Ovulation Tests
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Ovulation Tests is a Maybe.
- Flapen Score
- 57 / 100Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 4857
- Market size
- £3.1M/yr1.2M searches / yr
- 90-day growth
- -13.6%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 42 sellers
Flapen Score
Ovulation Tests against its category
The dotted line is the Health & Personal Care average. Past it, Ovulation Tests is stronger. Inside it, weaker.
Market
The Ovulation Tests market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ovulation Tests 1.2M times last year and spent an estimated £3.1M. All 5 brands take every click. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.1M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -13.6%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £3.1Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- ovulation test strips529K searches a year
02 · Price
A sale here is worth £16.64.
Listings sell for £16.64 on average, from £3.23 to £39.69. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At £16.64 that is £133K to £166K a year per listing.
- Average price
- £16.64inside the $15 to $100 sweet spot
- Price range
- £3.23–£39.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £133K–£166K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #6 within Medical Supplies & Equipment. It carries 8,271 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #6in Medical Supplies & Equipment
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,271per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Ovulation Tests products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Easy@Home 25 Ovulation Test Strips Ovulation Predictor Kit Powered by Premom Ovulation Predictor iOS and Android App 25 LH Strips
- Price
- £8.09
- Rating
- 4.4/5
- Reviews
- 23,633
- Age
- 10y ago
30 x One Step Ovulation Strips 20miu/ml Test Kit Sensitive Fertility Predictor Testing Sticks (Wide Width)
- Price
- £5.07
- Rating
- 4.2/5
- Reviews
- 6,284
- Age
- 17y ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £20.98
- Rating
- 4.3/5
- Reviews
- 3,181
- Age
- 2y ago
Easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Ovulation and Pregnancy Test Kit Powered by Premom Ovulation Predictor iOS and Android App
- Price
- £15.93
- Rating
- 4.3/5
- Reviews
- 65,858
- Age
- 12y ago
Clearblue Digital Ovulation Tests 10
- Price
- £14.82
- Rating
- 4.3/5
- Reviews
- 3,964
- Age
- 13y ago
Trending
estimated 90-day click momentumClearblue Digital Ovulation Tests 10
- Price
- £14.82
- Rating
- 4.3/5
- Reviews
- 3,964
- Age
- 13y ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £24.32
- Rating
- 4.6/5
- Reviews
- 17,108
- Age
- 7mo ago
Easy@Home Ovulation Fertility Test Predictor Kit: 20 LH + 5 HCG Strips Precise Fertility Test for Women Ovulation Monitor - Powered by Premom App
- Price
- £8.03
- Rating
- 4.3/5
- Reviews
- 1,359
- Age
- 4y ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 30+1
- Price
- £39.69
- Rating
- 4.4/5
- Reviews
- 6,877
- Age
- 1y ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £20.98
- Rating
- 4.3/5
- Reviews
- 3,181
- Age
- 2y ago
Newest
by launch dateClearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £24.32
- Rating
- 4.6/5
- Reviews
- 17,108
- Age
- 7mo ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 30+1
- Price
- £39.69
- Rating
- 4.4/5
- Reviews
- 6,877
- Age
- 1y ago
Clearblue Advanced Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £20.98
- Rating
- 4.3/5
- Reviews
- 3,181
- Age
- 2y ago
Clearblue Digital Ovulation Tests 30
- Price
- £29.67
- Rating
- 4.3/5
- Reviews
- 3,964
- Age
- 2y ago
Clearblue Digital Ovulation Tests & Pregnancy Test Combo 10+1
- Price
- £17.50
- Rating
- 4.4/5
- Reviews
- 2,175
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
42
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
0%
- Easy@Home41%
- Clearblue31%
- One Step21%
- Wondfo5%
- MOMMED2%
- Open — no brand owns it (0%)
Demand
Ovulation Tests search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Ovulation Tests search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ovulation test strips529K/yr
- ovulation tests193K/yr
- ovulation test63K/yr
- clear blue ovulation test kit61K/yr
- clearblue ovulation test54K/yr
- ovulation strips30K/yr
- ovulation test kit23K/yr
- premom ovulation test strips24K/yr
- ovulation21K/yr
- fertility test27K/yr
Reviews and returns
What reviews say buyers love and hate about Ovulation Tests
We read the reviews and the return reasons for every product selling here.
“Don't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ovulation Tests questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data