- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £200K/yr219K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 68%top-5 click share · 6 brands · 6 sellers
Flapen Score
Oxygen against its category
The dotted line is the Health & Personal Care average. Past it, Oxygen is stronger. Inside it, weaker.
Market
The Oxygen market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oxygen 219K times last year and spent an estimated £200K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £200Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- oxygen82K searches a year
02 · Price
A sale here is worth £21.61.
Listings sell for £21.61 on average, from £6.82 to £42.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £21.61 that is £5K to £11K a year per listing.
- Average price
- £21.61inside the $15 to $100 sweet spot
- Price range
- £6.82–£42.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£11K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #17 within Alternative Medicine. It carries 1,424 reviews at 3.84 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 69%
- Out of stock, average day
- 4.0%
- Average rank
- #17in Alternative Medicine
- Average rating
- 3.84 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,424per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Oxygen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ClearO2 15L Oxygen Can with Mask and Tube | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain (Full Kit 15 l (Pack of 1))
- Price
- £18.23
- Rating
- 3.8/5
- Reviews
- 3,862
- Age
- 7y ago

ClearO2 15L Oxygen Can with Inhaler Cap | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain
- Price
- £16.64
- Rating
- 4.0/5
- Reviews
- 2,025
- Age
- 7y ago

EVOLVE 35-Litre Pure Oxygen Canister with Mask and Tube | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities | Designed by Firefighters | Made in Britain | Pack of 1
- Price
- £25.78
- Rating
- 4.0/5
- Reviews
- 232
- Age
- 2y ago

ROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities
- Price
- £8.43
- Rating
- 3.7/5
- Reviews
- 117
- Age
- 8mo ago

O2GO Portable Oxygen Canister with Integral Mask 99.5% Pure Breathing Oxygen Two 18-Litre Doses Total 36 litres Pack of 2 Lightweight Aluminium Made in the UK
- Price
- £21.92
- Rating
- 3.7/5
- Reviews
- 105
- Age
- 2y ago
Trending
90-day click momentum
ClearO2 10L Oxygen Can | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain (Replacement Can 10 l (Pack of 3))
- Price
- £24.93
- Rating
- 3.8/5
- Reviews
- 3,862
- Age
- 3y ago

ROKiT Oxygen 6L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities
- Price
- £6.82
- Rating
- 3.7/5
- Reviews
- 117
- Age
- 8mo ago

MUROCEA Oxygen Tank Backpack - Portable Cylinder Holder Bag Fits A B C D M2 ML6 M7 O2 Tank Carrier Pouch Accessories 600D Oxford (21Lx9W)
- Price
- £28.09
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 1y ago

ROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities
- Price
- £8.43
- Rating
- 3.7/5
- Reviews
- 117
- Age
- 8mo ago

EVOLVE 22-Litre Pure Oxygen Canister with Breathing Cup | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities | Designed by Firefighters | Made in Britain | Pack of 2
- Price
- £30.36
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 2y ago
Newest
by launch date
ROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities
- Price
- £8.43
- Rating
- 3.7/5
- Reviews
- 117
- Age
- 8mo ago

ROKiT Oxygen 6L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities
- Price
- £6.82
- Rating
- 3.7/5
- Reviews
- 117
- Age
- 8mo ago

MUROCEA Oxygen Tank Backpack - Portable Cylinder Holder Bag Fits A B C D M2 ML6 M7 O2 Tank Carrier Pouch Accessories 600D Oxford (21Lx9W)
- Price
- £28.09
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 1y ago

The Oxygen Store Hi Boost Portable Oxygen Cans Pure Breathing Oxygen with Mask Tube Made in the UK 3 Pack 10L Cans Total 30L Capacity 0.5 Kilograms
- Price
- £24.33
- Rating
- 3.7/5
- Reviews
- 69
- Age
- 1y ago

O2GO Oxygen Can 18L with Mask Plus Tube 99.5% Pure Oxygen in Lightweight Portable Canister for Breathing 5-7 Minutes Flow Duration White Can 1 Can 1 Mask
- Price
- £16.23
- Rating
- 3.5/5
- Reviews
- 117
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
6
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- ClearO254%
- EVOLVE18%
- ROKiT Oxygen15%
- O2GO8%
- The Oxygen Store4%
- MUROCEA2%
Demand
Oxygen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Oxygen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oxygen82K/yr
- oxygen cylinder84K/yr
- oxygen tank9K/yr
- oxygen can7K/yr
- portable oxygen7K/yr
- oxygen canister4K/yr
- oxygen tank and mask5K/yr
- medical oxygen cylinders4K/yr
- oxygen for medical use at home3K/yr
- oxygen therapy5K/yr
Reviews and returns
What reviews say buyers love and hate about Oxygen
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Far too many holes in it so the oxygen just goes through them unless you cover them with your hands when breathing the oxygen in
When breathing gets difficult
when you inhale doesn't really feel like you inhaling oxygen
These Cans didn't last a week Something WRONG there
But the press cap on top broke after a couple of uses
it does not last long
can't use either cans
Simply doesnt work
Unusable
Expensive Rubbish
Extremely Poor Quality
Rubbish
Not worth the money
Very expensive
Absolute waste of money
Love
I found it most efficient to release the oxygen as I breathed in
A breath of fresh air
Excellent for a condition related to breathing
Easy to use
easy to carry
This is easy to do
Well worth it
Value for money
Good price
the build quality feels solid
Reliable quality
Excellent product
This portable oxygen can is lightweight
The can is lightweight
The canister is lightweight
Return
0.9% Return rate 11% Fixable by listing
can't use either cans
Simply doesnt work
Unusable
Far too many holes in it so the oxygen just goes through them unless you cover them with your hands when breathing the oxygen in
When breathing gets difficult
when you inhale doesn't really feel like you inhaling oxygen
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oxygen questions
Answered from the same tracked data.









