Patchouli Essential Oil
FailPrices span $4.13–$11.27, mostly outside the sweet spot, so Patchouli Essential Oil is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £70K/yr82K searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 23 sellers
Flapen Score
Patchouli Essential Oil against its category
The dotted line is the Health & Personal Care average. Past it, Patchouli Essential Oil is stronger. Inside it, weaker.
Market
The Patchouli Essential Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Patchouli Essential Oil 82K times last year and spent an estimated £70K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £70Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- patchouli essential oil44K searches a year
02 · Price
A sale here is worth £7.23.
Listings sell for £7.23 on average, from £4.13 to £11.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.23 that is £4K to £5K a year per listing.
- Average price
- £7.23under the $15 to $100 sweet spot
- Price range
- £4.13–£11.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Alternative Medicine. It carries 6,877 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Alternative Medicine
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,877per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Patchouli Essential Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nikura Patchouli (Indonesian) Essential Oil 10ml | 100% Pure Natural Oils | Perfect for Aromatherapy Diffusers Humidifier Bath | Great for Self Care Massage Skin | Vegan & UK Made
- Price
- £5.83
- Rating
- 4.5/5
- Reviews
- 42,940
- Age
- 10y ago

MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago

EVOKE OCCU Patchouli Oil for Skin Hair Diffuser & Soap DIY
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 1,619
- Age
- 3y ago

Mystic Moments | Patchouli Essential Oil | 10ml
- Price
- £4.38
- Rating
- 4.4/5
- Reviews
- 4,349
- Age
- 15y ago

Naissance Patchouli Essential Oil (no. 106) 10ml - Pure Natural Cruelty Free Vegan and Undiluted - to for Aromatherapy & Diffusers
- Price
- £4.54
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 15y ago
Trending
estimated 90-day click momentum
Essican Purelife Patchouli Essential Oils 10ml - 100% Pure Essential Oils for Skin Hair Growth Aromatherapy for Humidifier - Natural Patchouli Oil for Home Relaxation Scents in Glass Bottle
- Price
- £4.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Gya Labs Patchouli Oil for Diffuser & Aromatherapy - Natural Patchouli Essential Oil for Skin - Patchouli Oil for Body Perfume & Candle Making - (10ml)
- Price
- £8.15
- Rating
- 4.4/5
- Reviews
- 8,377
- Age
- 8y ago

Mystic Moments | Patchouli Essential Oil | 10ml
- Price
- £4.38
- Rating
- 4.4/5
- Reviews
- 4,349
- Age
- 15y ago

Naissance Patchouli Essential Oil (no. 106) 10ml - Pure Natural Cruelty Free Vegan and Undiluted - to for Aromatherapy & Diffusers
- Price
- £4.54
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 15y ago

MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago
Newest
by launch date
Essican Purelife Patchouli Essential Oils 10ml - 100% Pure Essential Oils for Skin Hair Growth Aromatherapy for Humidifier - Natural Patchouli Oil for Home Relaxation Scents in Glass Bottle
- Price
- £4.14
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Patchouli Essential Oil 100ml 100% Pure Patchouli Oil (Pogostemon cablin) for Aromatherapy Diffusers Massage Skin Hair & Soap-Making Amber Glass Bottle with Dropper
- Price
- £10.11
- Rating
- 4.4/5
- Reviews
- 2,633
- Age
- 10mo ago

HIQILI Patchouli Essential Oil for Diffuser Aromatherapy Skin&Hair Care
- Price
- £5.41
- Rating
- 4.5/5
- Reviews
- 1,681
- Age
- 3y ago

MAYJAM Patchouli Essential Oils 30ml 100% Pure Natural Essential Oils Therapeutic-Grade Aromatherapy Essential Oil Fragrance Oils for Diffuser Humidifier Relax Sleep
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 15,267
- Age
- 3y ago

EVOKE OCCU Patchouli Oil for Skin Hair Diffuser & Soap DIY
- Price
- £10.51
- Rating
- 4.4/5
- Reviews
- 1,619
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
23
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
16%
- nikura30%
- MAYJAM19%
- EVOKE OCCU14%
- HIQILI8%
- Mystic Moments6%
- Naissance6%
- Open — no brand owns it (6 brands, 16%)
Demand
Patchouli Essential Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Patchouli Essential Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- patchouli essential oil44K/yr
- patchouli oil21K/yr
- patchouli17K/yr
Reviews and returns
What reviews say buyers love and hate about Patchouli Essential Oil
We read the reviews and the return reasons for every product selling here.
“Very strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Patchouli Essential Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









