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Orange Candles

a small market ($20K/yr) — Orange Candles doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 5Growth 11Conversion 46Competition 67Returns 95Price range 17Avg price 24Brand share 70Review moat 62Quality gap 78
This niche Category average

Is Orange Candles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Orange Candles is a £20K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 47/100.

Orange Candles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.5% over the last 90 days and 3.7% of searches end in a purchase.

£20K

revenue / yr

Units sold / yr4K
Search volume / yr-27.5%65K
Conversion rate3.7%
Avg price£8.55

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers24 · 66
Top-5 product click share45%
Open market37%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement71%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews1,032

Top Orange Candles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

£0£813£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

66

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

45%

Top 20: 86%

Open market

33%

  • Spaas28%
  • TTRWIN10%
  • CANDWAX8%
  • Spirit of Equinox8%
  • Wax Lyrical7%
  • Bolosa4%

Orange Candles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR3.7%Products34Brands24Top 5 Brands63%OOS Rate16.6%Rating4.3★Reviews1,032Avg BSR#302
2K1KNov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26

Top Orange Candles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • orange candles33K/yr
  • orange candle18K/yr
  • orange pillar candles7K/yr
  • orange scented candles4K/yr
  • orange candlesticks4K/yr

What reviews say buyers love and hate about Orange Candles

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Brightness/Shine/Glow22%

Nice glow

Smell21%

Really nice and beautifully scented candle, BUT

Color11%

Beautiful color

Value For Money8%

Great value for money

Gifting Purpose7%

A Gift

What buyers complain about

76% of reviews
Smell46%

No scent

Durability12%

glass broke in half from own heat

Quality-Overall8%

Not great not terrible

Ease Of Use4%

Feel rather hard done by

Color4%

The glass jar isn't very orange in colour

Orange Candles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
41%
2Size-Overall
19%
3Material Quality
8%
4Defective Material/Parts
8%
5Smell
7%

Common Orange Candles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Orange Candles 47/100 on Amazon United Kingdom — Skip it. The niche generates £20K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -27.5% over the last 90 days.
Orange Candles buyers on Amazon United Kingdom complain most about Smell, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.