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Orgasm

Fail

The top 5 brands take 98% of clicks, so Orgasm is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£66K/yr99K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
72%top-5 click share · 6 brands · 106 sellers

Flapen Score

Orgasm against its category

The dotted line is the Health & Personal Care average. Past it, Orgasm is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orgasm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orgasm 99K times last year and spent an estimated £66K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
7.2%
Market size, estimated
£66Ka year
Peak month
February1.7× the quietest month
Top search term
durex intense orgasims gel33K searches a year

02 · Price

A sale here is worth £9.34.

Listings sell for £9.34 on average, from £5.92 to £17.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.34 that is £2K to £5K a year per listing.

Average price
£9.34under the $15 to $100 sweet spot
Price range
£5.92–£17.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #5 within Sex & Sensuality. It carries 2,843 reviews at 3.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#5in Sex & Sensuality
Average rating
3.84 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,843per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Orgasm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

106

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Durex80%
  • Lovehoney8%
  • Ann Summers4%
  • Hakeemz4%
  • IF L VE2%
  • JOYDIVISION2%

Demand

Orgasm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Orgasm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • durex intense orgasims gel33K/yr
  • orgasm gel12K/yr
  • orgasm13K/yr
  • orgasam intense woman gel9K/yr
  • durex intense8K/yr
  • arousal gel4K/yr
  • stimulating lube for woman7K/yr
  • stimulating gel4K/yr
  • durex intense condoms regular3K/yr
  • orgasims gel for women5K/yr

Reviews and returns

What reviews say buyers love and hate about Orgasm

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.21

Broke on first use

Terrible - first one broke with a tear the size of a 2p coin

Broke first time, terrible

Size-Overall13%−0.08

Poor Fit

Im too big for these

the bottle is rather small

Functionality-Overall12%−0.14

They don't do the job

Nothing works

Doesn't do anything

Sexual Wellness6%+0.48

Not much exhilaration or excitement just a lube

the condom broke

so not much good for any prolonged intimacy

Lubrication5%+0.26

Doesn't seem to react well with lube

It just lube

Do Not Use With Water-Based Lubricants

Love

Contraception14%−0.07

Verry thin condoms

Never had any issues with condoms in the past

Durex Nude Ultra Thin are a safer option in my opinion

Quality-Overall12%+0.92

Pretty good, better than Skin brand

Brilliant product

Overall, its an excellent product that performs well, offers good value for money, and is easy to use

Sexual Wellness9%+0.48

I have used this with my partner and we both agreed that the stimulating nature of it certainly was true, with warm and cool sensations being enjoyed

I have actually noticed an increase in pleasure

This is great for those that may struggle with climaxing and/or becoming turned on enough for intercourse

Lubrication8%+0.26

Very good lubricant

Gentle Tingle Lube

This lubricant offers a noticeable warming

Efficiency7%+0.54

Works well

Seems to work ok

Return

0.1% Return rate 46% Fixable by listing

Advertised Vs Actual Product46%▅█▁▆▃▁
Functionality-Overall23%▁▁█▆▆▁

They don't do the job

Nothing works

Doesn't do anything

Defective Material/Parts8%▁▁█▁▁▁
Instructions/User Manual/Troubleshooting8%▁▁▁▁▁█
Quality-Overall8%▁▁▁▁█▁

Totally garbage

Worse on the market

Rubbish

FAQ

Common Orgasm questions

Answered from the same tracked data.