Oxygen
brand-locked demand (top 5 brands take 98% of clicks) — Oxygen doesn't clear our bar today.
Flapen Score
Is Oxygen profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oxygen is a £200K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Oxygen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.0% over the last 90 days and 4.2% of searches end in a purchase.
£200K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 16 products
Top Oxygen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ClearO2 15L Oxygen Can with Mask and Tube | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain (Full Kit 15 l (Pack of 1))
- Price
- £18.23
- Rating
- 3.8/5
- Reviews
- 3,862
- Age
- 7y ago
ClearO2 15L Oxygen Can with Inhaler Cap | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain
- Price
- £16.64
- Rating
- 4.0/5
- Reviews
- 2,025
- Age
- 7y ago
EVOLVE 35-Litre Pure Oxygen Canister with Mask and Tube | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities | Designed by Firefighters | Made in Britain | Pack of 1
- Price
- £25.78
- Rating
- 4.0/5
- Reviews
- 232
- Age
- 2y ago
ROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities
- Price
- £8.43
- Rating
- 3.7/5
- Reviews
- 117
- Age
- 8mo ago
O2GO Portable Oxygen Canister with Integral Mask 99.5% Pure Breathing Oxygen Two 18-Litre Doses Total 36 litres Pack of 2 Lightweight Aluminium Made in the UK
- Price
- £21.92
- Rating
- 3.7/5
- Reviews
- 105
- Age
- 2y ago
Trending
90-day click momentum
ClearO2 10L Oxygen Can | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain (Replacement Can 10 l (Pack of 3))
- Price
- £24.93
- Rating
- 3.8/5
- Reviews
- 3,862
- Age
- 3y ago
ROKiT Oxygen 6L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities
- Price
- £6.82
- Rating
- 3.7/5
- Reviews
- 117
- Age
- 8mo ago
MUROCEA Oxygen Tank Backpack - Portable Cylinder Holder Bag Fits A B C D M2 ML6 M7 O2 Tank Carrier Pouch Accessories 600D Oxford (21Lx9W)
- Price
- £28.09
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 1y ago
ROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities
- Price
- £8.43
- Rating
- 3.7/5
- Reviews
- 117
- Age
- 8mo ago
EVOLVE 22-Litre Pure Oxygen Canister with Breathing Cup | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities | Designed by Firefighters | Made in Britain | Pack of 2
- Price
- £30.36
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 2y ago
Newest
by launch dateROKiT Oxygen 10.4L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities
- Price
- £8.43
- Rating
- 3.7/5
- Reviews
- 117
- Age
- 8mo ago
ROKiT Oxygen 6L | Portable Oxygen Can | Ideal for Home Use and Outdoor Activities
- Price
- £6.82
- Rating
- 3.7/5
- Reviews
- 117
- Age
- 8mo ago
MUROCEA Oxygen Tank Backpack - Portable Cylinder Holder Bag Fits A B C D M2 ML6 M7 O2 Tank Carrier Pouch Accessories 600D Oxford (21Lx9W)
- Price
- £28.09
- Rating
- 4.1/5
- Reviews
- 58
- Age
- 1y ago
The Oxygen Store Hi Boost Portable Oxygen Cans Pure Breathing Oxygen with Mask Tube Made in the UK 3 Pack 10L Cans Total 30L Capacity 0.5 Kilograms
- Price
- £24.33
- Rating
- 3.7/5
- Reviews
- 69
- Age
- 1y ago
O2GO Oxygen Can 18L with Mask Plus Tube 99.5% Pure Oxygen in Lightweight Portable Canister for Breathing 5-7 Minutes Flow Duration White Can 1 Can 1 Mask
- Price
- £16.23
- Rating
- 3.5/5
- Reviews
- 117
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 flat
Sellers
6
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- ClearO254%
- EVOLVE18%
- ROKiT Oxygen15%
- O2GO8%
- The Oxygen Store4%
- MUROCEA2%
Oxygen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.5×
Top Oxygen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- oxygen82K/yr
- oxygen cylinder84K/yr
- oxygen tank9K/yr
- oxygen can7K/yr
- portable oxygen7K/yr
- oxygen canister4K/yr
- oxygen tank and mask5K/yr
- medical oxygen cylinders4K/yr
- oxygen for medical use at home3K/yr
- oxygen therapy5K/yr
What reviews say buyers love and hate about Oxygen
What buyers mention most, as a share of all reviews.
What buyers love
71% of reviews“I found it most efficient to release the oxygen as I breathed in”
“Easy to use”
“Well worth it”
“the build quality feels solid”
“This portable oxygen can is lightweight”
What buyers complain about
64% of reviews“Far too many holes in it so the oxygen just goes through them unless you cover them with your hands when breathing the oxygen in”
“These Cans didn't last a week Something WRONG there”
“can't use either cans”
“Expensive Rubbish”
“Not worth the money”
Oxygen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
11%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oxygen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
