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Pbn Protein Powder

Fail

Shoppers spend only $40K a year here, so Pbn Protein Powder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£40K/yr136K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
51%top-5 click share · 10 brands · 58 sellers

Flapen Score

Pbn Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Pbn Protein Powder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pbn Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pbn Protein Powder 136K times last year and spent an estimated £40K. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
1.4%
Market size, estimated
£40Ka year
Peak month
November2.0× the quietest month
Top search term
pbn protein powder81K searches a year

02 · Price

A sale here is worth £20.91.

Listings sell for £20.91 on average, from £9.58 to £38.38. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £20.91 that is £2K to £5K a year per listing.

Average price
£20.91inside the $15 to $100 sweet spot
Price range
£9.58–£38.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #35 within Diet & Nutrition. It carries 3,965 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
92%
Out of stock, average day
33.0%
Average rank
#35in Diet & Nutrition
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,965per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Pbn Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

58

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

3%

  • Premium Body Nutrition85%
  • BULK POWDERS5%
  • Bulk2%
  • Applied Nutrition2%
  • Sports Fuel2%
  • The Bulk Protein Company1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Pbn Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Pbn Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pbn protein powder81K/yr
  • pbn whey protein23K/yr
  • pbn13K/yr
  • pbn protein6K/yr
  • pbn whey protein powder4K/yr
  • protein powder pbn8K/yr

Reviews and returns

What reviews say buyers love and hate about Pbn Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.06

not as tasty

has a weird taste

Doesn't taste good

Nutritional Content10%+1.03

Nutritional information incorrect

And considerably less protein

had to comment to say how poor this protein powder is - avoid

Flavor8%−0.03

Absolutely disgusting, banana flavour

choc flavour not that good

Absolutely disgusting flavour

Texture/Consistency-Overall6%−0.08

is very grainy in texture

Texture - ok - can be a bit gritty

Awful texture

Value For Money4%+0.81

honestly not worth it

Waste of money

Too expensive

Love

Taste-Overall22%−0.06

Decent taste

ABSOLUTELY DELICIOUS

Great chocolate taste

Nutritional Content20%+1.03

Great Protein Powder

It is really good protein

Decent protein

Value For Money11%+0.81

Good Deal

Good value for money

Great Value

Quality-Overall8%+1.02

Great quality powder

The large plastic tub it comes in seems pretty good quality

Excellent product

Flavor7%−0.03

Hazelnut flavour

Great flavour

Love the vanilla flavour

Return

0.1% Return rate 0% Fixable by listing

Value For Money100%▁█▁▁▁▁

honestly not worth it

Waste of money

Too expensive

FAQ

Common Pbn Protein Powder questions

Answered from the same tracked data.