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Pain Relief Spray

Fail

Prices span $2.34–$6.73, mostly outside the sweet spot, so Pain Relief Spray is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£236K/yr412K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
88%top-5 click share · 6 brands · 74 sellers

Flapen Score

Pain Relief Spray against its category

The dotted line is the Health & Personal Care average. Past it, Pain Relief Spray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pain Relief Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pain Relief Spray 412K times last year and spent an estimated £236K. The top 5 brands take 97% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £236K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
12.3%
Market size, estimated
£236Ka year
Peak month
November5.6× the quietest month
Top search term
deep heat spray281K searches a year

02 · Price

A sale here is worth £4.66.

Listings sell for £4.66 on average, from £2.34 to £6.73. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £4.66 that is £23K to £28K a year per listing.

Average price
£4.66under the $15 to $100 sweet spot
Price range
£2.34–£6.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
5,000–6,000
Revenue per listing a year
£23K–£28K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Over-the-Counter Medication. It carries 1,596 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#93in Over-the-Counter Medication
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,596per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Pain Relief Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£47K£95K£142K£189K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

74

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Deep Heat74%
  • Masterplast8%
  • Reliance Medical6%
  • IBULEVE5%
  • ABL Supplies5%
  • Impressions3%
  • Open — no brand owns it (0%)

Demand

Pain Relief Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 5.6×

Search terms

Top Pain Relief Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deep heat spray281K/yr
  • pain relief spray17K/yr
  • deep heat spray mini13K/yr
  • spray deep heat10K/yr
  • ibuprofen spray6K/yr
  • heat spray pain relief10K/yr
  • ralgex spray deep heat spray5K/yr
  • muscle pain relief spray6K/yr
  • mini deep heat spray10K/yr
  • pain spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Pain Relief Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating14%−0.10

Wow, very disappointing Deep Heat

No cooling effect

very little heat

Smell11%−0.05

I have come to hate the smell

strong smell

Unpleasant smell

Allergies8%−0.07

Irritated skin

being very itchy

This has caused major skin irritation

Skin Health6%−0.05

it is BURNING my skin

Irritated skin

Bad skin reaction

Pain Relief-Overall6%

Sadly neither of these sprays had any effect on my pain

Obviously, it will not heal the cause of the pain

whereas painkillers didn't help

Love

Value For Money18%+1.15

Good price

Great value for money

Fair price

Quality-Overall13%+0.50

Brilliant quality

Very reliable

Excellent product

Advertised Vs Actual Product8%+0.81

Does the Job

as described

Thanks for your item as described in your listing and fast shipping and delivery

Ease Of Use6%+0.22

Easy to use

always handy to have some with you

Good to have handy

Spray/Flow6%+0.53

Spraying good

Both sprays are easy to apply

A very effective spray

Return

0.1% Return rate 33% Fixable by listing

Functionality-Overall27%▁▂▁▆█▂

Does not work

Neither spray is efficacious

Size-Overall25%▁▄▁▆▁█

Tiny

Disappointingly small bottle

Useless size

Heating11%▁▇▁▅▁█

Wow, very disappointing Deep Heat

No cooling effect

very little heat

Joint Pain7%▁█▁▁▁▁
Advertised Vs Actual Product5%▁█▁▁▁▇

FAQ

Common Pain Relief Spray questions

Answered from the same tracked data.