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Orange Essential Oil

prices mostly outside the sweet spot ($2.53–$10.82) — Orange Essential Oil doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 15Growth 10Conversion 97Competition 33Returns 99Price range 0Avg price 17Brand share 48Review moat 24Quality gap 47
This niche Category average

Is Orange Essential Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Essential Oil is a £61K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Orange Essential Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -30.3% over the last 90 days and 14.7% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr10K
Search volume / yr-30.3%69K
Conversion rate14.7%
Avg price£5.97

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers15 · 25
Top-5 product click share65%
Open market24%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement86%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,797

Top Orange Essential Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

19%

  • nikura26%
  • Handcraft Blends20%
  • Sensoli18%
  • MAYJAM8%
  • HIQILI5%
  • freshskin beauty ltd5%

Orange Essential Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR14.7%Products21Brands15Top 5 Brands76%OOS Rate0.0%Rating4.5★Reviews5,797Avg BSR#165
2K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Top Orange Essential Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • orange essential oil26K/yr
  • orange oil18K/yr
  • sweet orange essential oil14K/yr
  • orange oil essential6K/yr
  • essential oil orange3K/yr
  • orange essential oils2K/yr

What reviews say buyers love and hate about Orange Essential Oil

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Smell54%

Amazing smell

Quality-Overall18%

Excellent quality essential oil

Value For Money7%

at an affordable price

Advertised Vs Actual Product6%

As described

Size-Overall4%

great size

What buyers complain about

92% of reviews
Smell38%

disgusting smell & fumes

Value For Money15%

not worth the money

Strength11%

not as strong as I would've liked

Leak-Proof11%

the oil had leaked out

Oily/Greasy8%

Not that strong for an essential oil

Orange Essential Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

4%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
40%
2Smell
35%
3Dilute/Watery
6%
4Oily/Greasy
4%
5Size-Overall
4%

Common Orange Essential Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Essential Oil 40/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 21 tracked products. Search demand moved -30.3% over the last 90 days.
Search demand for Orange Essential Oil on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 1.8× the quietest.