organic protein powder
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£28.40avg listing price — sweet spot $15–$100
Price range
Great£11.30–£66.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£180K£180K/yr · 251K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,348.52avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, organic protein powder is a £180K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul. Verdict: Worth a look — 57/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
organic protein powder market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £284K–£355K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 77%
- Out of stock
- 7.7%
- Avg brand age
- 67 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
52
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
19%
- The Organic Protein Company36%
- Revive Naturals12%
- TheHealthyTree Company12%
- NAKED11%
- Vilgain6%
- BULK POWDERS3%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +15.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.0×
Top organic protein powder search terms
- organic protein powder70K/yr
- organic whey protein powder36K/yr
- the organic protein company16K/yr
- grass fed whey protein powder18K/yr
- clean protein powder14K/yr
- natural protein powder13K/yr
- organic protein company10K/yr
- organic whey protein11K/yr
- onyst protein powder5K/yr
- grass fed protein powder8K/yr
Top organic protein powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Organic Protein Co. - Madagascan Vanilla Organic Whey Protein Powder - No Additives UPFs or Emulsifiers - Clean Undenatured & Bioactive - Grass Fed Vegetarian & Gluten Free - 400g
The Organic Protein Company£25.904.4★466 rev
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals
Revive Naturals£12.604.1★87 rev
Organic Whey Protein Powder (600g) - Grass Fed Unflavoured Organic Protein Powder by TheHealthyTree Company - Low Carb Natural Protein for Muscle Growth & Recovery
TheHealthyTree Company£28.654.5★896 rev
The Organic Protein Co. - Pure Unflavoured Organic Whey Protein Powder - No Additives or Emulsifiers - Clean Undenatured & Bioactive - Grass Fed Vegetarian & Gluten Free - 400g
The Organic Protein Company£23.964.5★696 rev
The Organic Protein Co. - Chocolate Organic Whey Protein Powder - No Additives UPFs or Emulsifiers - Clean Undenatured & Bioactive - Grass Fed Vegetarian & Gluten Free 400g
The Organic Protein Company£23.974.3★232 rev
Newest
by launch date
Hunter & Gather Grass Fed Beef Protein Powder 400g | 20g Protein per Serving | No Artificial Sweeteners or Fillers | Lean Muscle Growth | Dairy Free | Naturally Easy to Digest
Hunter & Gather£26.0413 rev
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Alpha01
ALPHA01£11.3033 rev
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g
NAKED£18.396,270 rev
Naked Chocolate Whey Protein Powder Only 3 Ingredients Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop 12 Servings 450g
NAKED£18.214,506 rev
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g
NAKED£66.426,270 rev
Trending
90-day click momentum
Organic Whey Protein Powder 400g (Vanilla Flavour) Grass Fed Organic Protein Powder by Revive Naturals
Revive Naturals£13.254.0★
Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Alpha01
ALPHA01£11.304.5★
APE Nutrition Natural Grass-Fed Beef Protein Powder Raw Cacao & Maple Sea Salt | Pure Protein Supplement for Muscle Growth & Recovery | Rich in Collagen | Clean Formula with Essential Amino Acids
A | P | E£50.044.5★
Hunter & Gather Grass Fed Beef Protein Powder 400g | 20g Protein per Serving | No Artificial Sweeteners or Fillers | Lean Muscle Growth | Dairy Free | Naturally Easy to Digest
Hunter & Gather£26.044.3★
Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g
NAKED£66.424.3★
What buyers say about organic protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Great supplement for additional protein”
“Excellent quality”
“The vanilla flavour is pleasant”
“Vegan protein”
“It blends really well”
“It mixes well”
“good value for money”
“the ingredients are so clean”
“with a smooth texture”
What buyers complain about
“Horrible taste”
“This one was extremely strongly and unpleasantly flavoured”
“price increase”
“Nutritional information incorrect”
“Good thing is not sweet in the slightest”
“in an unpleasant artificial sweetener way”
“Difficult to dissolve”
“Horrible texture”
“Poor mixability”
“smell of cinnamon”
Top return reasons
Common questions
- Is organic protein powder profitable to sell on Amazon United Kingdom?
- The niche generates £180K/yr across 31 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the organic protein powder niche?
- 18 brands and 52 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in organic protein powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.
- When does demand for organic protein powder peak?
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the organic protein powder niche?
- Listings span £11.30–£66.42; the average listing price is £28.40 (sweet spot $15–$100). The average incumbent carries 3,349 reviews — the moat a new listing must climb.