Skip to content

Ovasitol

Fail

The top 5 brands take 100% of clicks, so Ovasitol is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£87K/yr48K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
92%top-5 click share · 3 brands · 4 sellers

Flapen Score

Ovasitol against its category

The dotted line is the Health & Personal Care average. Past it, Ovasitol is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ovasitol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ovasitol 48K times last year and spent an estimated £87K. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
7.0%
Market size, estimated
£87Ka year
Peak month
January1.2× the quietest month
Top search term
inofolic alpha15K searches a year

02 · Price

A sale here is worth £25.83.

Listings sell for £25.83 on average, from £16.05 to £31.87. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £25.83 that is £6K to £13K a year per listing.

Average price
£25.83inside the $15 to $100 sweet spot
Price range
£16.05–£31.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #168 within Combination Multivitamins & Minerals. It carries 528 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#168in Combination Multivitamins & Minerals
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
528per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ovasitol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£9K£17K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Inofolic65%
  • MyOva30%
  • HERA VITALITY4%
  • Open — no brand owns it (0%)

Demand

Ovasitol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Ovasitol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inofolic alpha15K/yr
  • ovasitol13K/yr
  • ova5K/yr
  • myova6K/yr
  • inofolic4K/yr
  • my ova5K/yr
  • ovasitol pcos powder34/yr

Reviews and returns

What reviews say buyers love and hate about Ovasitol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.07

Awful taste

Threw the whole box after tasting one sachet

Tastes of nothing

Functionality-Overall13%−0.18

Did not work for me

Value For Money13%−0.18

Expensive for what it is

Size-Overall13%−0.05

Tablets a bit large

Good tablets just large

Advertised Vs Actual Product6%−0.09

Heading misleading

The title is very misleading

Love

Fertility/Conception40%+2.82

it definitely balanced something out where I was able to get pregnant after trying for 2 years

we were recommended these by a fertility practitioner

I managed to get pregnant which was an absolute miracle for us

Efficiency10%+0.57

Recommend by my GP and really effective

Hormonal Balance10%+0.57

Amazing powder/ regulated cycle

Menstrual Issues10%+0.57

after using for 2-3 months my periods stabilised

Acid Regulator/Stomach Ache Relief10%

found it really helped to regulate my cycle

FAQ

Common Ovasitol questions

Answered from the same tracked data.