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Organic Panty Liners

Fail

Shoppers spend only $77K a year here, so Organic Panty Liners is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£77K/yr63K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
69%top-5 click share · 9 brands · 29 sellers

Flapen Score

Organic Panty Liners against its category

The dotted line is the Health & Personal Care average. Past it, Organic Panty Liners is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Panty Liners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Organic Panty Liners 63K times last year and spent an estimated £77K. The top 5 brands take 89% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
16.9%
Market size, estimated
£77Ka year
Peak month
January1.5× the quietest month
Top search term
organic panty liners14K searches a year

02 · Price

A sale here is worth £7.17.

Listings sell for £7.17 on average, from £1.76 to £20.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.17 that is £7K to £9K a year per listing.

Average price
£7.17under the $15 to $100 sweet spot
Price range
£1.76–£20.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Intimate Hygiene. It carries 2,592 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#12in Intimate Hygiene
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,592per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Organic Panty Liners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

29

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • FLO55%
  • Mooncup19%
  • Rael5%
  • ENROUSH5%
  • natracare5%
  • The Cheeky Panda4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Organic Panty Liners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Organic Panty Liners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic panty liners14K/yr
  • flo panty liners14K/yr
  • cotton panty liners10K/yr
  • flo liners8K/yr
  • organic panty liners for women6K/yr
  • organic cotton panty liners4K/yr
  • bamboo panty liners4K/yr
  • cotton panty liners for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Panty Liners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.21

Pads are very short

They are a little short though

Smaller than expected

Adhesion/Stickiness12%−0.15

Not adhesive

no stick

doesn't stick on at all

Thickness8%−0.08

Very thin liners

They do feel thicker than normal underwear

Thin

Quality-Overall6%+0.15

Low quality

Absolutely rubbish

Not very good

Leak-Proof5%

Not leak proof at all

Leaked straight through even on lightest day

Leaks through

Love

Comfort-Overall17%+0.98

So comfy

Comfortable to wear

didnt cause any discomfort for me

Quality-Overall10%+0.15

Good quality

They're really good quality pants

Great product very pleased with purchase

Value For Money9%+0.71

good price

worth every penny

Great value for money

Soft Feel8%

So soft

The cotton feels soft and breathable and they dont feel bulky once on

as they feel more gentle

Allergies6%+0.20

Minimum irritation

have caused no irritability

dont cause any irritation

Return

0.1% Return rate 25% Fixable by listing

Size-Overall19%▁▆▁██▁

Pads are very short

They are a little short though

Smaller than expected

Moist/Dry13%▁▁█▁▁▁
Thin13%▆▁▁▁▁█
Ease Of Use13%▁▁▁██▁
Smell13%█▁▁▁▁▁

FAQ

Common Organic Panty Liners questions

Answered from the same tracked data.