- Flapen Score
- 46 / 100Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 4846
- Market size
- £95K/yr54K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 6 sellers
Flapen Score
Otostick against its category
The dotted line is the Health & Personal Care average. Past it, Otostick is stronger. Inside it, weaker.
Market
The Otostick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Otostick 54K times last year and spent an estimated £95K. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 14.3%
- Market size, estimated
- £95Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- otostick19K searches a year
02 · Price
A sale here is worth £12.26.
Listings sell for £12.26 on average, from £4.63 to £30.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At £12.26 that is £18K to £25K a year per listing.
- Average price
- £12.26under the $15 to $100 sweet spot
- Price range
- £4.63–£30.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £18K–£25K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #334 within Medical Supplies & Equipment. It carries 1,066 reviews at 3.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #334in Medical Supplies & Equipment
- Average rating
- 3.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,066per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Otostick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Otostick Cosmetic Ear Correctors
- Price
- £15.94
- Rating
- 3.8/5
- Reviews
- 4,818
- Age
- 12y ago
Otostick - TWIN PACK - Instant Correction for Prominent Ears
- Price
- £30.55
- Rating
- 4.3/5
- Reviews
- 500
- Age
- 10y ago
6PCS Ear Correctar Tape Ear Stickers to Stick Ea-rs Back Cosmetic E-ar Corrector Solve Big Ea-r Problem Stic-kers Protruding E-ar Corre-ctor Clip Waterproof Invisible and Clear Sti-cks For Adults&Kids
- Price
- £4.63
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 7mo ago
6PCS Cosmetic Ear Corrector Ear Tape & Stickers for Protruding Ears Waterproof Ear Correctors Sticks Invisible Ear Tape Ear Lobe Support Patches for Adults Invisible Correctors to Stick Ears Back
- Price
- £4.99
- Rating
- 2.2/5
- Reviews
- 6
- Age
- 7mo ago
60PCS Ear Correctors Ear Stickers to Stick Ea-Rs Back E-Ar Tape for Big E-Ars Waterproof and Sweat-Proof Discreet Skin Adhesive Invisible Hold Strips Long-Lasting Transparent Back Support Patches
- Price
- £5.17
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 1y ago
Trending
90-day click momentum6PCS Ear Correctar Tape Ear Stickers to Stick Ea-rs Back Cosmetic E-ar Corrector Solve Big Ea-r Problem Stic-kers Protruding E-ar Corre-ctor Clip Waterproof Invisible and Clear Sti-cks For Adults&Kids
- Price
- £4.63
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 7mo ago
6PCS Cosmetic Ear Corrector Ear Tape & Stickers for Protruding Ears Waterproof Ear Correctors Sticks Invisible Ear Tape Ear Lobe Support Patches for Adults Invisible Correctors to Stick Ears Back
- Price
- £4.99
- Rating
- 2.2/5
- Reviews
- 6
- Age
- 7mo ago
60PCS Ear Correctors Ear Stickers to Stick Ea-Rs Back E-Ar Tape for Big E-Ars Waterproof and Sweat-Proof Discreet Skin Adhesive Invisible Hold Strips Long-Lasting Transparent Back Support Patches
- Price
- £5.17
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 1y ago
Otostick Cosmetic Ear Correctors
- Price
- £15.94
- Rating
- 3.8/5
- Reviews
- 4,818
- Age
- 12y ago
Otostick - TWIN PACK - Instant Correction for Prominent Ears
- Price
- £30.55
- Rating
- 4.3/5
- Reviews
- 500
- Age
- 10y ago
Newest
by launch date6PCS Ear Correctar Tape Ear Stickers to Stick Ea-rs Back Cosmetic E-ar Corrector Solve Big Ea-r Problem Stic-kers Protruding E-ar Corre-ctor Clip Waterproof Invisible and Clear Sti-cks For Adults&Kids
- Price
- £4.63
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 7mo ago
6PCS Cosmetic Ear Corrector Ear Tape & Stickers for Protruding Ears Waterproof Ear Correctors Sticks Invisible Ear Tape Ear Lobe Support Patches for Adults Invisible Correctors to Stick Ears Back
- Price
- £4.99
- Rating
- 2.2/5
- Reviews
- 6
- Age
- 7mo ago
60PCS Ear Correctors Ear Stickers to Stick Ea-Rs Back E-Ar Tape for Big E-Ars Waterproof and Sweat-Proof Discreet Skin Adhesive Invisible Hold Strips Long-Lasting Transparent Back Support Patches
- Price
- £5.17
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 1y ago
Otostick - TWIN PACK - Instant Correction for Prominent Ears
- Price
- £30.55
- Rating
- 4.3/5
- Reviews
- 500
- Age
- 10y ago
Otostick Cosmetic Ear Correctors
- Price
- £15.94
- Rating
- 3.8/5
- Reviews
- 4,818
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- otostick82%
- Vividella6%
- NBOFOL6%
- Yoowan6%
Demand
Otostick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Otostick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- otostick19K/yr
- ear stickers13K/yr
- otostick ear corrector9K/yr
- ear stickers to stick ears back9K/yr
- ear pinning back stickers5K/yr
Reviews and returns
What reviews say buyers love and hate about Otostick
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Now the stickiness wears off within 3 days
Does not stick
Very sticky
Didnt work for me
Overpriced
The price also is ridiculous
Completely wasted my money
Genuine reduction in quality don't re purchase, they last me a day when they used to last a week, incredibly expensive and they trap moisture behind your ears leaving you susceptible to nasty skin infections
Reduction of quality
they last me a day when they used to last a week
Now the stickiness wears off within 3 days
Love
Brilliant product
Son uses this make regularly good value and quality
Such a brilliant product
Once removed the adhesive is easy to remove
Do the job simple to use
Return
0.1% Return rate 22% Fixable by listing
Didnt work for me
Now the stickiness wears off within 3 days
Does not stick
Very sticky
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Otostick questions
Answered from the same tracked data.