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P5p

Fail

The top 5 products take 84% of clicks, so P5p is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£83K/yr49K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
84%top-5 click share · 9 brands · 18 sellers

Flapen Score

P5p against its category

The dotted line is the Health & Personal Care average. Past it, P5p is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The P5p market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for P5p 49K times last year and spent an estimated £83K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
12.3%
Market size, estimated
£83Ka year
Peak month
May1.6× the quietest month
Top search term
p5p28K searches a year

02 · Price

A sale here is worth £13.72.

Listings sell for £13.72 on average, from £5.22 to £43.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £13.72 that is £10K to £14K a year per listing.

Average price
£13.72under the $15 to $100 sweet spot
Price range
£5.22–£43.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #10 within Vitamins. It carries 281 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#10in Vitamins
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
281per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top P5p products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

18

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

8%

  • Best Naturals34%
  • Pure Encapsulations19%
  • Health4All17%
  • MetaSuperfoods14%
  • Vitamatic4%
  • OSAVI4%
  • Open — no brand owns it (3 brands, 8%)

Demand

P5p search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top P5p search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • p5p28K/yr
  • p5p vitamin b69K/yr
  • b6 p5p4K/yr
  • vitamin b6 p5p5K/yr
  • p5p supplement3K/yr

Reviews and returns

What reviews say buyers love and hate about P5p

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Pain Relief-Overall”
0.1%of orders come back
“These made be feel ill”
A buyer, on “Pain Relief-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common P5p questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data