ovulation tests
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Market size
Incredible£3.1M£3.1M/yr · 1.2M searches
Avg price
Great£16.64avg listing price — sweet spot $15–$100
Price range
Good£3.23–£39.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,271avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ovulation tests is a £3.1M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ovulation tests market data
- Units sold / yr
- 150K–200K
- avg 8,000–10,000/product
- Revenue / yr
- £2.5M–£3.3M
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.1%
- Avg brand age
- 49 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Easy@Home41%
- Clearblue31%
- One Step21%
- Wondfo5%
- MOMMED2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top ovulation tests search terms
- ovulation test strips529K/yr
- ovulation tests193K/yr
- ovulation test63K/yr
- clear blue ovulation test kit61K/yr
- clearblue ovulation test54K/yr
- ovulation strips30K/yr
- ovulation test kit23K/yr
- premom ovulation test strips24K/yr
- ovulation21K/yr
- fertility test27K/yr
Top ovulation tests products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Easy@Home 25 Ovulation Test Strips Ovulation Predictor Kit Powered by Premom Ovulation Predictor iOS and Android App 25 LH Strips
Easy@Home£8.094.4★23,633 rev
30 x One Step Ovulation Strips 20miu/ml Test Kit Sensitive Fertility Predictor Testing Sticks (Wide Width)
One Step£5.074.2★6,284 rev
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
Clearblue£20.984.3★3,181 rev
Easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Ovulation and Pregnancy Test Kit Powered by Premom Ovulation Predictor iOS and Android App
Easy@Home£15.934.3★65,858 rev
Clearblue Digital Ovulation Tests 10
Clearblue£14.824.3★3,964 rev
Newest
by launch date
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
Clearblue£24.3217,108 rev
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 30+1
Clearblue£39.696,877 rev
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
Clearblue£20.983,181 rev
Clearblue Digital Ovulation Tests 30
Clearblue£29.673,964 rev
Clearblue Digital Ovulation Tests & Pregnancy Test Combo 10+1
Clearblue£17.502,175 rev
Trending
90-day click momentumClearblue Digital Ovulation Tests 10
Clearblue£14.824.3★
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
Clearblue£24.324.6★
Easy@Home Ovulation Fertility Test Predictor Kit: 20 LH + 5 HCG Strips Precise Fertility Test for Women Ovulation Monitor - Powered by Premom App
Easy@Home£8.034.3★
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 30+1
Clearblue£39.694.4★
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
Clearblue£20.984.3★
What buyers say about ovulation tests
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“I highly recommend to others on their fertility journey”
“Accurate and easy to use”
“are very happy with the quality”
“Good value”
“Instructions were very clear”
“This product does correctly what it says”
“used alongside BBT monitoring can help you confidently identify when you're ovulating without any of the guess work”
“The colour isn't faint”
“Tested out this kit and it was simple to use and very effective”
What buyers complain about
“Don't work”
“These are expensive”
“Not accurate”
“Poor quality test strips”
“Caused loads of unnecessary stress”
“Waste of money”
“Hard to read”
“the app doesnt match up if the picture lighting is off”
“not that clear compared to other tests”
“Most test are faulty”
Top return reasons
Common questions
- Is ovulation tests profitable to sell on Amazon United Kingdom?
- The niche generates £3.1M/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the ovulation tests niche?
- 5 brands and 42 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ovulation tests?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Accuracy-Overall. The return rate is 0.4%.
- When does demand for ovulation tests peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the ovulation tests niche?
- Listings span £3.23–£39.69; the average listing price is £16.64 (sweet spot $15–$100). The average incumbent carries 8,271 reviews — the moat a new listing must climb.