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Pain Relief Gel

Fail

Demand is soft, at -22.2% this quarter, so Pain Relief Gel is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£228K/yr307K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
61%top-5 click share · 12 brands · 118 sellers

Flapen Score

Pain Relief Gel against its category

The dotted line is the Health & Personal Care average. Past it, Pain Relief Gel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pain Relief Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pain Relief Gel 307K times last year and spent an estimated £228K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
9.0%
Market size, estimated
£228Ka year
Peak month
October1.8× the quietest month
Top search term
pain relief gel75K searches a year

02 · Price

A sale here is worth £8.29.

Listings sell for £8.29 on average, from £2.36 to £24.93. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £8.29 that is £6K to £8K a year per listing.

Average price
£8.29under the $15 to $100 sweet spot
Price range
£2.36–£24.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #32 within Over-the-Counter Medication. It carries 7,427 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#32in Over-the-Counter Medication
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,427per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Pain Relief Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£69K£91K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

118

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

12%

  • Deep Relief41%
  • Voltarol16%
  • IBULEVE12%
  • 5KIND CLINICAL SKINCARE8%
  • Tiger Balm8%
  • Deep Heat4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Pain Relief Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Pain Relief Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pain relief gel75K/yr
  • muscle recovery cream23K/yr
  • deep relief anti-inflammatory gel31K/yr
  • anti inflammatory gel25K/yr
  • muscle rub25K/yr
  • deep relief12K/yr
  • muscle relaxant16K/yr
  • aspercreme with lidocaine10K/yr
  • bengay cream14K/yr
  • deep relief gel15K/yr

Reviews and returns

What reviews say buyers love and hate about Pain Relief Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell13%−0.06

smells fishy

Very strong smell

Unpleasant smell

Functionality-Overall12%−0.13

No results at all

Never worked for me

Didn't work

Pain Relief-Overall11%−0.07

no pain relief

I have had pain in my wrist

Didn't relieve my pain

Value For Money10%+0.14

Bit pricey

its expensive

A little expensive

Joint Pain4%+1.13

Not good for anyone with arthritis

Pain in joints

Personally this product did nothing for my arthritis or joint pain

Love

Joint Pain15%+1.13

Relieved joint pain

Knee pain relief

Good for joint pain

Quality-Overall13%+1.02

Great product very pleased with purchase

Reasonable Product

Brilliant quality

Value For Money12%+0.14

Excellent value for money

Fair Price

good value

Efficiency11%+0.86

Works well

works just as effectively

Effective

Muscle Pain Relief6%+0.39

Gives relief for muscle pain

Brilliant for muscle pain

effective for muscle stiffness

Return

0.1% Return rate 12% Fixable by listing

Functionality-Overall20%▄▃▄█▃▃

No results at all

Never worked for me

Didn't work

Leak-Proof19%▁█▄▂▇▇
Joint Pain11%▁▆█▇▇▄

Not good for anyone with arthritis

Pain in joints

Personally this product did nothing for my arthritis or joint pain

Advertised Vs Actual Product10%▁▁▇█▆▄

doesn't work miracles as suggested in the ads

descriptions. dont work

the photo is not my front door

Smell10%█▄▃▁▆▆

smells fishy

Very strong smell

Unpleasant smell

FAQ

Common Pain Relief Gel questions

Answered from the same tracked data.