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Oyo Hair Removal

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Oyo Hair Removal is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£291K/yr161K searches / yr
90-day growth
+61.5%search demand this quarter
Competition
93%top-5 click share · 2 brands · 27 sellers

Flapen Score

Oyo Hair Removal against its category

The dotted line is the Health & Personal Care average. Past it, Oyo Hair Removal is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oyo Hair Removal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oyo Hair Removal 161K times last year and spent an estimated £291K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £291K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+61.5%
Conversion, latest week
14.6%
Market size, estimated
£291Ka year
Peak month
July2.5× the quietest month
Top search term
woowoo hair removal cream42K searches a year

02 · Price

A sale here is worth £12.34.

Listings sell for £12.34 on average, from £4.52 to £20.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,000 to 2,500 of them. At £12.34 that is £25K to £31K a year per listing.

Average price
£12.34under the $15 to $100 sweet spot
Price range
£4.52–£20.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,000–2,500
Revenue per listing a year
£25K–£31K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #14 within Sex & Sensuality. It carries 1,315 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.0%
Average rank
#14in Sex & Sensuality
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,315per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Oyo Hair Removal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£58K£116K£175K£233K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • woowoo92%
  • Veet8%

Demand

Oyo Hair Removal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 2.5×

Search terms

Top Oyo Hair Removal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woowoo hair removal cream42K/yr
  • woo woo intimate hair removal cream34K/yr
  • woo woo15K/yr
  • woowoo13K/yr
  • veet bikini8K/yr
  • woo woo hair removal cream10K/yr
  • oyo hair removal7K/yr
  • nair bikini hair removal cream9K/yr
  • veet expert hair removal cream6K/yr
  • woohoo hair removal cream4K/yr

Reviews and returns

What reviews say buyers love and hate about Oyo Hair Removal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies21%−0.17

Triggered apparently by allergic reaction

cause a little irritation

Caused skin reaction

Functionality-Overall21%−0.26

Did not work

It did not work well, however

Rubbish doesnt work

Smell13%+0.13

All these type of creams dont smell great

awful smell

smells like eggs

Damage/Burn Hair8%−0.11

Dove in and used on my woo woo, it burns down there and back there

when I tried to leave the cream on for longer it started to burn

Terrible, didnt remove any hair and just smelt awful

Sensitivity-Overall5%−0.03

it burnt me

Burns like HELL

Do not use is you have sensitive skin

Love

Quality-Overall13%+1.04

Fabulous Product

Highly rated

Brilliant product

Efficiency11%+0.75

Effective

Works well

It works

Allergies10%−0.17

With zero skin irritation

didnt irritate my skin when used as directed

Regrowth not itchy

Value For Money8%+0.36

Best value for money

Good price

Nice product and good price

Advertised Vs Actual Product6%

It did the job

Does what it says on the tin

Gets the job done

Return

0.1% Return rate 24% Fixable by listing

Functionality-Overall41%█▃▅▄▁▃

Did not work

It did not work well, however

Rubbish doesnt work

Advertised Vs Actual Product15%▁▆▁▅▁█
Damage/Burn Hair10%▁▂▁▃█▁

Dove in and used on my woo woo, it burns down there and back there

when I tried to leave the cream on for longer it started to burn

Terrible, didnt remove any hair and just smelt awful

Value For Money9%▁▁█▁▁▄

its totally not worth it

Don't waste your money

Biggest waste of money I have ever spent

Size-Overall9%▁█▅▆▁▁

FAQ

Common Oyo Hair Removal questions

Answered from the same tracked data.