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Palmolive Shaving Cream

Fail

The top 5 products take 93% of clicks, so Palmolive Shaving Cream is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£66K/yr25K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
93%top-5 click share · 5 brands · 36 sellers

Flapen Score

Palmolive Shaving Cream against its category

The dotted line is the Health & Personal Care average. Past it, Palmolive Shaving Cream is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Palmolive Shaving Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Palmolive Shaving Cream 25K times last year and spent an estimated £66K. The top 5 brands take 65% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

24.6% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
24.6%
Market size, estimated
£66Ka year
Peak month
November1.4× the quietest month
Top search term
palmolive shaving cream23K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £3.49 to £23.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £10.70 that is £5K to £8K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£3.49–£23.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #68 within Shaving & Hair Removal. It carries 275 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
71%
Out of stock, average day
12.0%
Average rank
#68in Shaving & Hair Removal
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
275per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Palmolive Shaving Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

36

Top-5 brand share

65%

Top 20: 65%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • --35%
  • Colgate35%
  • Ausomechoice10%
  • Hadco8%
  • FitZen8%
  • Palmolive3%

Demand

Palmolive Shaving Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Palmolive Shaving Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Lather25%+0.04

It does not produce a lather, I have to continually wipe my hands and the razor has it is like having oily hands and razor, probably on the plus side it shaves the hair of my face

Texture/Consistency-Overall25%−0.16

not really cream more like a soap

Thickness13%−0.08

The shaving soap is thinner than it used to be

Ease Of Use13%+0.62

Difficult to find

Love

Quality-Overall22%−0.02

Very good quality

No complaints

Top Quality cream

Advertised Vs Actual Product21%+1.15

As advertised

exactly as advertised

As described

Value For Money18%+1.46

A reasonably priced item promptl;y delivered

Great value

Good price

Lather17%+0.04

Lovely soothing lather

Good lather

Good thick lather

Soft Feel6%

smooth stuff

Good smooth saving cream

Return

0.1% Return rate 17% Fixable by listing

Leak-Proof50%▁▁▁▁█▆
Functionality-Overall17%
Size-Overall17%▁█▁▁▁▁
Value For Money17%▁▁▁▁▁█

FAQ

Common Palmolive Shaving Cream questions

Answered from the same tracked data.