Otoscope

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £157K a year.

Searches, last 12 months

130K

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

5.4%

Market size, estimated

£157Ka year

Peak month

February1.4× the quietest month

Top search term

otoscope89K searches a year

Listings sell for £22.41 on average, from £5.48 to £93.89. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £22.41 that is £2K to £6K a year per listing.

Average price

£22.41inside the $15 to $100 sweet spot

Price range

£5.48–£93.89

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£2K–£6K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #560 within Medical Supplies & Equipment. It carries 1,425 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

97%

Out of stock, average day

3.5%

Average rank

#560in Medical Supplies & Equipment

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,425per listing

Listings tracked

30

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

40 months