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Orthodontic Toothbrushes

Fail

Products sell for $5.57 on average, outside the sweet spot, so Orthodontic Toothbrushes is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£78K/yr92K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
65%top-5 click share · 12 brands · 42 sellers

Flapen Score

Orthodontic Toothbrushes against its category

The dotted line is the Health & Personal Care average. Past it, Orthodontic Toothbrushes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orthodontic Toothbrushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orthodontic Toothbrushes 92K times last year and spent an estimated £78K. The top 5 brands take 72% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
15.2%
Market size, estimated
£78Ka year
Peak month
November1.4× the quietest month
Top search term
orthodontic toothbrushes30K searches a year

02 · Price

A sale here is worth £5.57.

Listings sell for £5.57 on average, from £1.64 to £19.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.57 that is £3K to £4K a year per listing.

Average price
£5.57under the $15 to $100 sweet spot
Price range
£1.64–£19.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Dental Care. It carries 547 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#149in Dental Care
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
547per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Orthodontic Toothbrushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

42

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

20%

  • Dental Aesthetics28%
  • Y-Kelin14%
  • Wisdom12%
  • TePe9%
  • ACWOO8%
  • RAYITO8%

Demand

Orthodontic Toothbrushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Orthodontic Toothbrushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orthodontic toothbrushes30K/yr
  • braces toothbrush24K/yr
  • toothbrush for braces18K/yr
  • brace toothbrush7K/yr
  • orthodontist toothbrushes for braces4K/yr
  • orthodontic toothbrush5K/yr
  • toothbrush for braces teenage4K/yr

Reviews and returns

What reviews say buyers love and hate about Orthodontic Toothbrushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene33%

even after 1 use the bristles go all crazy

not as fine bristle to get in between all your teeth

Reaches places a normal toothbrush cant

Size-Overall17%−0.16

Too big for between teeth

The interdental brushes are small

Durability14%−0.08

falls off almost immediately after use

We loved this toothbrush until about three months in when it completely stopped working

Metal Quality7%−0.04

The metal spine/ wire core is extremely weak

Value For Money5%+0.92

Not worth it

Honestly not worth it

Love

Oral Hygiene18%

Clean your teeth well

Fantastic little toothbrushes

gentle on gums

Value For Money15%+0.92

Good price

Inexpensive

Great value for money

Quality-Overall15%0.00

Excellent product

Good quality

Decent quality and cheaper than high street ones

Ease Of Use11%+1.13

Easy to use

Very handy kit

its convenient to keep at home or take away when travelling

Advertised Vs Actual Product11%+0.80

Just what I wanted

Does what it's supposed to do

Does the job

Return

0.1% Return rate 43% Fixable by listing

Size-Overall26%▁██▃▆▄

Too big for between teeth

The interdental brushes are small

Strength17%█▁▁▃▁▃
Quality-Overall17%▁██▃▁▁
Color13%█▁▁▅▁▅
Oral Hygiene9%▁▁▁█▁▄

even after 1 use the bristles go all crazy

not as fine bristle to get in between all your teeth

Reaches places a normal toothbrush cant

FAQ

Common Orthodontic Toothbrushes questions

Answered from the same tracked data.