How competitive is the Orgasm niche on Amazon United Kingdom?

6 brands and 106 sellers compete in Orgasm on Amazon United Kingdom. The top 5 Orgasm products take 72% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Orgasm niche?

Orgasm sells for £9.34 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.92–£17.73. The average incumbent carries 2,843 reviews — the moat a new listing must climb.

Orgasm

brand-locked demand (top 5 brands take 98% of clicks) — Orgasm doesn't clear our bar today.

Signals Quality Gap

Flapen Score

Skip it

This niche Category average

Is Orgasm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orgasm is a £66K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.

Orgasm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.9% over the last 90 days and 7.2% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr8K

Search volume / yr-21.9%99K

Conversion rate7.2%

Avg price£9.34

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 106

Top-5 product click share72%

Open market2%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 14 products

Top Orgasm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Durex Intense Orgasmic Gel 10 millilitre

Price: £5.92
Rating: 4.1/5
Reviews: 4,379
Age: 9y ago

Durex Intense Orgasmic Gel 10ml Warming Tingling Lubricant for Her Sensation Enhancer Intimacy Gel Climax Booster

Price: £7.13
Rating: 4.0/5
Reviews: 2,400
Age: 8y ago

Durex Tingling Lube 100ml

Price: £6.17
Rating: 4.3/5
Reviews: 5,444
Age: 6y ago

Lovehoney Quiver Tingling Water Based Lubricant for Men & Women 100ml

Price: £7.47
Rating: 3.7/5
Reviews: 119
Age: 5y ago

Durex Intense Condoms 18 Condoms (1 Pack) (Packaging May Vary)

Price: £10.04
Rating: 4.5/5
Reviews: 4,948
Age: 8y ago

Newest

by launch date

Intense Fast Orgasmic Lubricant 5 Stimulating Pleasure Capsules 5 Vaginal Firming Gel Providing Your Partner Vaginal Moisturizer for Increased Sensitivity and Pleasure - 10 Capsules

Price: £11.12
Rating: 2.5/5
Reviews: 4
Age: 8mo ago

Orgasm Gel Women Exciter. Sex Toys Lubricant. Female Orgasmic Sexual Vagina Stimulant. Intense Libido Enhance Climax. Use for Gifts for Women Dildo & Vibrator. Water Based lube. BDOG

Price: £8.80
Rating: 3.0/5
Reviews: 2
Age: 10mo ago

Durex Intensity Condoms 10s Regular Fit Better Body Heat Transfer Latex Free Ultra Thin Plus Our Thinnest Condom Yet Transparent Moulds to Your Shape

Price: £10.68
Rating: 4.1/5
Reviews: 1,155
Age: 1y ago

Durex Intensity Condoms 25s Regular Fit Better Body Heat Transfer Latex Free Ultra Thin Plus Our Thinnest Condom Yet Transparent Moulds to Your Shape

Price: £12.72
Rating: 2.9/5
Reviews: 208
Age: 1y ago

Ann Summers Exhilarating Clit Rub Arousal Cream 50ml

Price: £6.74
Rating: 4.0/5
Reviews: 29
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

106

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Durex80%
Lovehoney8%
Ann Summers4%
Hakeemz4%
IF L VE2%
JOYDIVISION2%

Orgasm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume99KCVR7.2%Products14Brands6Top 5 Brands98%OOS Rate0.8%Rating3.8★Reviews2,843Avg BSR#5

Top Orgasm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

durex intense orgasims gel33K/yr -30.5%10.4% conv.
orgasm gel12K/yr -12.9%5.3% conv.
orgasm13K/yr -25.6%0.5% conv.
orgasam intense woman gel9K/yr -13.4%4.8% conv.
durex intense8K/yr -13.3%8.9% conv.
arousal gel4K/yr -4.1%2.1% conv.
stimulating lube for woman7K/yr -42.6%3.6% conv.
stimulating gel4K/yr +16.1%2.4% conv.
durex intense condoms regular3K/yr +9.2%9.8% conv.
orgasims gel for women5K/yr -52.8%1.5% conv.

What reviews say buyers love and hate about Orgasm

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews

Contraception14%

“Verry thin condoms”

Quality-Overall12%

“Pretty good, better than Skin brand”

Sexual Wellness9%

“I have used this with my partner and we both agreed that the stimulating nature of it certainly was true, with warm and cool sensations being enjoyed”

Lubrication8%

“Very good lubricant”

Efficiency7%

“Works well”

What buyers complain about

74% of reviews

Durability18%

“Broke on first use”

Size-Overall13%

“Poor Fit”

Functionality-Overall12%

“They don't do the job”

Sexual Wellness6%

“Not much exhilaration or excitement just a lube”

Lubrication5%

“Doesn't seem to react well with lube”

Orgasm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

46%

2Functionality-Overall

23%

3Defective Material/Parts

4Instructions/User Manual/Troubleshooting

5Quality-Overall

Common Orgasm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orgasm 40/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.

Orgasm buyers on Amazon United Kingdom complain most about Durability, Size-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.