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Oxyfit

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -14.5% this quarter, so Oxyfit is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 48
Market size
£76K/yr126K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
64%top-5 click share · 17 brands · 24 sellers

Flapen Score

Oxyfit against its category

The dotted line is the Health & Personal Care average. Past it, Oxyfit is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oxyfit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oxyfit 126K times last year and spent an estimated £76K. The top 5 brands take 64% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
6.3%
Market size, estimated
£76Ka year
Peak month
September1.7× the quietest month
Top search term
lung trainer52K searches a year

02 · Price

A sale here is worth £9.60.

Listings sell for £9.60 on average, from £3.66 to £29.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.60 that is £2K to £5K a year per listing.

Average price
£9.60under the $15 to $100 sweet spot
Price range
£3.66–£29.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #499 within Medical Supplies & Equipment. It carries 432 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
8.7%
Average rank
#499in Medical Supplies & Equipment
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
432per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Oxyfit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

30%

  • Berchyl25%
  • Amusingtao17%
  • blue rose10%
  • MILL .STEPS7%
  • Murlancra6%
  • EETU6%

Demand

Oxyfit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Oxyfit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lung trainer52K/yr
  • breathing trainer30K/yr
  • lung exerciser11K/yr
  • breathing10K/yr
  • breath trainer7K/yr
  • breathing exercise device5K/yr
  • stamina breathing trainer3K/yr
  • breathing device3K/yr
  • lung exerciser and mucus remover3K/yr
  • the fluxter- reflux trainer2K/yr

Reviews and returns

What reviews say buyers love and hate about Oxyfit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Breathability19%+2.03

On the exhale side the last two or three most restrictive dont differ in that exhhalation of pne full breath because aperture for passing air out is so tiny it actually takes anywhere around half a minute to exhale all air through

Not for breathing exercise

I had trouble with shallow breathing not feeling enough air in my lungs

Functionality-Overall10%−0.18

doesnt work OR didnt work for me

Not effective

Don't think that this works

Quality-Overall9%

Bad quality control

Cheap quality

Disappointed in the build up quality

Noise Level5%−0.09

Lot of noise

Noise

Design-Overall5%−0.09

Constructed badly and has to be held upside down for the balls to move

Love

Breathability27%+2.03

Improved my breath very well

Helps your breathing

Really helps my breathing

Ease Of Use15%+0.45

Simple to use

Was useful for bringing up phlegm

Very good when you get the hang of using it

Quality-Overall14%

Useful tool for lung exercise, quality and value good

It's what I ordered well made

Good quality

Efficiency6%+0.16

Works well

it seems to work

Cough Relief6%+0.56

Helps to clean my lungs

Easy to use little gadget that will give your lungs a workout

Good for Lung physio, works well

Return

0.9% Return rate 12% Fixable by listing

Functionality-Overall42%▅█▇█▇█

doesnt work OR didnt work for me

Not effective

Don't think that this works

Advertised Vs Actual Product10%▄█▇▃▂▃
Quality-Overall9%█▇▁▇▄█

Bad quality control

Cheap quality

Disappointed in the build up quality

Breathability7%▃▂▃▇█▁

On the exhale side the last two or three most restrictive dont differ in that exhhalation of pne full breath because aperture for passing air out is so tiny it actually takes anywhere around half a minute to exhale all air through

Not for breathing exercise

I had trouble with shallow breathing not feeling enough air in my lungs

Product Condition4%█▁▁▇▇█

FAQ

Common Oxyfit questions

Answered from the same tracked data.