patchouli essential oil
Skip itPrices mostly outside the sweet spot ($4.13–$11.27) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad6,876.79avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad£7.23avg listing price — sweet spot $15–$100
Market size
Bad£70K£70K/yr · 82K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.13–£11.27cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, patchouli essential oil is a £70K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
patchouli essential oil market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £58K–£72K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
16%
- nikura30%
- MAYJAM19%
- EVOKE OCCU14%
- HIQILI8%
- Mystic Moments6%
- Naissance6%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -21.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top patchouli essential oil search terms
- patchouli essential oil44K/yr
- patchouli oil21K/yr
- patchouli17K/yr
Top patchouli essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nikura Patchouli (Indonesian) Essential Oil 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Massage Skin | Vegan & UK Made
nikura£5.834.5★42,940 rev
MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
MAYJAM£5.924.3★15,267 rev
EVOKE OCCU Patchouli Oil for Skin Hair Diffuser & Soap DIY
EVOKE OCCU£10.514.4★1,619 rev
Mystic Moments | Patchouli Essential Oil | 10ml
Mystic Moments£4.384.4★4,349 rev
Naissance Patchouli Essential Oil (no. 106) 10ml - Pure Natural Cruelty Free Vegan and Undiluted - to for Aromatherapy & Diffusers
Naissance£4.544.5★713 rev
Newest
by launch date
Essican Purelife Patchouli Essential Oils 10ml - 100% Pure Essential Oils for Skin Hair Growth Aromatherapy for Humidifier - Natural Patchouli Oil for Home Relaxation Scents in Glass Bottle
Essican Purelife£4.143 rev
Patchouli Essential Oil 100ml 100% Pure Patchouli Oil (Pogostemon cablin) for Aromatherapy Diffusers Massage Skin Hair & Soap-Making Amber Glass Bottle with Dropper
MUNUSNA£10.112,633 rev
HIQILI Patchouli Essential Oil for Diffuser Aromatherapy Skin&Hair Care
HIQILI£5.411,681 rev
MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
MAYJAM£5.9215,267 rev
EVOKE OCCU Patchouli Oil for Skin Hair Diffuser & Soap DIY
EVOKE OCCU£10.511,619 rev
Trending
90-day click momentumEssican Purelife Patchouli Essential Oils 10ml - 100% Pure Essential Oils for Skin Hair Growth Aromatherapy for Humidifier - Natural Patchouli Oil for Home Relaxation Scents in Glass Bottle
Essican Purelife£4.145.0★
Gya Labs Patchouli Oil for Diffuser & Aromatherapy - Natural Patchouli Essential Oil for Skin - Patchouli Oil for Body Perfume & Candle Making - (10ml)
Gya Labs£8.154.4★
Mystic Moments | Patchouli Essential Oil | 10ml
Mystic Moments£4.384.4★
Naissance Patchouli Essential Oil (no. 106) 10ml - Pure Natural Cruelty Free Vegan and Undiluted - to for Aromatherapy & Diffusers
Naissance£4.544.5★
MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
MAYJAM£5.924.3★
What buyers say about patchouli essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting smell”
“The oil is good quality”
“Great value”
“As described”
“Proper essential oil”
“This is the best one on the market if you like a strong patchouli”
“Great product, brought to make my own body oil”
“As the bottle is a good size”
“Easy to use”
“Longevity is excellent”
What buyers complain about
“Very strong smell”
“Not very strong as it should be”
“oddly the dropper / measuring tool was smashed to bits leaving me no way of precisely measuring my oil”
“Appears diluted and not strong smell”
“almost brown instead of the normal yellow colour”
“Old”
“Smelt burnt”
“Absolutely foul”
“Sour chemical smell”
“Be wary of the autheticity of ingredients”
Top return reasons
Common questions
- Is patchouli essential oil profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the patchouli essential oil niche?
- 12 brands and 23 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in patchouli essential oil?
- Top complaints mined from reviews: Smell, Strength, Measurement/Reading Accuracy. The return rate is 0.4%.
- When does demand for patchouli essential oil peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the patchouli essential oil niche?
- Listings span £4.13–£11.27; the average listing price is £7.23 (sweet spot $15–$100). The average incumbent carries 6,877 reviews — the moat a new listing must climb.