Patchouli Essential Oil
prices mostly outside the sweet spot ($4.13–$11.27) — Patchouli Essential Oil doesn't clear our bar today.
Flapen Score
Is Patchouli Essential Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Patchouli Essential Oil is a £70K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Patchouli Essential Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.3% over the last 90 days and 11.8% of searches end in a purchase.
£70K
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Patchouli Essential Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nikura Patchouli (Indonesian) Essential Oil 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Massage Skin | Vegan & UK Made
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 10y ago
MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago
EVOKE OCCU Patchouli Oil for Skin Hair Diffuser & Soap DIY
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 1,619
- Age
- 3y ago
Mystic Moments | Patchouli Essential Oil | 10ml
- Price
- £4.38
- Rating
- 4.4/5
- Reviews
- 4,349
- Age
- 15y ago
Naissance Patchouli Essential Oil (no. 106) 10ml - Pure Natural Cruelty Free Vegan and Undiluted - to for Aromatherapy & Diffusers
- Price
- £4.54
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 15y ago
Trending
90-day click momentum
Essican Purelife Patchouli Essential Oils 10ml - 100% Pure Essential Oils for Skin Hair Growth Aromatherapy for Humidifier - Natural Patchouli Oil for Home Relaxation Scents in Glass Bottle
- Price
- £4.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Gya Labs Patchouli Oil for Diffuser & Aromatherapy - Natural Patchouli Essential Oil for Skin - Patchouli Oil for Body Perfume & Candle Making - (10ml)
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 8,377
- Age
- 8y ago
Mystic Moments | Patchouli Essential Oil | 10ml
- Price
- £4.38
- Rating
- 4.4/5
- Reviews
- 4,349
- Age
- 15y ago
Naissance Patchouli Essential Oil (no. 106) 10ml - Pure Natural Cruelty Free Vegan and Undiluted - to for Aromatherapy & Diffusers
- Price
- £4.54
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 15y ago
MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago
Newest
by launch dateEssican Purelife Patchouli Essential Oils 10ml - 100% Pure Essential Oils for Skin Hair Growth Aromatherapy for Humidifier - Natural Patchouli Oil for Home Relaxation Scents in Glass Bottle
- Price
- £4.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Patchouli Essential Oil 100ml 100% Pure Patchouli Oil (Pogostemon cablin) for Aromatherapy Diffusers Massage Skin Hair & Soap-Making Amber Glass Bottle with Dropper
- Price
- £10.11
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 10mo ago
HIQILI Patchouli Essential Oil for Diffuser Aromatherapy Skin&Hair Care
- Price
- £5.41
- Rating
- 4.5/5
- Reviews
- 1,681
- Age
- 3y ago
MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago
EVOKE OCCU Patchouli Oil for Skin Hair Diffuser & Soap DIY
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 1,619
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
12 falling
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
16%
- nikura30%
- MAYJAM19%
- EVOKE OCCU14%
- HIQILI8%
- Mystic Moments6%
- Naissance6%
- Open — no brand owns it (6 brands, 16%)
Patchouli Essential Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.5×
Top Patchouli Essential Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- patchouli essential oil44K/yr
- patchouli oil21K/yr
- patchouli17K/yr
What reviews say buyers love and hate about Patchouli Essential Oil
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Lasting smell”
“The oil is good quality”
“Great value”
“As described”
“Proper essential oil”
What buyers complain about
92% of reviews“Very strong smell”
“Not very strong as it should be”
“oddly the dropper / measuring tool was smashed to bits leaving me no way of precisely measuring my oil”
“Appears diluted and not strong smell”
“almost brown instead of the normal yellow colour”
Patchouli Essential Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Patchouli Essential Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
