protein Powder

Pea Protein Powder shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 51Growth 16Conversion 87Competition 28Returns 99Price range 71Avg price 78Brand share 42Review moat 69Quality gap 77
This niche Category average

Is Pea Protein Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pea Protein Powder is a £298K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 56/100.

Pea Protein Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.7% over the last 90 days and 10.1% of searches end in a purchase.

£298K

revenue / yr

Units sold / yr20K
Search volume / yr-17.7%184K
Conversion rate10.1%
Avg price£16.06

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers12 · 20
Top-5 product click share68%
Open market20%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement76%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews725

Top Pea Protein Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£30K£60K£89K£119K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

16%

  • Bulk26%
  • Sevenhills Wholefoods19%
  • Q Honey Food12%
  • Pulsin12%
  • TheHealthyTree Company10%
  • Protein Works4%
  • Open — no brand owns it (6 brands, 16%)

Pea Protein Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume184KCVR10.1%Products17Brands12Top 5 Brands80%OOS Rate6.3%Rating4.3★Reviews725Avg BSR#12
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top Pea Protein Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pea protein powder90K/yr
  • pea protein32K/yr
  • pulsin protein powder18K/yr
  • pea protein isolate9K/yr
  • organic pea protein powder8K/yr
  • protein powder pea6K/yr
  • pulsin9K/yr
  • pulsin pea protein powder5K/yr
  • pea protein powder 1kg5K/yr
  • pulsin pea protein3K/yr

What reviews say buyers love and hate about Pea Protein Powder

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Nutritional Content21%

Great protein powder

Taste-Overall12%

a subtle taste

Quality-Overall12%

No complaints

Value For Money8%

Good value

Solubility6%

Easy to mix

What buyers complain about

57% of reviews
Taste-Overall26%

Not for my taste

Flavor8%

This does have a very mild taste which sadly isn't always the case with unflavoured protein

Texture/Consistency-Overall6%

Horrible texture

Nutritional Content4%

not the 30grams that the nutritional info is based against

Solubility3%

No matter how much I shake or stir it, it never blends properly and always leaves a gritty, grainy texture

Pea Protein Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Taste-Overall
23%
2Leak-Proof
13%
3Nutritional Content
11%
4Advertised Vs Actual Product
6%
5Texture/Consistency-Overall
6%

Common Pea Protein Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pea Protein Powder 56/100 on Amazon United Kingdom — Worth a look. The niche generates £298K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -17.7% over the last 90 days.
Search demand for Pea Protein Powder on Amazon United Kingdom peaks in Jan–Feb, where the busiest month runs 1.9× the quietest.