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Oregano Oil

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -25.8% this quarter, so Oregano Oil is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£502K/yr445K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
51%top-5 click share · 23 brands · 39 sellers

Flapen Score

Oregano Oil against its category

The dotted line is the Health & Personal Care average. Past it, Oregano Oil is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oregano Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oregano Oil 445K times last year and spent an estimated £502K. The top 5 brands take 53% of clicks. Demand peaks in Jan–Feb. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 445K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £502K a year.

Searches, last 12 months
445K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
9.7%
Market size, estimated
£502Ka year
Peak month
January2.1× the quietest month
Top search term
oregano oil180K searches a year

02 · Price

A sale here is worth £11.68.

Listings sell for £11.68 on average, from £5.03 to £25.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £11.68 that is £18K to £23K a year per listing.

Average price
£11.68under the $15 to $100 sweet spot
Price range
£5.03–£25.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£18K–£23K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #18 within Herbal Supplements. It carries 2,614 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
14.4%
Average rank
#18in Herbal Supplements
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,614per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
52 months

Products

Top Oregano Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£100K£151K£201K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

39

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

51%

Top 20: 94%

Open market

41%

  • Spring Blossom21%
  • Nutrition & more12%
  • ALPHA018%
  • Puretrex6%
  • APCKFLEE6%
  • HEXIN6%

Demand

Oregano Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Oregano Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oregano oil180K/yr
  • oil of oregano95K/yr
  • oregano oil capsules86K/yr
  • oregano oil with black seed oil10K/yr
  • organic oregano oil13K/yr
  • oregano capsules9K/yr
  • wild oregano oil11K/yr
  • oregano oil organic13K/yr
  • oil of oregano capsules9K/yr
  • oregano oil liquid drops3K/yr

Reviews and returns

What reviews say buyers love and hate about Oregano Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell10%−0.07

It smells so pungent like burnt rubber tyres

Smells like burnt rubber

They smell of chemicals

Taste-Overall9%−0.05

Taste a bit strong for some

Awful taste

the taste was unbearable

Functionality-Overall5%−0.05

Not effective at all

Read the information: may not work on some

Does not do anything

Oily/Greasy5%−0.03

This product is not an oregano oil

it was more oily

Very syrupy

Value For Money5%−0.01

Not worth money

has gone up in price

Waste of money

Love

Quality-Overall17%+1.52

High quality and easy to take

Excellent product

The capsules seem good quality

Value For Money9%−0.01

Good price

Good value for money

Amazing value

Ease Of Chewing/Swallowing6%+0.57

Swallow quickly

Perfect size to swallow

Easy to swallow

Ease Of Use5%+0.26

Ease of use

Easy to Take

easy to handle

Strength4%+0.23

the strength & mixability was easy

Extremely strong

Powerful

Return

0.1% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

Misleading

NOT AS DESCRIBED

Wrong description

FAQ

Common Oregano Oil questions

Answered from the same tracked data.