Organic Tampons
FailThe top 5 brands take 96% of clicks, so Organic Tampons is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £130K/yr109K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 40 sellers
Flapen Score
Organic Tampons against its category
The dotted line is the Health & Personal Care average. Past it, Organic Tampons is stronger. Inside it, weaker.
Market
The Organic Tampons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Tampons 109K times last year and spent an estimated £130K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
14.6% of searches ended in a purchase last week.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 14.6%
- Market size, estimated
- £130Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- organic tampons42K searches a year
02 · Price
A sale here is worth £8.18.
Listings sell for £8.18 on average, from £1.69 to £20.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.18 that is £6K to £8K a year per listing.
- Average price
- £8.18under the $15 to $100 sweet spot
- Price range
- £1.69–£20.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #12 within Intimate Hygiene. It carries 337 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #12in Intimate Hygiene
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 337per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Organic Tampons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FLO Applicator Tampons Made from Organic Cotton Biodegradable Regular and Super Combo Pack 14 Count
- Price
- £3.27
- Rating
- 4.3/5
- Reviews
- 1,208
- Age
- 8y ago

Flo Organic Cotton Non-Applicator Tampons Combo Pack Absorbent Soft - 8 Regular & 8 Super Tampons - 16 Tampons
- Price
- £3.39
- Rating
- 4.3/5
- Reviews
- 509
- Age
- 7y ago

TOTM Organic Tampons with Biodegradable Cardboard Applicator | Medium Pack of 16 | Made from Cotton | Soft & Sustainable Natural Tampons for Leak-Free Comfort
- Price
- £2.77
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 8y ago

Flo Organic Cotton Applicator Tampons Combo Pack Absorbent Soft Smooth Applicator - 14 Regular & 18 Super Tampons - 32 Tampons
- Price
- £11.03
- Rating
- 3.9/5
- Reviews
- 376
- Age
- 2y ago

Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 6 EU 34
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Trending
90-day click momentum
Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 8 EU 36 US 4
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 6 EU 34
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Flo Period Pants Leakproof & Machine Washable Period Pants for Women & Teens Ideal for Postpartum Incontinence & Heavy Flow Menstrual Cycles
- Price
- £12.41
- Rating
- 4.0/5
- Reviews
- 255
- Age
- 2y ago

Flo Period Pants Leakproof & Machine Washable Period Pants for Women & Teens Ideal for Postpartum Incontinence & Heavy Flow Menstrual Cycles
- Price
- £12.52
- Rating
- 4.0/5
- Reviews
- 255
- Age
- 2y ago

Daye Organic Tampons Super | 18ct | Pesticide & Metal Tested 100% Organic Cotton for Heavy Flow | No-Shed Sleeve Sugarcane Applicator
- Price
- £9.43
- Rating
- 4.5/5
- Reviews
- 291
- Age
- 1y ago
Newest
by launch date
Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 6 EU 34
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 8 EU 36 US 4
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

100% Organic Cotton Tampons | Biodegradable & Toxin Free | Hypoallergenic - Irritation & Allergy Free | Ultra Absorbent - Leak Proof Protection | Healthy & Comfortable Choice - 16 pcs (Normal)
- Price
- £5.67
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

100% Organic Cotton Tampons | Biodegradable & Toxin Free | Hypoallergenic - Irritation & Allergy Free | Ultra Absorbent - Leak Proof Protection | Healthy & Comfortable Choice - 16 pcs (Super)
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

Tampax Cotton Protect Super Organic Tampons 32 Tampons (2 Packs of 16) Organic Cotton Core with MotionFit Applicator and LeakGuard Braid for Medium to Heavy Flow
- Price
- £8.27
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
40
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
2%
- FLO61%
- Lil-Lets12%
- TOTM12%
- DAYE6%
- ENROUSH4%
- DAME2%
- Open — no brand owns it (1 brand, 2%)
Demand
Organic Tampons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.3×
Search terms
Top Organic Tampons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic tampons42K/yr
- flo tampons28K/yr
- tampons organic10K/yr
- organic tampons with applicator10K/yr
- flo tampons with applicator7K/yr
- cotton tampons3K/yr
- organic cotton tampons3K/yr
- organic tampon4K/yr
- natural tampons3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Tampons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Size runs very small
theyre short yet chunky
The tampons are short
Not absorbent
Not super absorbent
They don't expand to absorb
Not leak proof at all
These leak
I made the mistake of trying the super after trying the regular. and leaking through it rather fast
the high price does not make it attractive
pricey
They are definitely on the expensive side
Trash product
some cheap stuff
Not very good
Love
Organic
Best value for organic
Organic cotton
They are comfortable
Theyre comfortable to use
Very comfortable to wear
They're really good quality pants
Amazing quality
they perform really well
They absorb a lot
The absorbent area gives a good sense of coverage
Fast absorbing
Easy to use
they are easy to insert
They open easily enough
Return
0.1% Return rate 50% Fixable by listing
Size runs very small
theyre short yet chunky
The tampons are short
possibly because they are organic I found the absorbancey was nowhere near as good as normal it's a shame as I wanted to try organic
Seriously disappointed and will be returning my business to other organic tampon businesses
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Tampons questions
Answered from the same tracked data.









