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pbn protein powder

Skip it

A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 12Conversion 18Competition 57Returns 100Price range 80Avg price 90Brand share 10Review moat 25Quality gap 82

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£20.91

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£9.58–£38.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,964.84

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 136K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, pbn protein powder is a £40K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pbn protein powder market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
£105K–£125K
units × avg price
Conversion rate
1.4%
Avg BSR
#35
Page quality
0%
Prime
92%
Sponsored
40%
Out of stock
33.0%
Avg brand age
67 months
Avg seller age
159 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

58

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

3%

  • Premium Body Nutrition85%
  • BULK POWDERS5%
  • Bulk2%
  • Applied Nutrition2%
  • Sports Fuel2%
  • The Bulk Protein Company1%
  • Open — no brand owns it (4 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Top pbn protein powder search terms

  • pbn protein powder81K/yr
  • pbn whey protein23K/yr
  • pbn13K/yr
  • pbn protein6K/yr
  • pbn whey protein powder4K/yr
  • protein powder pbn8K/yr
All search terms

Top pbn protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£3K12%£5K16%£6K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about pbn protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Decent taste”

Nutritional Content20%

“Great Protein Powder”

Value For Money11%

“Good Deal”

Quality-Overall8%

“Great quality powder”

Flavor7%

“Hazelnut flavour”

Blend/Ratio6%

“Great tasted and mixing”

Solubility4%

“It mixes well”

Texture/Consistency-Overall2%

“with a smooth texture”

Advertised Vs Actual Product2%

“Works as it should”

Sweetness1%

“It has balanced taste not too chalky or too sweet”

What buyers complain about

Taste-Overall25%

“not as tasty”

Nutritional Content10%

“Nutritional information incorrect”

Flavor8%

“Absolutely disgusting, banana flavour”

Texture/Consistency-Overall6%

“is very grainy in texture”

Value For Money4%

“honestly not worth it”

Sweetness4%

“Sugar 0”

Quality-Overall3%

“However, the Vanilla's quality is very bad”

Advertised Vs Actual Product2%

“False advertising”

Smell2%

“its the awful smell that got me 🤢🤮”

Dilute/Watery1%

“You mix it with water which did initially worry me that it would taste watery”

Top return reasons

Value For Money100%

Common questions

Is pbn protein powder profitable to sell on Amazon United Kingdom?
The niche generates £40K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (43/100).
How competitive is the pbn protein powder niche?
10 brands and 58 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in pbn protein powder?
Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.1%.
When does demand for pbn protein powder peak?
Demand peaks in Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the pbn protein powder niche?
Listings span £9.58–£38.38; the average listing price is £20.91 (sweet spot $15–$100). The average incumbent carries 3,965 reviews — the moat a new listing must climb.