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P5p

Fail

The top 5 products take 84% of clicks, so P5p is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£83K/yr49K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
84%top-5 click share · 9 brands · 18 sellers

Flapen Score

P5p against its category

The dotted line is the Health & Personal Care average. Past it, P5p is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The P5p market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for P5p 49K times last year and spent an estimated £83K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
12.3%
Market size, estimated
£83Ka year
Peak month
May1.6× the quietest month
Top search term
p5p28K searches a year

02 · Price

A sale here is worth £13.72.

Listings sell for £13.72 on average, from £5.22 to £43.34. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £13.72 that is £10K to £14K a year per listing.

Average price
£13.72under the $15 to $100 sweet spot
Price range
£5.22–£43.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #10 within Vitamins. It carries 281 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#10in Vitamins
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
281per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top P5p products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

18

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

8%

  • Best Naturals34%
  • Pure Encapsulations19%
  • Health4All17%
  • MetaSuperfoods14%
  • Vitamatic4%
  • OSAVI4%
  • Open — no brand owns it (3 brands, 8%)

Demand

P5p search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top P5p search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • p5p28K/yr
  • p5p vitamin b69K/yr
  • b6 p5p4K/yr
  • vitamin b6 p5p5K/yr
  • p5p supplement3K/yr

Reviews and returns

What reviews say buyers love and hate about P5p

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pain Relief-Overall17%−0.09

These made be feel ill

Made me sickly

Dosage15%−0.07

they claim it is 100mg dose

NOT 100mg

Be aware that B6 is NOT good as an overdose

Ease Of Use13%−0.06

Your body cannot clear it out easily

Bottle won't open, impossible cap

Stress/Anxiety8%−0.04

Caused me anxiety

Ingredients-Overall8%−0.04

not listed as a ingredient

Love

Quality-Overall30%+1.86

Good quality easy to take

Excellent product

Great quality

Value For Money17%+0.95

Value for money

Good price

As always great value for money

Hormonal Balance9%+0.53

Great supplement if you wanna balance your prolactin

Helps reduce prolactin levels

Great product help reduce my prolactin level

Vitamin5%+0.26

Top-quality supplement as expected from Pure Encapsulations

Great supplement if you wanna balance your prolactin

Best form of vitamin B6 for absorption in my opinion

Efficiency4%+0.20

These are much more effective

Works great

FAQ

Common P5p questions

Answered from the same tracked data.