Patchouli Essential Oil
FailPrices span $4.13–$11.27, mostly outside the sweet spot, so Patchouli Essential Oil is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £70K/yr82K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 23 sellers
Flapen Score
Patchouli Essential Oil against its category
The dotted line is the Health & Personal Care average. Past it, Patchouli Essential Oil is stronger. Inside it, weaker.
Market
The Patchouli Essential Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Patchouli Essential Oil 82K times last year and spent an estimated £70K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £70Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- patchouli essential oil44K searches a year
02 · Price
A sale here is worth £7.23.
Listings sell for £7.23 on average, from £4.13 to £11.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.23 that is £4K to £5K a year per listing.
- Average price
- £7.23under the $15 to $100 sweet spot
- Price range
- £4.13–£11.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Alternative Medicine. It carries 6,877 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Alternative Medicine
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,877per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Patchouli Essential Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nikura Patchouli (Indonesian) Essential Oil 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Massage Skin | Vegan & UK Made
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 10y ago

MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago

EVOKE OCCU Patchouli Oil for Skin Hair Diffuser & Soap DIY
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 1,619
- Age
- 3y ago

Mystic Moments | Patchouli Essential Oil | 10ml
- Price
- £4.38
- Rating
- 4.4/5
- Reviews
- 4,349
- Age
- 15y ago

Naissance Patchouli Essential Oil (no. 106) 10ml - Pure Natural Cruelty Free Vegan and Undiluted - to for Aromatherapy & Diffusers
- Price
- £4.54
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 15y ago
Trending
90-day click momentum
Essican Purelife Patchouli Essential Oils 10ml - 100% Pure Essential Oils for Skin Hair Growth Aromatherapy for Humidifier - Natural Patchouli Oil for Home Relaxation Scents in Glass Bottle
- Price
- £4.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Gya Labs Patchouli Oil for Diffuser & Aromatherapy - Natural Patchouli Essential Oil for Skin - Patchouli Oil for Body Perfume & Candle Making - (10ml)
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 8,377
- Age
- 8y ago

Mystic Moments | Patchouli Essential Oil | 10ml
- Price
- £4.38
- Rating
- 4.4/5
- Reviews
- 4,349
- Age
- 15y ago

Naissance Patchouli Essential Oil (no. 106) 10ml - Pure Natural Cruelty Free Vegan and Undiluted - to for Aromatherapy & Diffusers
- Price
- £4.54
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 15y ago

MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago
Newest
by launch date
Essican Purelife Patchouli Essential Oils 10ml - 100% Pure Essential Oils for Skin Hair Growth Aromatherapy for Humidifier - Natural Patchouli Oil for Home Relaxation Scents in Glass Bottle
- Price
- £4.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Patchouli Essential Oil 100ml 100% Pure Patchouli Oil (Pogostemon cablin) for Aromatherapy Diffusers Massage Skin Hair & Soap-Making Amber Glass Bottle with Dropper
- Price
- £10.11
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 10mo ago

HIQILI Patchouli Essential Oil for Diffuser Aromatherapy Skin&Hair Care
- Price
- £5.41
- Rating
- 4.5/5
- Reviews
- 1,681
- Age
- 3y ago

MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago

EVOKE OCCU Patchouli Oil for Skin Hair Diffuser & Soap DIY
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 1,619
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
23
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
16%
- nikura30%
- MAYJAM19%
- EVOKE OCCU14%
- HIQILI8%
- Mystic Moments6%
- Naissance6%
- Open — no brand owns it (6 brands, 16%)
Demand
Patchouli Essential Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Patchouli Essential Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- patchouli essential oil44K/yr
- patchouli oil21K/yr
- patchouli17K/yr
Reviews and returns
What reviews say buyers love and hate about Patchouli Essential Oil
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very strong smell
Horrible Smell
it ended up smelling like burning
Not very strong as it should be
Very Very weak
is very very weak
oddly the dropper / measuring tool was smashed to bits leaving me no way of precisely measuring my oil
Appears diluted and not strong smell
is most definitely not pure undiluted essential oil
almost brown instead of the normal yellow colour
virtually colourless
it's also very dark
Love
Lasting smell
Lovely fragrance
Strong scent
The oil is good quality
Great quality oil
Amazing quality
Great value
Good price
reasonably priced
As described
Exactly as I expected
As it was described
Proper essential oil
Return
0.4% Return rate 14% Fixable by listing
Very strong smell
Horrible Smell
it ended up smelling like burning
Appears diluted and not strong smell
is most definitely not pure undiluted essential oil
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Patchouli Essential Oil questions
Answered from the same tracked data.









