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Oxyfit

Oxyfit shows low returns (0.9%), but soft demand (-14.5% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 19Growth 18Conversion 69Competition 35Returns 96Price range 56Avg price 30Brand share 68Review moat 78Quality gap 88
This niche Category average

Is Oxyfit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oxyfit is a £76K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.

Oxyfit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.5% over the last 90 days and 6.3% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr8K
Search volume / yr-14.5%126K
Conversion rate6.3%
Avg price£9.60

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers17 · 24
Top-5 product click share64%
Open market36%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)3· 1 succeeded
Avg rating4.1★
Avg reviews432

Top Oxyfit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

24

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

30%

  • Berchyl25%
  • Amusingtao17%
  • blue rose10%
  • MILL .STEPS7%
  • Murlancra6%
  • EETU6%

Oxyfit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR6.3%Products19Brands17Top 5 Brands64%OOS Rate8.7%Rating4.1★Reviews432Avg BSR#499
5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Oxyfit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lung trainer52K/yr
  • breathing trainer30K/yr
  • lung exerciser11K/yr
  • breathing10K/yr
  • breath trainer7K/yr
  • breathing exercise device5K/yr
  • stamina breathing trainer3K/yr
  • breathing device3K/yr
  • lung exerciser and mucus remover3K/yr
  • the fluxter- reflux trainer2K/yr

What reviews say buyers love and hate about Oxyfit

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Breathability27%

Improved my breath very well

Ease Of Use15%

Simple to use

Quality-Overall14%

Useful tool for lung exercise, quality and value good

Efficiency6%

Works well

Cough Relief6%

Helps to clean my lungs

What buyers complain about

68% of reviews
Breathability19%

On the exhale side the last two or three most restrictive dont differ in that exhhalation of pne full breath because aperture for passing air out is so tiny it actually takes anywhere around half a minute to exhale all air through

Functionality-Overall10%

doesnt work OR didnt work for me

Quality-Overall9%

Bad quality control

Noise Level5%

Lot of noise

Design-Overall5%

Constructed badly and has to be held upside down for the balls to move

Oxyfit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
42%
2Advertised Vs Actual Product
10%
3Quality-Overall
9%
4Breathability
7%
5Product Condition
4%

Common Oxyfit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oxyfit 51/100 on Amazon United Kingdom — Worth a look. The niche generates £76K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -14.5% over the last 90 days.
Search demand for Oxyfit on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.