palmolive shaving cream
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great274.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Okay£3.49–£23.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.70avg listing price — sweet spot $15–$100
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£66K£66K/yr · 25K searches
Competition
Bad93%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, palmolive shaving cream is a £66K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
palmolive shaving cream market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £54K–£64K
- units × avg price
- Conversion rate
- 24.6%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 29%
- Out of stock
- 12.0%
- Avg brand age
- 88 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
36
Top-5 brand share
65%
Top 20: 65%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- --35%
- Colgate35%
- Ausomechoice10%
- Hadco8%
- FitZen8%
- Palmolive3%
Demand
Weekly Amazon search volume, last 51 weeks — -5.0% search growth over the last 90 days.Top palmolive shaving cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4 Pack - Palmolive Mens Shaving Cream Classic 100ml With Palm Extract - Total 400ml Shave cream- With Treseida Thank You Card (Bundle)
--£9.094.7★308 rev
Colgate Palmolive Shaving Cream (classic) Pack of 2
Colgate£5.354.6★233 rev
3 Pack - HadcoPalmolive Mens Shave Cream Bundle Set of 3x 100ml. Shaving Cream For Men.
Hadco£9.484.5★299 rev
Palmolive Men Shave Cream Classic with Palm Extract Shave Lather for men 100ml pack of 3
FitZen£8.084.8★28 rev
Palm-olive Classic Lather Shave Cream 100ml - Pack of 12
Ausomechoice£23.404.7★23 rev
Newest
by launch datePalmolive Men Shave Cream Classic with Palm Extract Shave Lather for men 100ml pack of 3
FitZen£8.0828 rev
3 Pack - HadcoPalmolive Mens Shave Cream Bundle Set of 3x 100ml. Shaving Cream For Men.
Hadco£9.48299 rev
Palm-olive Classic Lather Shave Cream 100ml - Pack of 12
Ausomechoice£23.4023 rev
Palm-olive Classic Lather Shave Cream 100ml - Pack of 6
Ausomechoice£16.0194 rev
4 Pack - Palmolive Mens Shaving Cream Classic 100ml With Palm Extract - Total 400ml Shave cream- With Treseida Thank You Card (Bundle)
--£9.09308 rev
Trending
90-day click momentumColgate Palmolive Shaving Cream (classic) Pack of 2
Colgate£5.354.6★
Palmolive Men Shave Cream Classic with Palm Extract Shave Lather for men 100ml pack of 3
FitZen£8.084.8★
Palm-olive Classic Lather Shave Cream 100ml - Pack of 12
Ausomechoice£23.404.7★
4 Pack - Palmolive Mens Shaving Cream Classic 100ml With Palm Extract - Total 400ml Shave cream- With Treseida Thank You Card (Bundle)
--£9.094.7★
Palm-olive Classic Lather Shave Cream 100ml - Pack of 6
Ausomechoice£16.014.6★
What buyers say about palmolive shaving cream
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality”
“As advertised”
“A reasonably priced item promptl;y delivered”
“Lovely soothing lather”
“smooth stuff”
“Best shaving cream i have used”
“Easy to travel with each tube only 100ml”
“Works well for its intended use”
“best item for me used it for years i recommend it”
“Lovely lather and pleasant scent”
What buyers complain about
“It does not produce a lather, I have to continually wipe my hands and the razor has it is like having oily hands and razor, probably on the plus side it shaves the hair of my face”
“not really cream more like a soap”
“The shaving soap is thinner than it used to be”
“Difficult to find”
Top return reasons
Common questions
- Is palmolive shaving cream profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 7 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the palmolive shaving cream niche?
- 5 brands and 36 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in palmolive shaving cream?
- Top complaints mined from reviews: Lather, Texture/Consistency-Overall, Thickness. The return rate is 0.1%.
- What does it cost to enter the palmolive shaving cream niche?
- Listings span £3.49–£23.40; the average listing price is £10.70 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.