ovulation and pregnancy test strips
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.00avg listing price — sweet spot $15–$100
Price range
Okay£6.06–£20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,603.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad£75K£75K/yr · 47K searches
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ovulation and pregnancy test strips is a £75K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ovulation and pregnancy test strips market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £44K–£55K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Easy@Home76%
- One Step10%
- Premom6%
- femometer5%
- Wondfo3%
Demand
Weekly Amazon search volume, last 21 weeks — -16.9% search growth over the last 90 days.Top ovulation and pregnancy test strips search terms
- premom12K/yr
- ovulation and pregnancy test strips10K/yr
- easy at home10K/yr
- easy@home4K/yr
- pregnancy and ovulation test strip4K/yr
- pregnancy test and ovulation test strips3K/yr
- ovulation test strips and pregnancy test strips combo kit2K/yr
- pre mom2K/yr
Top ovulation and pregnancy test strips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Ovulation and Pregnancy Test Kit Powered by Premom Ovulation Predictor iOS and Android App
Easy@Home£15.934.3★65,858 rev
One Step 40 x Highly Sensitive Ovulation Strip Tests + 10 x Highly Sensitive Pregnancy Test Strips (Tests up to 6 Days Earlier)
One Step£6.063.9★873 rev
Easy@Home 20 Pregnancy Test Strips for Early Detection 10 MIU/mL 5 mm Width
Easy@Home£8.194.1★20,343 rev
Easy@Home 25 Ovulation Test Strips Ovulation Predictor Kit Powered by Premom Ovulation Predictor iOS and Android App 25 LH Strips
Easy@Home£8.094.4★23,633 rev
Easy@Home Ovulation Fertility Test Predictor Kit: 20 LH + 5 HCG Strips Precise Fertility Test for Women Ovulation Monitor - Powered by Premom App
Easy@Home£8.034.3★1,359 rev
Newest
by launch date
femometer Home LH & HCG Test Kit - Know Your Peak Fertility Days Help You Get Pregnant - 40 Ovulation Strips & 10 Pregnancy Test Strips Over 99% Accurate Easy to Use
femometer£9.1364 rev
Wondfo Ovulation Test Strips Pregnancy Test Strips for Trying to Conceive Combo Kit 50 Pack LH and 20 Pack HCG
Wondfo£12.1312 rev
Easy@Home Ovulation Test Strips: Ovulation Strips for Women Powered by Premom Ovulation Tracker App | 50 LH with 50 Urine Cups
Easy@Home£16.324,769 rev
Easy@Home Pregnancy Test Strips for Early Detection: 40 x hCG Pregnancy Test 10 MIU/mL with Premom App Support
Easy@Home£12.4820,343 rev
Premom Early Detection Pregnancy Test: 20 Pregnancy Test Strips 10mIU/ml Sensitive Ultra Early Home Fertility Test Powered by Premom Ovulation Predictor
Premom£7.36868 rev
Trending
90-day click momentumEasy@Home Ovulation Test Strips: Ovulation Strips for Women Powered by Premom Ovulation Tracker App | 50 LH with 50 Urine Cups
Easy@Home£16.324.6★
Wondfo Ovulation Test Strips Pregnancy Test Strips for Trying to Conceive Combo Kit 50 Pack LH and 20 Pack HCG
Wondfo£12.133.2★
Easy@Home 100 x Ovulation Test Strips Fertility Tests Ovulation Predictor Kit Powered by Premom Ovulation Predictor iOS and Android App 100LH Strips
Easy@Home£20.344.6★
Easy@Home Ovulation Fertility Test Predictor Kit: 20 LH + 5 HCG Strips Precise Fertility Test for Women Ovulation Monitor - Powered by Premom App
Easy@Home£8.034.3★
Easy@Home 50 Ovulation Test Strips 5X Pregnancy Rate Found* App Support
Easy@Home£13.934.6★
What buyers say about ovulation and pregnancy test strips
What buyers praise and complain about, mined from review topics.What buyers love
“This kit was super easy to use”
“Worth the money”
“The ovulation strips helped me track my cycle accurately”
“Good accuracy”
“It is good quality and accurate”
“Did as they say would recommend”
“used alongside BBT monitoring can help you confidently identify when you're ovulating without any of the guess work”
“These tests really do work”
“clear results that are easy to read”
“The colour isn't faint”
What buyers complain about
“Not really accurate”
“its another false”
“Some were darker than others”
“Waste of money and time, not worth the stress”
“These test are causing heart ache”
“It is not as sensitive as states”
“Quality is not great - sounds like the battery is dying after just a couple of uses”
“Do not work”
“it doesn't show any lines”
“Quality is not great - sounds like the battery is dying after just a couple of uses”
Top return reasons
Common questions
- Is ovulation and pregnancy test strips profitable to sell on Amazon United Kingdom?
- The niche generates £75K/yr across 14 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the ovulation and pregnancy test strips niche?
- 5 brands and 5 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ovulation and pregnancy test strips?
- Top complaints mined from reviews: Accuracy-Overall, Advertised Vs Actual Product, Color. The return rate is 0.2%.
- What does it cost to enter the ovulation and pregnancy test strips niche?
- Listings span £6.06–£20.34; the average listing price is £11.00 (sweet spot $15–$100). The average incumbent carries 11,604 reviews — the moat a new listing must climb.