Ovulation Tests
MaybeReturns run at only 0.4% of orders. But the top 5 brands take 100% of clicks, so Ovulation Tests is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 4857
- Market size
- £3.1M/yr1.2M searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 42 sellers
Flapen Score
Ovulation Tests against its category
The dotted line is the Health & Personal Care average. Past it, Ovulation Tests is stronger. Inside it, weaker.
Market
The Ovulation Tests market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ovulation Tests 1.2M times last year and spent an estimated £3.1M. All 5 brands take every click. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
15.3% of searches ended in a purchase last week.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £3.1Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- ovulation test strips529K searches a year
02 · Price
A sale here is worth £16.64.
Listings sell for £16.64 on average, from £3.23 to £39.69. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £16.64 that is £133K to £166K a year per listing.
- Average price
- £16.64inside the $15 to $100 sweet spot
- Price range
- £3.23–£39.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £133K–£166K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #6 within Medical Supplies & Equipment. It carries 8,271 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #6in Medical Supplies & Equipment
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,271per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Ovulation Tests products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Easy@Home 25 Ovulation Test Strips Ovulation Predictor Kit Powered by Premom Ovulation Predictor iOS and Android App 25 LH Strips
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 23,633
- Age
- 10y ago
30 x One Step Ovulation Strips 20miu/ml Test Kit Sensitive Fertility Predictor Testing Sticks (Wide Width)
- Price
- £5.07
- Rating
- 4.2/5
- Reviews
- 6,284
- Age
- 17y ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £20.98
- Rating
- 4.3/5
- Reviews
- 3,181
- Age
- 2y ago
Easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Ovulation and Pregnancy Test Kit Powered by Premom Ovulation Predictor iOS and Android App
- Price
- £15.93
- Rating
- 4.3/5
- Reviews
- 65,858
- Age
- 12y ago
Clearblue Digital Ovulation Tests 10
- Price
- £14.82
- Rating
- 4.3/5
- Reviews
- 3,964
- Age
- 13y ago
Trending
90-day click momentumClearblue Digital Ovulation Tests 10
- Price
- £14.82
- Rating
- 4.3/5
- Reviews
- 3,964
- Age
- 13y ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £24.32
- Rating
- 4.6/5
- Reviews
- 17,108
- Age
- 7mo ago
Easy@Home Ovulation Fertility Test Predictor Kit: 20 LH + 5 HCG Strips Precise Fertility Test for Women Ovulation Monitor - Powered by Premom App
- Price
- £8.03
- Rating
- 4.3/5
- Reviews
- 1,359
- Age
- 4y ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 30+1
- Price
- £39.69
- Rating
- 4.4/5
- Reviews
- 6,877
- Age
- 1y ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £20.98
- Rating
- 4.3/5
- Reviews
- 3,181
- Age
- 2y ago
Newest
by launch dateClearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £24.32
- Rating
- 4.6/5
- Reviews
- 17,108
- Age
- 7mo ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 30+1
- Price
- £39.69
- Rating
- 4.4/5
- Reviews
- 6,877
- Age
- 1y ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £20.98
- Rating
- 4.3/5
- Reviews
- 3,181
- Age
- 2y ago
Clearblue Digital Ovulation Tests 30
- Price
- £29.67
- Rating
- 4.3/5
- Reviews
- 3,964
- Age
- 2y ago
Clearblue Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £17.50
- Rating
- 4.4/5
- Reviews
- 2,175
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Easy@Home41%
- Clearblue31%
- One Step21%
- Wondfo5%
- MOMMED2%
- Open — no brand owns it (0%)
Demand
Ovulation Tests search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Ovulation Tests search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ovulation test strips529K/yr
- ovulation tests193K/yr
- ovulation test63K/yr
- clear blue ovulation test kit61K/yr
- clearblue ovulation test54K/yr
- ovulation strips30K/yr
- ovulation test kit23K/yr
- premom ovulation test strips24K/yr
- ovulation21K/yr
- fertility test27K/yr
Reviews and returns
What reviews say buyers love and hate about Ovulation Tests
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Don't work
Doesn't give results
never got a clear positive result
These are expensive
Bit pricey
Waste of money
Not accurate
so far been very inaccurate
Faulty tests
Poor quality test strips
Bad quality
Rubbish
Caused loads of unnecessary stress
stressful time of their lives may look to these for guidance - DO NOT
was anxious about the lack of a positive
Love
Easy to use
Easy to use kit
easy to read
I highly recommend to others on their fertility journey
Great for help to get pregnant
Highly recommend for anyone trying to conceive
Accurate and easy to use
Very accurate
Easy to use, accurate testing
are very happy with the quality
high quality kit
A well trusted brand
Good value
Worth the money
Good value for money
Return
0.4% Return rate 4% Fixable by listing
Don't work
Doesn't give results
never got a clear positive result
These are expensive
Bit pricey
Waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ovulation Tests questions
Answered from the same tracked data.