Organic Panty Liners
FailShoppers spend only $77K a year here, so Organic Panty Liners is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £77K/yr63K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 29 sellers
Flapen Score
Organic Panty Liners against its category
The dotted line is the Health & Personal Care average. Past it, Organic Panty Liners is stronger. Inside it, weaker.
Market
The Organic Panty Liners market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Organic Panty Liners 63K times last year and spent an estimated £77K. The top 5 brands take 89% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
16.9% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 16.9%
- Market size, estimated
- £77Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- organic panty liners14K searches a year
02 · Price
A sale here is worth £7.17.
Listings sell for £7.17 on average, from £1.76 to £20.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £7.17 that is £7K to £9K a year per listing.
- Average price
- £7.17under the $15 to $100 sweet spot
- Price range
- £1.76–£20.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Intimate Hygiene. It carries 2,592 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Intimate Hygiene
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,592per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Organic Panty Liners products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Flo - Daily Liners (24 Pack) Very Light Flow - Wrapped Ultra-Thin - Natural Absorbent Soft & Breathable - Made with Organic Bamboo Panty - Liners for Women - Fragrance Free - Vegan & Cruelty Free
- Price
- £2.38
- Rating
- 4.2/5
- Reviews
- 3,587
- Age
- 7y ago

Mooncup Panty Liners - Plastic-Free Ultra-Thin Liners Made with Organic Cotton for Sensitive Skin - Secure Fit Breathable & Biodegradable - Irritation-Free Protection for Light Days - 25 Count
- Price
- £2.12
- Rating
- 4.1/5
- Reviews
- 386
- Age
- 1y ago

Flo - Daily Liners (96 Pack) Very Light Flow - Wrapped Ultra-Thin - Natural Absorbent Soft & Breathable - Made with Organic Bamboo - Panty Liners for Women - Fragrance Free - Vegan & Cruelty Free
- Price
- £8.46
- Rating
- 4.2/5
- Reviews
- 3,587
- Age
- 5y ago

Rael Organic Cotton Cover Panty Liners for Women (Regular 44 Count)
- Price
- £8.17
- Rating
- 4.2/5
- Reviews
- 21,434
- Age
- 8y ago

Organic Cotton Pantyliners | Pure Non-Toxic Hypoallergenic | Ultra-Thin & Breathable Daily Panty Liners for Women | No Irritation | Freshness & Comfort for Sensitive Skin 24 PCS
- Price
- £4.68
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 1y ago
Trending
90-day click momentum
Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 8 EU 36 US 4
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 6 EU 34
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Flo Period Pants Leakproof & Machine Washable Period Pants for Women & Teens Ideal for Postpartum Incontinence & Heavy Flow Menstrual Cycles
- Price
- £12.41
- Rating
- 4.0/5
- Reviews
- 255
- Age
- 2y ago

Mooncup Panty Liners - Plastic-Free Ultra-Thin Liners Made with Organic Cotton for Sensitive Skin - Secure Fit Breathable & Biodegradable - Irritation-Free Protection for Light Days - 25 Count
- Price
- £2.12
- Rating
- 4.1/5
- Reviews
- 386
- Age
- 1y ago

Flo Period Pants Leakproof & Machine Washable Period Pants for Women & Teens Ideal for Postpartum Incontinence & Heavy Flow Menstrual Cycles
- Price
- £12.52
- Rating
- 4.0/5
- Reviews
- 255
- Age
- 2y ago
Newest
by launch date
Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 8 EU 36 US 4
- Price
- £20.06
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Flo Period underwear Heavy Flow Organic Cotton Reusable + Washable Period Underwear UK 6 EU 34
- Price
- £16.74
- Rating
- 4.6/5
- Reviews
- 54
- Age
- 7mo ago

Organic Cotton Pantyliners | Pure Non-Toxic Hypoallergenic | Ultra-Thin & Breathable Daily Panty Liners for Women | No Irritation | Freshness & Comfort for Sensitive Skin 24 PCS
- Price
- £4.68
- Rating
- 4.1/5
- Reviews
- 139
- Age
- 1y ago

The Cheeky Panda Organic Pantyliners for Women 18 Organic Pantyliners Per Pack - with Bamboo Pads and Core
- Price
- £2.11
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 1y ago

Mooncup Panty Liners - Plastic-Free Ultra-Thin Liners Made with Organic Cotton for Sensitive Skin - Secure Fit Breathable & Biodegradable - Irritation-Free Protection for Light Days - 25 Count
- Price
- £2.12
- Rating
- 4.1/5
- Reviews
- 386
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
29
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- FLO55%
- Mooncup19%
- Rael5%
- ENROUSH5%
- natracare5%
- The Cheeky Panda4%
- Open — no brand owns it (3 brands, 7%)
Demand
Organic Panty Liners search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Organic Panty Liners search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- organic panty liners14K/yr
- flo panty liners14K/yr
- cotton panty liners10K/yr
- flo liners8K/yr
- organic panty liners for women6K/yr
- organic cotton panty liners4K/yr
- bamboo panty liners4K/yr
- cotton panty liners for women3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Panty Liners
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pads are very short
They are a little short though
Smaller than expected
Not adhesive
no stick
doesn't stick on at all
Very thin liners
They do feel thicker than normal underwear
Thin
Low quality
Absolutely rubbish
Not very good
Not leak proof at all
Leaked straight through even on lightest day
Leaks through
Love
So comfy
Comfortable to wear
didnt cause any discomfort for me
Good quality
They're really good quality pants
Great product very pleased with purchase
good price
worth every penny
Great value for money
So soft
The cotton feels soft and breathable and they dont feel bulky once on
as they feel more gentle
Minimum irritation
have caused no irritability
dont cause any irritation
Return
0.1% Return rate 25% Fixable by listing
Pads are very short
They are a little short though
Smaller than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Panty Liners questions
Answered from the same tracked data.









