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Oxygen

Fail

The top 5 brands take 98% of clicks, so Oxygen is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£200K/yr219K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
68%top-5 click share · 6 brands · 6 sellers

Flapen Score

Oxygen against its category

The dotted line is the Health & Personal Care average. Past it, Oxygen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oxygen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oxygen 219K times last year and spent an estimated £200K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £200K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
4.2%
Market size, estimated
£200Ka year
Peak month
January1.5× the quietest month
Top search term
oxygen82K searches a year

02 · Price

A sale here is worth £21.61.

Listings sell for £21.61 on average, from £6.82 to £42.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £21.61 that is £5K to £11K a year per listing.

Average price
£21.61inside the $15 to $100 sweet spot
Price range
£6.82–£42.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£11K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #17 within Alternative Medicine. It carries 1,424 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
69%
Out of stock, average day
4.0%
Average rank
#17in Alternative Medicine
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,424per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Oxygen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£60K£80K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

6

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • ClearO254%
  • EVOLVE18%
  • ROKiT Oxygen15%
  • O2GO8%
  • The Oxygen Store4%
  • MUROCEA2%

Demand

Oxygen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Oxygen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oxygen82K/yr
  • oxygen cylinder84K/yr
  • oxygen tank9K/yr
  • oxygen can7K/yr
  • portable oxygen7K/yr
  • oxygen canister4K/yr
  • oxygen tank and mask5K/yr
  • medical oxygen cylinders4K/yr
  • oxygen for medical use at home3K/yr
  • oxygen therapy5K/yr

Reviews and returns

What reviews say buyers love and hate about Oxygen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Breathability15%

Far too many holes in it so the oxygen just goes through them unless you cover them with your hands when breathing the oxygen in

When breathing gets difficult

when you inhale doesn't really feel like you inhaling oxygen

Durability9%−0.22

These Cans didn't last a week Something WRONG there

But the press cap on top broke after a couple of uses

it does not last long

Functionality-Overall8%−0.19

can't use either cans

Simply doesnt work

Unusable

Quality-Overall8%+0.19

Expensive Rubbish

Extremely Poor Quality

Rubbish

Value For Money8%+0.61

Not worth the money

Very expensive

Absolute waste of money

Love

Breathability14%

I found it most efficient to release the oxygen as I breathed in

A breath of fresh air

Excellent for a condition related to breathing

Ease Of Use13%+0.99

Easy to use

easy to carry

This is easy to do

Value For Money12%+0.61

Well worth it

Value for money

Good price

Quality-Overall12%+0.19

the build quality feels solid

Reliable quality

Excellent product

Weight Light6%

This portable oxygen can is lightweight

The can is lightweight

The canister is lightweight

Return

0.9% Return rate 11% Fixable by listing

Functionality-Overall52%▆▃█▆▆▆

can't use either cans

Simply doesnt work

Unusable

Certifications7%▃▃▁█▃▁
Advertised Vs Actual Product5%▁▇▅▆▁█
Size-Overall5%▁▁▁▆█▃
Breathability5%███▇▁▃

Far too many holes in it so the oxygen just goes through them unless you cover them with your hands when breathing the oxygen in

When breathing gets difficult

when you inhale doesn't really feel like you inhaling oxygen

FAQ

Common Oxygen questions

Answered from the same tracked data.