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Ouija Board

Fail

Shoppers spend an estimated $53K a year here, so Ouija Board is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£53K/yr112K searches / yr
90-day growth
-7.6%search demand this quarter
Competition
80%top-5 click share · 9 brands · 38 sellers

Flapen Score

Ouija Board against its category

The dotted line is the Health & Personal Care average. Past it, Ouija Board is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ouija Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ouija Board 112K times last year and spent an estimated £53K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
3.7%
Market size, estimated
£53Ka year
Peak month
October2.4× the quietest month
Top search term
ouija board99K searches a year

02 · Price

A sale here is worth £12.93.

Listings sell for £12.93 on average, from £5.26 to £37.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £12.93 that is £3K to £6K a year per listing.

Average price
£12.93under the $15 to $100 sweet spot
Price range
£5.26–£37.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,394 within Alternative Medicine. It carries 1,633 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#1,394in Alternative Medicine
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,633per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ouija Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

38

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

10%

  • WICCSTAR46%
  • Winning Moves12%
  • Nemesis Now10%
  • Ieron10%
  • Threan7%
  • QGH5%
  • Open — no brand owns it (3 brands, 10%)

Demand

Ouija Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Ouija Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ouija board99K/yr
  • spirit board8K/yr
  • ouija board wooden6K/yr

Reviews and returns

What reviews say buyers love and hate about Ouija Board

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“It's cheap and certainly it shows”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Ouija Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data