Is oxygen profitable to sell on Amazon United Kingdom?

The niche generates £200K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (49/100).

How competitive is the oxygen niche?

6 brands and 6 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in oxygen?

Top complaints mined from reviews: Breathability, Durability, Functionality-Overall. The return rate is 0.9%.

When does demand for oxygen peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the oxygen niche?

Listings span £6.82–£42.81; the average listing price is £21.61 (sweet spot $15–$100). The average incumbent carries 1,424 reviews — the moat a new listing must climb.

oxygen

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£21.61

avg listing price — sweet spot $15–$100

Price range

Great£6.82–£42.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,424.13

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£200K

£200K/yr · 219K searches

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, oxygen is a £200K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

oxygen market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £173K–£216K; units × avg price
Conversion rate: 4.2%
Avg BSR: #17
Page quality: 0%
Prime: 69%
Sponsored: 94%
Out of stock: 4.0%
Avg brand age: 44 months
Avg seller age: 199 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

ClearO254%
EVOLVE18%
ROKiT Oxygen15%
O2GO8%
The Oxygen Store4%
MUROCEA2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top oxygen search terms

oxygen82K/yr +0.7%4.1% conv.
oxygen cylinder84K/yr -15.2%4.7% conv.
oxygen tank9K/yr +30.7%1.9% conv.
oxygen can7K/yr +29.6%4.1% conv.
portable oxygen7K/yr -38.2%2.0% conv.
oxygen canister4K/yr +16.3%3.6% conv.
oxygen tank and mask5K/yr +5.4%2.4% conv.
medical oxygen cylinders4K/yr -26.3%3.7% conv.
oxygen for medical use at home3K/yr +113.6%2.8% conv.
oxygen therapy5K/yr -7.4%2.1% conv.

All search terms

Top oxygen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ClearO2 15L Oxygen Can with Mask and Tube | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain (Full Kit 15 l (Pack of 1))

ClearO2£18.233.8★3,862 rev

ClearO2 15L Oxygen Can with Inhaler Cap | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain

ClearO2£16.644.0★2,025 rev

EVOLVE£25.784.0★232 rev

ROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities

ROKiT Oxygen£8.433.7★117 rev

O2GO Portable Oxygen Canister with Integral Mask 99.5% Pure Breathing Oxygen Two 18-Litre Doses Total 36 litres Pack of 2 Lightweight Aluminium Made in the UK

O2GO£21.923.7★105 rev

Newest

by launch date

ROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities

ROKiT Oxygen£8.43117 rev

8mo ago

ROKiT Oxygen 6L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities

ROKiT Oxygen£6.82117 rev

8mo ago

MUROCEA Oxygen Tank Backpack - Portable Cylinder Holder Bag Fits A B C D M2 ML6 M7 O2 Tank Carrier Pouch Accessories 600D Oxford (21Lx9W)

MUROCEA£28.0958 rev

1y ago

The Oxygen Store Hi Boost Portable Oxygen Cans Pure Breathing Oxygen with Mask Tube Made in the UK 3 Pack 10L Cans Total 30L Capacity 0.5 Kilograms

The Oxygen Store£24.3369 rev

1y ago

O2GO Oxygen Can 18L with Mask Plus Tube 99.5% Pure Oxygen in Lightweight Portable Canister for Breathing 5-7 Minutes Flow Duration White Can 1 Can 1 Mask

O2GO£16.23117 rev

2y ago

What buyers say about oxygen

What buyers praise and complain about, mined from review topics.

What buyers love

Breathability14%

“I found it most efficient to release the oxygen as I breathed in”

Ease Of Use13%

“Easy to use”

Value For Money12%

“Well worth it”

Quality-Overall12%

“the build quality feels solid”

Weight Light6%

“This portable oxygen can is lightweight”

Portability5%

“compact and easy to carry”

Storage Capacity3%

“The container is heavy duty so its easy to store in any cool dry place”

Advertised Vs Actual Product3%

“Received as described”

Stress/Anxiety2%

“fatigue very useful”

Strength2%

“nothing is flimsy”

What buyers complain about

Breathability15%

“Far too many holes in it so the oxygen just goes through them unless you cover them with your hands when breathing the oxygen in”

Durability9%

“These Cans didn't last a week Something WRONG there”

Functionality-Overall8%

“can't use either cans”

Quality-Overall8%

“Expensive Rubbish”

Value For Money8%

“Not worth the money”

Compression5%

“compressed air in this canister”

Natural Resource Wastage3%

“Absolute waste of money - no noticeable benefit at all”

Energy Level3%

“in my experience it doesn't give you a boost”

Design-Overall3%

“very bad design”

Ease Of Use2%

“Hard to use”

Top return reasons

Functionality-Overall52%

Certifications7%

Advertised Vs Actual Product5%

Size-Overall5%

Breathability5%

Leak-Proof4%

Joint Pain3%

Quality-Overall3%

Durability2%

Touch/Button Controls2%

Common questions

Is oxygen profitable to sell on Amazon United Kingdom?: The niche generates £200K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (49/100).
How competitive is the oxygen niche?: 6 brands and 6 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in oxygen?: Top complaints mined from reviews: Breathability, Durability, Functionality-Overall. The return rate is 0.9%.
When does demand for oxygen peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the oxygen niche?: Listings span £6.82–£42.81; the average listing price is £21.61 (sweet spot $15–$100). The average incumbent carries 1,424 reviews — the moat a new listing must climb.