Is pain relief spray profitable to sell on Amazon United Kingdom?

The niche generates £236K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (44/100).

How competitive is the pain relief spray niche?

6 brands and 74 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in pain relief spray?

Top complaints mined from reviews: Heating, Smell, Allergies. The return rate is 0.1%.

When does demand for pain relief spray peak?

Demand peaks in Nov; the busiest month runs 5.6× the quietest.

What does it cost to enter the pain relief spray niche?

Listings span £2.34–£6.73; the average listing price is £4.66 (sweet spot $15–$100). The average incumbent carries 1,596 reviews — the moat a new listing must climb.

pain relief spray

Skip it

Prices mostly outside the sweet spot ($2.34–$6.73) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,596

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£236K

£236K/yr · 412K searches

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£4.66

avg listing price — sweet spot $15–$100

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£2.34–£6.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, pain relief spray is a £236K/yr Amazon United Kingdom market (412K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

pain relief spray market data

Units sold / yr: 40K–50K; avg 5,000–6,000/product
Revenue / yr: £186K–£233K; units × avg price
Conversion rate: 12.3%
Avg BSR: #93
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Deep Heat74%
Masterplast8%
Reliance Medical6%
IBULEVE5%
ABL Supplies5%
Impressions3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 5.6×

Open Trend

Top pain relief spray search terms

deep heat spray281K/yr +0.6%10.7% conv.
pain relief spray17K/yr -26.7%3.5% conv.
deep heat spray mini13K/yr +52.1%8.3% conv.
spray deep heat10K/yr -17.4%11.1% conv.
ibuprofen spray6K/yr +26.6%9.8% conv.
heat spray pain relief10K/yr -29.0%9.0% conv.
ralgex spray deep heat spray5K/yr +1.4%7.8% conv.
muscle pain relief spray6K/yr +11.2%4.0% conv.
mini deep heat spray10K/yr +37.9%5.0% conv.
pain spray5K/yr -24.0%4.0% conv.

All search terms

Top pain relief spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)

Deep Heat£4.304.4★1,542 rev

3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular

Masterplast£6.293.6★85 rev

Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)

Reliance Medical£2.344.1★809 rev

Ibuleve Pain Relief 5% Ibuprofen Spray Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 35 ml

IBULEVE£5.244.4★935 rev

Heat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support

ABL Supplies£6.733.9★12 rev

Newest

by launch date

Heat Spray 125ml & Freeze Spray 150ml Pain Relief Instant Hot & Cold Muscle Recovery for Back Knee Joint & Shoulder Deep Warming Rub & Cooling Freeze Spray Max Strength Support

ABL Supplies£6.7312 rev

5mo ago

Deep Heat Muscle Rescue Heat Spray Fast Acting Relief 72.5 ml (Pack of 1)

Deep Heat£4.301,542 rev

2y ago

Ibuleve Pain Relief 5% Ibuprofen Spray Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 35 ml

IBULEVE£5.24935 rev

5y ago

3 X 150ml Heat Massaging Spray Fast Relief Sports Sprains Injury Pains Deep Muscular

Masterplast£6.2985 rev

9y ago

Reliance Medical Freeze Spray 150ml - Fast Acting Pain Relief Instant Cooling and Soothing - Handy (Packaging may vary)

Reliance Medical£2.34809 rev

10y ago

What buyers say about pain relief spray

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Good price”

Quality-Overall13%

“Brilliant quality”

Advertised Vs Actual Product8%

“Does the Job”

Ease Of Use6%

“Easy to use”

Spray/Flow6%

“Spraying good”

Efficiency6%

“product effective when it did”

Muscle Pain Relief5%

“Does the job for muscle pain”

Size-Overall4%

“a fits size bottle”

Soothing Effect4%

“this calms it down”

Smell3%

“Love the smell too”

What buyers complain about

Heating14%

“Wow, very disappointing Deep Heat”

Smell11%

“I have come to hate the smell”

Allergies8%

“Irritated skin”

Skin Health6%

“it is BURNING my skin”

Pain Relief-Overall6%

“Sadly neither of these sprays had any effect on my pain”

Size-Overall5%

“Tiny”

Heating Element5%

“Deep heat spray dont buy it is dangerous”

Quality-Overall4%

“Utter rubbish”

Functionality-Overall3%

“Does not work”

Breathability3%

“And it seems even more evil when breathing it in. which is hard to avoid”

Top return reasons

Functionality-Overall27%

Size-Overall25%

Heating11%

Joint Pain7%

Advertised Vs Actual Product5%

Value For Money4%

Product Condition4%

Comfort-Overall4%

Burnt/Roasted/Overbaked4%

Pain Relief-Overall4%

Common questions

Is pain relief spray profitable to sell on Amazon United Kingdom?: The niche generates £236K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (44/100).
How competitive is the pain relief spray niche?: 6 brands and 74 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in pain relief spray?: Top complaints mined from reviews: Heating, Smell, Allergies. The return rate is 0.1%.
When does demand for pain relief spray peak?: Demand peaks in Nov; the busiest month runs 5.6× the quietest.
What does it cost to enter the pain relief spray niche?: Listings span £2.34–£6.73; the average listing price is £4.66 (sweet spot $15–$100). The average incumbent carries 1,596 reviews — the moat a new listing must climb.