Organic Tampons
FailThe top 5 brands take 96% of clicks, so Organic Tampons is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £130K/yr109K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 40 sellers
Flapen Score
Organic Tampons against its category
The dotted line is the Health & Personal Care average. Past it, Organic Tampons is stronger. Inside it, weaker.
Market
The Organic Tampons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Tampons 109K times last year and spent an estimated £130K. The top 5 brands take 96% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 14.6% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 14.6%
- Market size, estimated
- £130Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- organic tampons42K searches a year
02 · Price
A sale here is worth £8.18.
Listings sell for £8.18 on average, from £1.69 to £20.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.18 that is £6K to £8K a year per listing.
- Average price
- £8.18under the $15 to $100 sweet spot
- Price range
- £1.69–£20.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #12 within Intimate Hygiene. It carries 337 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #12in Intimate Hygiene
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 337per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Organic Tampons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FLO Applicator Tampons Made from Organic Cotton Biodegradable Regular and Super Combo Pack 14 Count
- Price
- £3.27
- Rating
- 4.3/5
- Reviews
- 1,208
- Age
- 8y ago

Flo Organic Cotton Non-Applicator Tampons Combo Pack Absorbent Soft - 8 Regular & 8 Super Tampons - 16 Tampons
- Price
- £3.39
- Rating
- 4.3/5
- Reviews
- 509
- Age
- 7y ago

TOTM Organic Tampons with Biodegradable Cardboard Applicator | Medium Pack of 16 | Made from Cotton | Soft & Sustainable Natural Tampons for Leak-Free Comfort
- Price
- £2.77
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 8y ago

Flo Organic Cotton Applicator Tampons Combo Pack Absorbent Soft Smooth Applicator - 14 Regular & 18 Super Tampons - 32 Tampons
- Price
- £11.03
- Rating
- 3.9/5
- Reviews
- 376
- Age
- 2y ago

Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 6 EU 34
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 8 EU 36 US 4
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 6 EU 34
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Flo Period Pants Leakproof & Machine Washable Period Pants for Women & Teens Ideal for Postpartum Incontinence & Heavy Flow Menstrual Cycles
- Price
- £12.41
- Rating
- 4.0/5
- Reviews
- 255
- Age
- 2y ago

Flo Period Pants Leakproof & Machine Washable Period Pants for Women & Teens Ideal for Postpartum Incontinence & Heavy Flow Menstrual Cycles
- Price
- £12.52
- Rating
- 4.0/5
- Reviews
- 255
- Age
- 2y ago

Daye Organic Tampons Super | 18ct | Pesticide & Metal Tested 100% Organic Cotton for Heavy Flow | No-Shed Sleeve Sugarcane Applicator
- Price
- £9.43
- Rating
- 4.5/5
- Reviews
- 291
- Age
- 1y ago
Newest
by launch date
Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 6 EU 34
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 8 EU 36 US 4
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

100% Organic Cotton Tampons | Biodegradable & Toxin Free | Hypoallergenic - Irritation & Allergy Free | Ultra Absorbent - Leak Proof Protection | Healthy & Comfortable Choice - 16 pcs (Normal)
- Price
- £5.67
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

100% Organic Cotton Tampons | Biodegradable & Toxin Free | Hypoallergenic - Irritation & Allergy Free | Ultra Absorbent - Leak Proof Protection | Healthy & Comfortable Choice - 16 pcs (Super)
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 9mo ago

Tampax Cotton Protect Super Organic Tampons 32 Tampons (2 Packs of 16) Organic Cotton Core with MotionFit Applicator and LeakGuard Braid for Medium to Heavy Flow
- Price
- £8.27
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
40
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
2%
- FLO61%
- Lil-Lets12%
- TOTM12%
- DAYE6%
- ENROUSH4%
- DAME2%
- Open — no brand owns it (1 brand, 2%)
Demand
Organic Tampons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.3×
Search terms
Top Organic Tampons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic tampons42K/yr
- flo tampons28K/yr
- tampons organic10K/yr
- organic tampons with applicator10K/yr
- flo tampons with applicator7K/yr
- cotton tampons3K/yr
- organic cotton tampons3K/yr
- organic tampon4K/yr
- natural tampons3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Tampons
We read the reviews and the return reasons for every product selling here.
“Size runs very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Tampons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









