orange essential oil
Skip itPrices mostly outside the sweet spot ($2.53–$10.82) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,797.29avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.97avg listing price — sweet spot $15–$100
Market size
Bad£61K£61K/yr · 69K searches
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.53–£10.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, orange essential oil is a £61K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
orange essential oil market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 14.7%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
25
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
19%
- nikura26%
- Handcraft Blends20%
- Sensoli18%
- MAYJAM8%
- HIQILI5%
- freshskin beauty ltd5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top orange essential oil search terms
- orange essential oil26K/yr
- orange oil18K/yr
- sweet orange essential oil14K/yr
- orange oil essential6K/yr
- essential oil orange3K/yr
- orange essential oils2K/yr
Top orange essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nikura Pure Sweet Orange Essential Oil | Orange Oil for Diffusers for Home Burner Clean Anxiety Relief Mood Lifting | Great for Cleaning Spray Skin Soap Candle Making | 10ml | Vegan & UK Made
nikura£4.194.5★42,940 rev
Handcraft Blends Sweet Orange Essential Oil - Huge 118 ml - 100% Pure and Natural - Premium Grade with Glass Dropper
Handcraft Blends£7.374.4★6,176 rev
SENSOLI Orange Essential Oil 10ml 100% Pure Aromatherapy Essential Oil for Diffusers Massage & DIY Blends
Sensoli£2.534.4★303 rev
SENSOLI Orange Sweet Essential Oil 100ml - Pure and Natural Essential Oil for Aromatherapy and Diffusers
Sensoli£5.804.4★354 rev
MAYJAM Sweet Orange Essential Oils 100ML Sweet Orange Oil for Diffuser Humidifier DIY Home Office
MAYJAM£6.964.3★15,267 rev
Newest
by launch date
Sweet Orange Essential Oil MUNUSNA Natural and Pure Sweet Orange Oils for Aromatherapy Skin Hair Care Premium Grade Essential Oils for Aroma Diffuser Candle Making Soaps 100ml
MUNUSNA£7.362,633 rev
Carno Calm Sweet Orange Essential Oil 30ml | Ideal for Diffuser Humidifier
Carno Calm£6.133,445 rev
AVD Organics Sweet Orange Essential Oil 30ml - 100% Pure for Aromatherapy
AVD ORGANICS£6.933,947 rev
MAYJAM Sweet Orange Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
MAYJAM£3.6415,267 rev
EVOKE OCCU Orange Essential Oil for Diffusers & Skin Care
EVOKE OCCU£7.14271 rev
Trending
90-day click momentum
Absolute Aromas Organic Orange Essential Oil 10ml - 100% Pure Natural Undiluted Vegan and Cruelty-Free
Absolute Aromas£4.374.5★
freshskin beauty ltd | 10ml Sweet Orange Essential Oil - 100% Pure & Natural Essential Oils
freshskin beauty ltd£3.374.6★
MAYJAM Sweet Orange Essential Oils 100ML Sweet Orange Oil for Diffuser Humidifier DIY Home Office
MAYJAM£6.964.3★
MAYJAM Sweet Orange Essential Oil 10ML - Pure Undiluted - Premium Quality Essential Oils with Glass Dropper - for Diffuser and DIY Candle Making
MAYJAM£3.644.3★
Carno Calm Sweet Orange Essential Oil 30ml | Ideal for Diffuser Humidifier
Carno Calm£6.134.4★
What buyers say about orange essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing smell”
“Excellent quality essential oil”
“at an affordable price”
“As described”
“great size”
“Terrific versatile ingredient”
“the finish is well worth it”
“Easy to use”
“Strong, sweet smell”
“Good quantity”
What buyers complain about
“disgusting smell & fumes”
“not worth the money”
“not as strong as I would've liked”
“the oil had leaked out”
“Not that strong for an essential oil”
“Even when I used loads of oil, which seemed rather watery and thin, there was no difference in the aroma”
“Poor quality”
“Has not improved the appearance of the wood at all, very disappointed”
“Not as described”
Top return reasons
Common questions
- Is orange essential oil profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 21 tracked products. 90-day search growth is -30.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the orange essential oil niche?
- 15 brands and 25 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in orange essential oil?
- Top complaints mined from reviews: Smell, Value For Money, Strength. The return rate is 0.3%.
- When does demand for orange essential oil peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the orange essential oil niche?
- Listings span £2.53–£10.82; the average listing price is £5.97 (sweet spot $15–$100). The average incumbent carries 5,797 reviews — the moat a new listing must climb.