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Oregano Oil Capsules

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -35.2% this quarter, so Oregano Oil Capsules is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£150K/yr119K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
47%top-5 click share · 23 brands · 29 sellers

Flapen Score

Oregano Oil Capsules against its category

The dotted line is the Health & Personal Care average. Past it, Oregano Oil Capsules is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oregano Oil Capsules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oregano Oil Capsules 119K times last year and spent an estimated £150K. The top 5 brands take 55% of clicks. Demand peaks in Aug–Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
9.8%
Market size, estimated
£150Ka year
Peak month
September2.3× the quietest month
Top search term
oregano oil capsules86K searches a year

02 · Price

A sale here is worth £12.81.

Listings sell for £12.81 on average, from £6.49 to £28.67. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £12.81 that is £6K to £10K a year per listing.

Average price
£12.81under the $15 to $100 sweet spot
Price range
£6.49–£28.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #26 within Herbal Supplements. It carries 470 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#26in Herbal Supplements
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
470per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Oregano Oil Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

29

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

47%

Top 20: 95%

Open market

38%

  • ALPHA0118%
  • APCKFLEE11%
  • Puretrex9%
  • Zane VITALe8%
  • HealthEssent8%
  • Lindens7%

Demand

Oregano Oil Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Oregano Oil Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oregano oil capsules86K/yr
  • oregano capsules9K/yr
  • oil of oregano capsules9K/yr
  • wild oregano oil capsules6K/yr
  • organic oregano oil capsules3K/yr
  • oregano oil capsules organic3K/yr
  • origano organic oil capsules2K/yr

Reviews and returns

What reviews say buyers love and hate about Oregano Oil Capsules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall8%−0.02

No taste and easy to take

the taste was unbearable

Taste a bit strong for some

Functionality-Overall8%−0.08

Doesnt work if anything bungs you up

Read the information: may not work on some

Does not do anything

Smell7%−0.08

which smell strongly of oregano

but if you burp it smells of the oil :P

They smell of chemicals

Side Effects5%−0.05

Thay make me a little nausea when I first take them

Certainly none of the effects the saturation social media coverage of oregano oils would have us believe

Too many side effects

Size-Overall5%−0.01

These are quite large pills

Too big

They're little capsules

Love

Quality-Overall18%+1.64

Great product and really reasonable

The capsules seem good quality

Excellent product

Value For Money12%−0.02

Good value for money

Amazing value

Good price

Ease Of Chewing/Swallowing8%+0.62

Swallow quickly

Perfect size to swallow

Easy to swallow

Ease Of Use6%+0.23

Ease of use

Easy to Take

easy to handle

Advertised Vs Actual Product5%+0.37

Just as advertised

Exactly what's on the box

As described

Return

0.1% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

FAQ

Common Oregano Oil Capsules questions

Answered from the same tracked data.