Palmolive Shaving Cream
FailThe top 5 products take 93% of clicks, so Palmolive Shaving Cream is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £66K/yr25K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 36 sellers
Flapen Score
Palmolive Shaving Cream against its category
The dotted line is the Health & Personal Care average. Past it, Palmolive Shaving Cream is stronger. Inside it, weaker.
Market
The Palmolive Shaving Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Palmolive Shaving Cream 25K times last year and spent an estimated £66K. The top 5 brands take 65% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
24.6% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 24.6%
- Market size, estimated
- £66Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- palmolive shaving cream23K searches a year
02 · Price
A sale here is worth £10.70.
Listings sell for £10.70 on average, from £3.49 to £23.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £10.70 that is £5K to £8K a year per listing.
- Average price
- £10.70under the $15 to $100 sweet spot
- Price range
- £3.49–£23.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #68 within Shaving & Hair Removal. It carries 275 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 71%
- Out of stock, average day
- 12.0%
- Average rank
- #68in Shaving & Hair Removal
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 275per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Palmolive Shaving Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
4 Pack - Palmolive Mens Shaving Cream Classic 100ml With Palm Extract - Total 400ml Shave cream- With Treseida Thank You Card (Bundle)
- Price
- £9.09
- Rating
- 4.7/5
- Reviews
- 308
- Age
- 2y ago

Colgate Palmolive Shaving Cream (classic) Pack of 2
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 11y ago

3 Pack - HadcoPalmolive Mens Shave Cream Bundle Set of 3x 100ml. Shaving Cream For Men.
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 1y ago

Palmolive Men Shave Cream Classic with Palm Extract Shave Lather for men 100ml pack of 3
- Price
- £8.08
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1y ago

Palm-olive Classic Lather Shave Cream 100ml - Pack of 12
- Price
- £23.40
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago
Trending
90-day click momentum
Colgate Palmolive Shaving Cream (classic) Pack of 2
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 233
- Age
- 11y ago

Palmolive Men Shave Cream Classic with Palm Extract Shave Lather for men 100ml pack of 3
- Price
- £8.08
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1y ago

Palm-olive Classic Lather Shave Cream 100ml - Pack of 12
- Price
- £23.40
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago

4 Pack - Palmolive Mens Shaving Cream Classic 100ml With Palm Extract - Total 400ml Shave cream- With Treseida Thank You Card (Bundle)
- Price
- £9.09
- Rating
- 4.7/5
- Reviews
- 308
- Age
- 2y ago

Palm-olive Classic Lather Shave Cream 100ml - Pack of 6
- Price
- £16.01
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago
Newest
by launch date
Palmolive Men Shave Cream Classic with Palm Extract Shave Lather for men 100ml pack of 3
- Price
- £8.08
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1y ago

3 Pack - HadcoPalmolive Mens Shave Cream Bundle Set of 3x 100ml. Shaving Cream For Men.
- Price
- £9.48
- Rating
- 4.5/5
- Reviews
- 299
- Age
- 1y ago

Palm-olive Classic Lather Shave Cream 100ml - Pack of 12
- Price
- £23.40
- Rating
- 4.7/5
- Reviews
- 23
- Age
- 2y ago

Palm-olive Classic Lather Shave Cream 100ml - Pack of 6
- Price
- £16.01
- Rating
- 4.6/5
- Reviews
- 94
- Age
- 2y ago

4 Pack - Palmolive Mens Shaving Cream Classic 100ml With Palm Extract - Total 400ml Shave cream- With Treseida Thank You Card (Bundle)
- Price
- £9.09
- Rating
- 4.7/5
- Reviews
- 308
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
36
Top-5 brand share
65%
Top 20: 65%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- --35%
- Colgate35%
- Ausomechoice10%
- Hadco8%
- FitZen8%
- Palmolive3%
Demand
Palmolive Shaving Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Palmolive Shaving Cream
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It does not produce a lather, I have to continually wipe my hands and the razor has it is like having oily hands and razor, probably on the plus side it shaves the hair of my face
not really cream more like a soap
The shaving soap is thinner than it used to be
Difficult to find
Love
Very good quality
No complaints
Top Quality cream
As advertised
exactly as advertised
As described
A reasonably priced item promptl;y delivered
Great value
Good price
Lovely soothing lather
Good lather
Good thick lather
smooth stuff
Good smooth saving cream
Return
0.1% Return rate 17% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Palmolive Shaving Cream questions
Answered from the same tracked data.









