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Ouija Board

Fail

Shoppers spend only $53K a year here, so Ouija Board is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£53K/yr112K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
80%top-5 click share · 9 brands · 38 sellers

Flapen Score

Ouija Board against its category

The dotted line is the Health & Personal Care average. Past it, Ouija Board is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ouija Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ouija Board 112K times last year and spent an estimated £53K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
3.7%
Market size, estimated
£53Ka year
Peak month
October2.4× the quietest month
Top search term
ouija board99K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £5.26 to £37.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.93 that is £3K to £6K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£5.26–£37.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,394 within Alternative Medicine. It carries 1,633 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#1,394in Alternative Medicine
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,633per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ouija Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

38

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

10%

  • WICCSTAR46%
  • Winning Moves12%
  • Nemesis Now10%
  • Ieron10%
  • Threan7%
  • QGH5%
  • Open — no brand owns it (3 brands, 10%)

Demand

Ouija Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Ouija Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ouija board99K/yr
  • spirit board8K/yr
  • ouija board wooden6K/yr

Reviews and returns

What reviews say buyers love and hate about Ouija Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.57

It's cheap and certainly it shows

Poor quality

Functionality-Overall33%−0.22

Doesnt work

It doesnt work

Size-Overall33%−0.22

Smaller than expected

Love

Quality-Overall50%−0.57

the quality is good

Efficiency50%+4.90

It works

Return

1.4% Return rate 33% Fixable by listing

Quality-Overall30%▃▅▂▁▁█

It's cheap and certainly it shows

Poor quality

Size-Overall28%▃▁▁█▃▁

Smaller than expected

Hard Feel8%▁▆█▁▁▁
Functionality-Overall8%▁▁▁▁█▁

Doesnt work

It doesnt work

Gifting Purpose4%▁▁▁█▁▁

FAQ

Common Ouija Board questions

Answered from the same tracked data.