Panty Liners for Women Long

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

13.5%

Market size, estimated

£250Ka year

Peak month

February1.3× the quietest month

Top search term

always panty liners63K searches a year

Listings sell for £7.83 on average, from £0.73 to £15.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £7.83 that is £6K to £8K a year per listing.

Average price

£7.83under the $15 to $100 sweet spot

Price range

£0.73–£15.44

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£6K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

54% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #17 within Intimate Hygiene. It carries 1,770 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

81%

Out of stock, average day

0.4%

Average rank

#17in Intimate Hygiene

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,770per listing

Listings tracked

26

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months