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Orange Essential Oil

Fail

Prices span $2.53–$10.82, mostly outside the sweet spot, so Orange Essential Oil is a Fail.

Flapen Score
40
40 / 100
Ranks 1,670 of 2,035 Health & Personal Care niches · −8 vs the category median of 48
Market size
£61K/yr69K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
65%top-5 click share · 15 brands · 25 sellers

Flapen Score

Orange Essential Oil against its category

The dotted line is the Health & Personal Care average. Past it, Orange Essential Oil is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Essential Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Essential Oil 69K times last year and spent an estimated £61K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
14.7%
Market size, estimated
£61Ka year
Peak month
December1.8× the quietest month
Top search term
orange essential oil26K searches a year

02 · Price

A sale here is worth £5.97.

Listings sell for £5.97 on average, from £2.53 to £10.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.97 that is £3K to £4K a year per listing.

Average price
£5.97under the $15 to $100 sweet spot
Price range
£2.53–£10.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Alternative Medicine. It carries 5,797 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#165in Alternative Medicine
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,797per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Orange Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

25

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

19%

  • nikura26%
  • Handcraft Blends20%
  • Sensoli18%
  • MAYJAM8%
  • HIQILI5%
  • freshskin beauty ltd5%

Demand

Orange Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Orange Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange essential oil26K/yr
  • orange oil18K/yr
  • sweet orange essential oil14K/yr
  • orange oil essential6K/yr
  • essential oil orange3K/yr
  • orange essential oils2K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Essential Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell38%+1.86

disgusting smell & fumes

Not the strongest smell

Smells of PETROL

Value For Money15%−0.09

not worth the money

Waste of money

It was such a waste of money for me personally

Strength11%−0.13

not as strong as I would've liked

Not as strong as I wanted

Leak-Proof11%

the oil had leaked out

there was leakage of the oil

Oily/Greasy8%−0.01

Not that strong for an essential oil

Oil

Love

Smell54%+1.86

Amazing smell

Strong and lasting smell

Nice smelling comfortable

Quality-Overall18%+1.96

Excellent quality essential oil

Brilliant quality

Excellent product

Value For Money7%−0.09

at an affordable price

Great value

Good price too

Advertised Vs Actual Product6%+0.13

As described

Just what I wanted

Exactly as described

Size-Overall4%+0.12

great size

Nice large bottle

Bottle size great

Return

0.3% Return rate 4% Fixable by listing

Leak-Proof40%█▂█▇▄▄

the oil had leaked out

there was leakage of the oil

Smell35%▄█▄▄█▇

disgusting smell & fumes

Not the strongest smell

Smells of PETROL

Dilute/Watery6%▄▁▃▁▁█

Even when I used loads of oil, which seemed rather watery and thin, there was no difference in the aroma

Not very strong or feels diluted

Oily/Greasy4%▁█▅▁▁▁

Not that strong for an essential oil

Oil

Size-Overall4%▁▆▁█▁▁

FAQ

Common Orange Essential Oil questions

Answered from the same tracked data.