Is p5p profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (47/100).

How competitive is the p5p niche?

9 brands and 18 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in p5p?

Top complaints mined from reviews: Pain Relief-Overall, Dosage, Ease Of Use. The return rate is 0.1%.

When does demand for p5p peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the p5p niche?

Listings span £5.22–£43.34; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.

p5p

Skip it

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great281.09

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.22–£43.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.72

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Market size

Bad£83K

£83K/yr · 49K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, p5p is a £83K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

p5p market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: £82K–£110K; units × avg price
Conversion rate: 12.3%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 3.9%
Avg brand age: 69 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Best Naturals34%
Pure Encapsulations19%
Health4All17%
MetaSuperfoods14%
Vitamatic4%
OSAVI4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -2.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top p5p search terms

p5p28K/yr +11.5%12.5% conv.
p5p vitamin b69K/yr -31.5%11.4% conv.
b6 p5p4K/yr -5.9%8.1% conv.
vitamin b6 p5p5K/yr -31.2%10.0% conv.
p5p supplement3K/yr +6.6%13.3% conv.

All search terms

Top p5p products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Best Naturals P5P Vitamin B6 (Pyridoxal 5 Phosphate) 100 mg/Serving - 120 Tablets - an Active Form of Vitamin B6.

Best Naturals£8.184.6★568 rev

Pure Encapsulations P5P 50 - Activated Vitamin B6 - Pyridoxal-5-Phosphate Tiredness and Fatigue Supplement - 60 Capsules

Pure Encapsulations£17.004.6★196 rev

P5P 50mg (Pyridoxal 5 Phosphate) Vitamin B6 60 Capsules 2 Months Supply

Health4All£7.334.4★135 rev

MetaSuperfoods£9.944.0★36 rev

Vitamatic P5P 100 mg (Pyridoxal-5-Phosphate) Active Form of Vitamin B6 Energy & Nervous System Support Non-GMO Gluten-Free 240 Tablets

Vitamatic£16.504.4★34 rev

Newest

by launch date

MetaSuperfoods£9.9436 rev

3mo ago

Vitamatic P5P 100 mg (Pyridoxal-5-Phosphate) Active Form of Vitamin B6 Energy & Nervous System Support Non-GMO Gluten-Free 240 Tablets

Vitamatic£16.5034 rev

1y ago

P5P 50mg (Pyridoxal 5 Phosphate) Vitamin B6 120 Capsules 4 Months Supply

Health4All£11.18135 rev

2y ago

Osavi Vitamin B6 P5P 30mg 60 Vegan Capsules | Active Coenzymatic Form of Pyridoxal5Phosphate | High Potency 18 mg Vitamin B6 per Capsule | Clean Label Vegan Friendly

OSAVI£5.2255 rev

3y ago

Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue

Nutravita£6.21646 rev

3y ago

What buyers say about p5p

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good quality easy to take”

Value For Money17%

“Value for money”

Hormonal Balance9%

“Great supplement if you wanna balance your prolactin”

Vitamin5%

“Top-quality supplement as expected from Pure Encapsulations”

Efficiency4%

“These are much more effective”

Regulates Digestion4%

“It helped a lot with my digestive problems combined with one more supplement”

Advertised Vs Actual Product4%

“As advertised”

Dosage4%

“Good and well dosed”

Ease Of Chewing/Swallowing2%

“easy to swallow”

Energy Level2%

“for me it helps gives me energy”

What buyers complain about

Pain Relief-Overall17%

“These made be feel ill”

Dosage15%

“they claim it is 100mg dose”

Ease Of Use13%

“Your body cannot clear it out easily”

Stress/Anxiety8%

“Caused me anxiety”

Ingredients-Overall8%

“not listed as a ingredient”

Side Effects8%

“No effect noticed”

Muscle Pain Relief4%

“My legs used to swell up”

Value For Money4%

“Gone to expensive”

Bitter3%

“P5P is very bitter tasting”

Size-Overall2%

“The tablets are small”

Common questions

Is p5p profitable to sell on Amazon United Kingdom?: The niche generates £83K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (47/100).
How competitive is the p5p niche?: 9 brands and 18 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in p5p?: Top complaints mined from reviews: Pain Relief-Overall, Dosage, Ease Of Use. The return rate is 0.1%.
When does demand for p5p peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the p5p niche?: Listings span £5.22–£43.34; the average listing price is £13.72 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.

p5p