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P5p

a concentrated shelf (top 5 take 84% of clicks) — P5p doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 21Growth 24Conversion 95Competition 13Returns 100Price range 74Avg price 64Brand share 28Review moat 86Quality gap 52
This niche Category average

Is P5p profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, P5p is a £83K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.

P5p: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.7% over the last 90 days and 12.3% of searches end in a purchase.

£83K

revenue / yr

Units sold / yr8K
Search volume / yr-2.7%49K
Conversion rate12.3%
Avg price£13.72

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 18
Top-5 product click share84%
Open market12%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement82%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews281

Top P5p products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

18

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

8%

  • Best Naturals34%
  • Pure Encapsulations19%
  • Health4All17%
  • MetaSuperfoods14%
  • Vitamatic4%
  • OSAVI4%
  • Open — no brand owns it (3 brands, 8%)

P5p demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume49KCVR12.3%Products11Brands9Top 5 Brands88%OOS Rate3.9%Rating4.4★Reviews281Avg BSR#10
2K1KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Top P5p search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • p5p28K/yr
  • p5p vitamin b69K/yr
  • b6 p5p4K/yr
  • vitamin b6 p5p5K/yr
  • p5p supplement3K/yr

What reviews say buyers love and hate about P5p

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall30%

Good quality easy to take

Value For Money17%

Value for money

Hormonal Balance9%

Great supplement if you wanna balance your prolactin

Vitamin5%

Top-quality supplement as expected from Pure Encapsulations

Efficiency4%

These are much more effective

What buyers complain about

83% of reviews
Pain Relief-Overall17%

These made be feel ill

Dosage15%

they claim it is 100mg dose

Ease Of Use13%

Your body cannot clear it out easily

Stress/Anxiety8%

Caused me anxiety

Ingredients-Overall8%

not listed as a ingredient

Common P5p questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores P5p 47/100 on Amazon United Kingdom — Skip it. The niche generates £83K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -2.7% over the last 90 days.
Search demand for P5p on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.