Pain Relief Gel
FailDemand is soft, at -22.2% this quarter, so Pain Relief Gel is a Fail.
- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £228K/yr307K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 118 sellers
Flapen Score
Pain Relief Gel against its category
The dotted line is the Health & Personal Care average. Past it, Pain Relief Gel is stronger. Inside it, weaker.
Market
The Pain Relief Gel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pain Relief Gel 307K times last year and spent an estimated £228K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.
- Searches, last 12 months
- 307K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £228Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- pain relief gel75K searches a year
02 · Price
A sale here is worth £8.29.
Listings sell for £8.29 on average, from £2.36 to £24.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.29 that is £6K to £8K a year per listing.
- Average price
- £8.29under the $15 to $100 sweet spot
- Price range
- £2.36–£24.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #32 within Over-the-Counter Medication. It carries 7,427 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #32in Over-the-Counter Medication
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,427per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Pain Relief Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Deep Relief Duo Pain Relief Gel with Ibuprofen & Levomenthol Triple Action Relief from Back Rheumatic & Muscular Pain 100g (Pack of 1)
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 851
- Age
- 6y ago

Deep Relief Triple Action Anti-Inflammatory Gel White 50 g
- Price
- £3.71
- Rating
- 4.4/5
- Reviews
- 7,894
- Age
- 18y ago

Ibuleve Max Strength Pain Relief 10% Ibuprofen Gel Maximum Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 50 g
- Price
- £6.48
- Rating
- 4.4/5
- Reviews
- 9,948
- Age
- 5y ago

Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 19,915
- Age
- 7y ago

Voltarol Back & Muscle Pain Relief 1.16% Gel Diclofenac AntiInflammatory Pain Relief for Muscles & Joints 100 g
- Price
- £9.17
- Rating
- 4.7/5
- Reviews
- 9,012
- Age
- 12y ago
Trending
estimated 90-day click momentum
3PCS Hyaluronic Acid Joint Cream - Knee Cream - Deep Penetrating Freeze Gel Non-Greasy Fast Absorption for Muscle/Back/Knee/Joint Care
- Price
- £12.85
- Rating
- 4.3/5
- Reviews
- 308
- Age
- 1y ago

Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,391
- Age
- 4y ago

Deep Relief Duo Pain Relief Gel with Ibuprofen & Levomenthol Triple Action Relief from Back Rheumatic & Muscular Pain 100g (Pack of 1)
- Price
- £6.42
- Rating
- 4.6/5
- Reviews
- 851
- Age
- 6y ago

Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 19,915
- Age
- 7y ago

5kind Extra Strong Hemp Cream 100ml - High Strength Hemp Oil and Arinca Cream for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Infused with Natural Oils & Extracts
- Price
- £11.61
- Rating
- 4.5/5
- Reviews
- 5,417
- Age
- 5y ago
Newest
by launch date
3PCS Hyaluronic Acid Joint Cream - Knee Cream - Deep Penetrating Freeze Gel Non-Greasy Fast Absorption for Muscle/Back/Knee/Joint Care
- Price
- £12.85
- Rating
- 4.3/5
- Reviews
- 308
- Age
- 1y ago

5kind Extra Strong Hemp Cream 200ml - High Strength Hemp Oil and Arnica Cream - for Massaging Joints & Muscles Lower Back Feet Knees Neck & Shoulders - Rich in Natural Extracts
- Price
- £16.58
- Rating
- 4.5/5
- Reviews
- 5,417
- Age
- 2y ago

Amgesic Pain Relief 1% Diclofenac Gel 50g
- Price
- £4.18
- Rating
- 4.3/5
- Reviews
- 1,995
- Age
- 3y ago

Motusol Max 2.32% w/w Gel 50g Targeted Pain Relief of Joints & Muscles in Acute strains & sprains
- Price
- £5.93
- Rating
- 4.6/5
- Reviews
- 943
- Age
- 4y ago

Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
- Price
- £6.55
- Rating
- 4.4/5
- Reviews
- 2,391
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
118
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 99%
Open market
12%
- Deep Relief41%
- Voltarol16%
- IBULEVE12%
- 5KIND CLINICAL SKINCARE8%
- Tiger Balm8%
- Deep Heat4%
- Open — no brand owns it (6 brands, 12%)
Demand
Pain Relief Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Pain Relief Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pain relief gel75K/yr
- muscle recovery cream23K/yr
- deep relief anti-inflammatory gel31K/yr
- anti inflammatory gel25K/yr
- muscle rub25K/yr
- deep relief12K/yr
- muscle relaxant16K/yr
- aspercreme with lidocaine10K/yr
- bengay cream14K/yr
- deep relief gel15K/yr
Reviews and returns
What reviews say buyers love and hate about Pain Relief Gel
We read the reviews and the return reasons for every product selling here.
“smells fishy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pain Relief Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









