Skip to content

Organic Protein Powder

Maybe

Returns run at only 0.1% of orders. But buyers convert on only 2.5% of searches, so Organic Protein Powder is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,035 Health & Personal Care niches · +9 vs the category median of 48
Market size
£180K/yr251K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
47%top-5 click share · 18 brands · 52 sellers

Flapen Score

Organic Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Organic Protein Powder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Protein Powder 251K times last year and spent an estimated £180K. The top 5 brands take 78% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
2.5%
Market size, estimated
£180Ka year
Peak month
July2.0× the quietest month
Top search term
organic protein powder70K searches a year

02 · Price

A sale here is worth £28.40.

Listings sell for £28.40 on average, from £11.30 to £66.42. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £28.40 that is £14K to £21K a year per listing.

Average price
£28.40inside the $15 to $100 sweet spot
Price range
£11.30–£66.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£14K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #34 within Diet & Nutrition. It carries 3,349 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
94%
Out of stock, average day
7.7%
Average rank
#34in Diet & Nutrition
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,349per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
67 months

Products

Top Organic Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

52

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

19%

  • The Organic Protein Company36%
  • Revive Naturals12%
  • TheHealthyTree Company12%
  • NAKED11%
  • Vilgain6%
  • BULK POWDERS3%

Demand

Organic Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Organic Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic protein powder70K/yr
  • organic whey protein powder36K/yr
  • the organic protein company16K/yr
  • grass fed whey protein powder18K/yr
  • clean protein powder14K/yr
  • natural protein powder13K/yr
  • organic protein company10K/yr
  • organic whey protein11K/yr
  • onyst protein powder5K/yr
  • grass fed protein powder8K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.11

Horrible taste

Artificial taste, mixes poorly

but basically tasteless

Flavor8%−0.02

This one was extremely strongly and unpleasantly flavoured

no flavor

The vanilla flavour is extremely weak

Value For Money7%−0.02

price increase

Waste of money

Too expensive

Nutritional Content5%+1.86

Nutritional information incorrect

Basically ruined 3 meals for me i cant eat any more of it

Didnt enjoy this whey protein

Sweetness4%−0.02

Good thing is not sweet in the slightest

chocolate ones can be a bit too sweet

Too sweet

Love

Taste-Overall21%−0.11

Excellent taste

Great taste mixes well in my smoothie

Tastes Natural

Nutritional Content19%+1.86

Great supplement for additional protein

good amount of protein

Great protein powder

Quality-Overall9%+0.90

Excellent quality

Top tier quality product

it still delivers a solid overall experience

Flavor6%−0.02

The vanilla flavour is pleasant

Great flavour

the flavour is also very tasty

Vegan/Organic5%+0.35

Vegan protein

The organic certification

Overall, its a great organic option if you want something simple and natural

Return

0.1% Return rate 6% Fixable by listing

Taste-Overall22%▆█▅▅▆▆

Horrible taste

Artificial taste, mixes poorly

but basically tasteless

Flavor20%▄█▆▆▇▅

This one was extremely strongly and unpleasantly flavoured

no flavor

The vanilla flavour is extremely weak

Leak-Proof13%▁▄▄█▄▆
Advertised Vs Actual Product4%▁▆▁▁▂█
Contamination3%▁▁▅█▁▆

FAQ

Common Organic Protein Powder questions

Answered from the same tracked data.