Is oxyfit profitable to sell on Amazon United Kingdom?

The niche generates £76K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the oxyfit niche?

17 brands and 24 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in oxyfit?

Top complaints mined from reviews: Breathability, Functionality-Overall, Quality-Overall. The return rate is 0.9%.

When does demand for oxyfit peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the oxyfit niche?

Listings span £3.66–£29.65; the average listing price is £9.60 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.

oxyfit

Worth a look

Shows low returns (0.9%), but soft demand (-14.5% this quarter) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great432.42

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good£3.66–£29.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.60

avg listing price — sweet spot $15–$100

Market size

Bad£76K

£76K/yr · 126K searches

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, oxyfit is a £76K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

oxyfit market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £58K–£77K; units × avg price
Conversion rate: 6.3%
Avg BSR: #499
Page quality: 0%
Prime: 95%
Sponsored: 84%
Out of stock: 8.7%
Avg brand age: 28 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

30%

Berchyl25%
Amusingtao17%
blue rose10%
MILL .STEPS7%
Murlancra6%
EETU6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top oxyfit search terms

lung trainer52K/yr -17.4%6.0% conv.
breathing trainer30K/yr +3.0%3.9% conv.
lung exerciser11K/yr -28.5%3.7% conv.
breathing10K/yr -15.0%0.8% conv.
breath trainer7K/yr -8.5%4.8% conv.
breathing exercise device5K/yr +4.8%3.4% conv.
stamina breathing trainer3K/yr +17.7%4.5% conv.
breathing device3K/yr +2.8%0.3% conv.
lung exerciser and mucus remover3K/yr -18.1%6.7% conv.
the fluxter- reflux trainer2K/yr -79.5%3.2% conv.

All search terms

Top oxyfit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lung Trainer Pro Resistance Breathing Exerciser Adjustable Respiratory Training Device for Athletes & Fitness Portable & Easy to Clean with Neck Strap & Carry Pouch - Carbon Black

Berchyl£13.024.4★110 rev

Amusingtao Breathing Trainer Portable Lung Exerciser and Lung Trainer Adjustable Resistance Handheld Trainer for Oral and Muscular Exercise Improve Lung Capacity

Amusingtao£5.714.6★11 rev

Blue Rose Lung Trainer with Adjustable Resistance Breathing Exerciser & Lung Cleanse Device for Enhanced Lung Capacity Fitness & Respiratory Health Includes Free eBook (Black)

blue rose£11.743.9★234 rev

MillSTEPS Breathing Exercise Device for Lungs Lung Expansion & Mu-cus Relief Device (Blue)

MILL .STEPS£10.714.3★269 rev

Respi-Ex Deep Breathing Lung Exerciser 3 Ball Incentive Spirometer Washable and Hygienic Breath Measurement System Package with Hygienic Seal

EETU£9.254.3★527 rev

Newest

by launch date

Kecartu Breathing Trainer Boost Breathing Exerciser Portable Respiratory Muscle Trainer Lung Exercise Device with Soft Silicone for Fitness Training | Adjustable Resistance | Easy to Clean Black

Kecartu£8.681 rev

6mo ago

Lung Trainer Breathing Trainer Resistance Breathing Exerciser Breath Trainer for Daily Fitness Training Easy to Clean (Black)

LeeQunQ£3.661 rev

9mo ago

Lung Exerciser and Mucus Clearing Device Breathing Mucus Clearing Relief Remover (Green)

Murlancra£10.15165 rev

10mo ago

Lotnery Breathing Trainer - Adjustable Resistance Lung Exerciser for Enhanced Lung Capacity Handheld Device to Strengthen Respiratory Muscles and Boost Stamina Ideal for Athletes Fitness Enthusiast

Lotnery£4.612 rev

1y ago

Lung Trainer Pro Resistance Breathing Exerciser Adjustable Respiratory Training Device for Athletes & Fitness Portable & Easy to Clean with Neck Strap & Carry Pouch - Carbon Black

Berchyl£13.02110 rev

1y ago

What buyers say about oxyfit

What buyers praise and complain about, mined from review topics.

What buyers love

Breathability27%

“Improved my breath very well”

Ease Of Use15%

“Simple to use”

Quality-Overall14%

“Useful tool for lung exercise, quality and value good”

Efficiency6%

“Works well”

Cough Relief6%

“Helps to clean my lungs”

Value For Money6%

“Good value for money”

Advertised Vs Actual Product5%

“Just as described”

Grip2%

“Good easy to grip”

Oral Hygiene2%

“I am an Asthmatic person who appreciates an appliance that actually works when needed”

Size-Overall2%

“Great size”

What buyers complain about

Breathability19%

“On the exhale side the last two or three most restrictive dont differ in that exhhalation of pne full breath because aperture for passing air out is so tiny it actually takes anywhere around half a minute to exhale all air through”

Functionality-Overall10%

“doesnt work OR didnt work for me”

Quality-Overall9%

“Bad quality control”

Noise Level5%

“Lot of noise”

Design-Overall5%

“Constructed badly and has to be held upside down for the balls to move”

Instructions/User Manual/Troubleshooting5%

“Rubbish without a manual”

Strength5%

“Not very good quite flimsy”

Size-Overall4%

“Slightly too big”

Ease Of Use3%

“hard to use”

Natural Resource Wastage3%

“Money wasted”

Top return reasons

Functionality-Overall42%

Advertised Vs Actual Product10%

Quality-Overall9%

Breathability7%

Product Condition4%

Cough Relief3%

Adjustability/Rotatability/Reclining3%