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Patchouli Essential Oil

Fail

Prices span $4.13–$11.27, mostly outside the sweet spot, so Patchouli Essential Oil is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£70K/yr82K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
74%top-5 click share · 12 brands · 23 sellers

Flapen Score

Patchouli Essential Oil against its category

The dotted line is the Health & Personal Care average. Past it, Patchouli Essential Oil is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patchouli Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Patchouli Essential Oil 82K times last year and spent an estimated £70K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
11.8%
Market size, estimated
£70Ka year
Peak month
December1.5× the quietest month
Top search term
patchouli essential oil44K searches a year

02 · Price

A sale here is worth £7.23.

Listings sell for £7.23 on average, from £4.13 to £11.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.23 that is £4K to £5K a year per listing.

Average price
£7.23under the $15 to $100 sweet spot
Price range
£4.13–£11.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Alternative Medicine. It carries 6,877 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Alternative Medicine
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,877per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Patchouli Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

16%

  • nikura30%
  • MAYJAM19%
  • EVOKE OCCU14%
  • HIQILI8%
  • Mystic Moments6%
  • Naissance6%
  • Open — no brand owns it (6 brands, 16%)

Demand

Patchouli Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Patchouli Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • patchouli essential oil44K/yr
  • patchouli oil21K/yr
  • patchouli17K/yr

Reviews and returns

What reviews say buyers love and hate about Patchouli Essential Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell66%−0.30

Very strong smell

Horrible Smell

it ended up smelling like burning

Strength11%−0.06

Not very strong as it should be

Very Very weak

is very very weak

Measurement/Reading Accuracy4%+0.28

oddly the dropper / measuring tool was smashed to bits leaving me no way of precisely measuring my oil

Dilute/Watery3%−0.02

Appears diluted and not strong smell

is most definitely not pure undiluted essential oil

Color2%−0.02

almost brown instead of the normal yellow colour

virtually colourless

it's also very dark

Love

Smell45%−0.30

Lasting smell

Lovely fragrance

Strong scent

Quality-Overall17%+1.66

The oil is good quality

Great quality oil

Amazing quality

Value For Money12%+1.14

Great value

Good price

reasonably priced

Advertised Vs Actual Product7%+1.01

As described

Exactly as I expected

As it was described

Ingredients-Overall2%+0.11

Proper essential oil

Return

0.4% Return rate 14% Fixable by listing

Smell73%▅▅▁█▇▆

Very strong smell

Horrible Smell

it ended up smelling like burning

Size-Overall12%▆█▁▁▁▂
Dilute/Watery3%▁▁█▁▁▅

Appears diluted and not strong smell

is most definitely not pure undiluted essential oil

Quality-Overall2%▁▁▁▁█▁
Leak-Proof2%▁▁█▁▁▁

FAQ

Common Patchouli Essential Oil questions

Answered from the same tracked data.