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Organic Tampons

Fail

The top 5 brands take 96% of clicks, so Organic Tampons is a Fail.

Flapen Score
48
48 / 100
Ranks 987 of 2,035 Health & Personal Care niches · on the category median
Market size
£130K/yr109K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
57%top-5 click share · 7 brands · 40 sellers

Flapen Score

Organic Tampons against its category

The dotted line is the Health & Personal Care average. Past it, Organic Tampons is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Tampons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Tampons 109K times last year and spent an estimated £130K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
14.6%
Market size, estimated
£130Ka year
Peak month
February2.3× the quietest month
Top search term
organic tampons42K searches a year

02 · Price

A sale here is worth £8.18.

Listings sell for £8.18 on average, from £1.69 to £20.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.18 that is £6K to £8K a year per listing.

Average price
£8.18under the $15 to $100 sweet spot
Price range
£1.69–£20.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #12 within Intimate Hygiene. It carries 337 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#12in Intimate Hygiene
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
337per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Organic Tampons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

40

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

2%

  • FLO61%
  • Lil-Lets12%
  • TOTM12%
  • DAYE6%
  • ENROUSH4%
  • DAME2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Organic Tampons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.3×

Search terms

Top Organic Tampons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic tampons42K/yr
  • flo tampons28K/yr
  • tampons organic10K/yr
  • organic tampons with applicator10K/yr
  • flo tampons with applicator7K/yr
  • cotton tampons3K/yr
  • organic cotton tampons3K/yr
  • organic tampon4K/yr
  • natural tampons3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Tampons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.06

Size runs very small

theyre short yet chunky

The tampons are short

Absorbency10%−0.17

Not absorbent

Not super absorbent

They don't expand to absorb

Leak-Proof9%

Not leak proof at all

These leak

I made the mistake of trying the super after trying the regular. and leaking through it rather fast

Value For Money6%−0.02

the high price does not make it attractive

pricey

They are definitely on the expensive side

Quality-Overall4%−0.02

Trash product

some cheap stuff

Not very good

Love

Vegan/Organic16%+0.95

Organic

Best value for organic

Organic cotton

Comfort-Overall11%+0.91

They are comfortable

Theyre comfortable to use

Very comfortable to wear

Quality-Overall10%−0.02

They're really good quality pants

Amazing quality

they perform really well

Absorbency9%−0.17

They absorb a lot

The absorbent area gives a good sense of coverage

Fast absorbing

Ease Of Use8%+0.14

Easy to use

they are easy to insert

They open easily enough

Return

0.1% Return rate 50% Fixable by listing

Advertised Vs Actual Product26%▁▁█▇▄▅
Size-Overall24%▁█▁▇▁▇

Size runs very small

theyre short yet chunky

The tampons are short

Compatibility-Overall14%▁▁▁▁█▁
Material Quality10%▁██▁▁▁
Vegan/Organic5%▁▁▁▁█▁

possibly because they are organic I found the absorbancey was nowhere near as good as normal it's a shame as I wanted to try organic

Seriously disappointed and will be returning my business to other organic tampon businesses

FAQ

Common Organic Tampons questions

Answered from the same tracked data.