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Palmolive Shaving Cream

a concentrated shelf (top 5 take 93% of clicks) — Palmolive Shaving Cream doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 16Growth 23Conversion 100Competition 6Returns 99Price range 42Avg price 39Brand share 67Review moat 86Quality gap 23
This niche Category average

Is Palmolive Shaving Cream profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Palmolive Shaving Cream is a £66K/yr Amazon United Kingdom market (25K searches/yr). The top 5 brands hold 65% of demand. Verdict: Skip it — 44/100.

Palmolive Shaving Cream: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.0% over the last 90 days and 24.6% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr6K
Search volume / yr-5.0%25K
Conversion rate24.6%
Avg price£10.70

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers5 · 36
Top-5 product click share93%
Open market35%
Avg brand age88 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement29%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews275

Top Palmolive Shaving Cream products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

36

Top-5 brand share

65%

Top 20: 65%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • --35%
  • Colgate35%
  • Ausomechoice10%
  • Hadco8%
  • FitZen8%
  • Palmolive3%

Palmolive Shaving Cream demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume25KCVR24.6%Products7Brands5Top 5 Brands65%OOS Rate12.0%Rating4.6★Reviews275Avg BSR#68
600400Spike '25Aug '25Sep '25Nov '25Jan '26Mar '26May '26

What reviews say buyers love and hate about Palmolive Shaving Cream

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall22%

Very good quality

Advertised Vs Actual Product21%

As advertised

Value For Money18%

A reasonably priced item promptl;y delivered

Lather17%

Lovely soothing lather

Soft Feel6%

smooth stuff

What buyers complain about

75% of reviews
Lather25%

It does not produce a lather, I have to continually wipe my hands and the razor has it is like having oily hands and razor, probably on the plus side it shaves the hair of my face

Texture/Consistency-Overall25%

not really cream more like a soap

Thickness13%

The shaving soap is thinner than it used to be

Ease Of Use13%

Difficult to find

Palmolive Shaving Cream return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
50%
2Functionality-Overall
17%
3Size-Overall
17%
4Value For Money
17%

Common Palmolive Shaving Cream questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Palmolive Shaving Cream 44/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 7 tracked products. Search demand moved -5.0% over the last 90 days.
Palmolive Shaving Cream buyers on Amazon United Kingdom complain most about Lather, Texture/Consistency-Overall, Thickness, the themes mined from the niche's reviews. Its return rate is 0.1%.