Skip to content

Orthodontic Toothbrushes

Fail

Products sell for $5.57 on average, outside the sweet spot, so Orthodontic Toothbrushes is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£78K/yr92K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
65%top-5 click share · 12 brands · 42 sellers

Flapen Score

Orthodontic Toothbrushes against its category

The dotted line is the Health & Personal Care average. Past it, Orthodontic Toothbrushes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orthodontic Toothbrushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orthodontic Toothbrushes 92K times last year and spent an estimated £78K. The top 5 brands take 72% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
15.2%
Market size, estimated
£78Ka year
Peak month
November1.4× the quietest month
Top search term
orthodontic toothbrushes30K searches a year

02 · Price

A sale here is worth £5.57.

Listings sell for £5.57 on average, from £1.64 to £19.37. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.57 that is £3K to £4K a year per listing.

Average price
£5.57under the $15 to $100 sweet spot
Price range
£1.64–£19.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #149 within Dental Care. It carries 547 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#149in Dental Care
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
547per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Orthodontic Toothbrushes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

42

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

20%

  • Dental Aesthetics28%
  • Y-Kelin14%
  • Wisdom12%
  • TePe9%
  • ACWOO8%
  • RAYITO8%

Demand

Orthodontic Toothbrushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Orthodontic Toothbrushes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • orthodontic toothbrushes30K/yr
  • braces toothbrush24K/yr
  • toothbrush for braces18K/yr
  • brace toothbrush7K/yr
  • orthodontist toothbrushes for braces4K/yr
  • orthodontic toothbrush5K/yr
  • toothbrush for braces teenage4K/yr

Reviews and returns

What reviews say buyers love and hate about Orthodontic Toothbrushes

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Oral Hygiene”
33%of negative reviews mention “Oral Hygiene”
0.1%of orders come back
“even after 1 use the bristles go all crazy”
A buyer, on “Oral Hygiene”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Orthodontic Toothbrushes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data