orange candles
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,031.65avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.55avg listing price — sweet spot $15–$100
Price range
Bad£1.86–£17.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.5%90-day search growth — must beat 0% to launch
Market size
Bad£20K£20K/yr · 65K searches
According to Flapen's Amazon United Kingdom niche tracking, orange candles is a £20K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
orange candles market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £26K–£34K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #302
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 16.6%
- Avg brand age
- 45 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
24 falling
Sellers
66
Top-5 brand share
63%
Top 20: 96%
Top-5 click share
45%
Top 20: 86%
Open market
33%
- Spaas28%
- TTRWIN10%
- CANDWAX8%
- Spirit of Equinox8%
- Wax Lyrical7%
- Bolosa4%
Demand
Weekly Amazon search volume, last 35 weeks — -27.5% search growth over the last 90 days.Top orange candles search terms
- orange candles33K/yr
- orange candle18K/yr
- orange pillar candles7K/yr
- orange scented candles4K/yr
- orange candlesticks4K/yr
Top orange candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Spaas Rustic Pillar Candle 70/70 mm 25h Orange
Spaas£1.864.4★1,735 rev
TTRWIN Orange Scented Candle Refreshing Aromatherapy Home Scented Natural Soy Wax Candles with Long Clean Burning Gift Surprise for Yoga SPA Christmas Birthday Mothers Day
TTRWIN£8.914.2★322 rev
Magic Spell Candles - Confidence - Pack of 12 FI_15628
Spirit of Equinox£4.294.2★179 rev
Wax Lyrical Mediterranean Orange Small Candle Up to 35hrs
Wax Lyrical£4.514.0★366 rev
Spaas Rustic Pillar Candle 100/130 mm 95h Orange
Spaas£5.664.3★337 rev
Newest
by launch date
20 Pack Orange Scented Tealight Candles About 5-Hour Burn Time Plant Wax Coloured Candles Gift Set Small Candles Multipack for Home Decor Gifts for Christmas Birthday
ugbem£7.5837 rev
10 Long Tapered Candles Pack of 4 Twisted Orange Candles Non Drip Non Scented Spiral Coloured Candle for Candlesticks Table Dinner Christmas Halloween Home Decor
Bolosa£6.9623 rev
Tapered Dinner Candles 10 Gradient Candle Sticks Non Drip Odourless 7 Hour Burn Time for Wedding Halloween Christmas Home Birthday Party Decor 4Pcs (Orange Tapered Candles)
Alederways£6.928 rev
Party Dinner Candles Colour Gradient Twisted Spiral Candle Sticks Long 6 Hour Burn Time Non Scented Smokeless for Candlesticks Table Dinner Birthday Home Party Decor 4Pcs (Orange Gradient Candles)
VReder£7.5214 rev
Raajsee Unscented Mini Taper Orange Candles Pack of 20 | 5 Inches (H) Dinner Candle Sticks| Smokeless and Dripless| Paraffin Wax with Cotton Wicks | Long Burning Time.
raajsee£8.22817 rev
Trending
90-day click momentum20 Pack Orange Scented Tealight Candles About 5-Hour Burn Time Plant Wax Coloured Candles Gift Set Small Candles Multipack for Home Decor Gifts for Christmas Birthday
ugbem£7.584.4★
Raajsee Unscented Mini Taper Orange Candles Pack of 20 | 5 Inches (H) Dinner Candle Sticks| Smokeless and Dripless| Paraffin Wax with Cotton Wicks | Long Burning Time.
raajsee£8.224.3★
3 Pack Orange Flickering Flameless Candles Black Wick LED Candles with Fairy Lights Heat Resistant Reusable Plastic Remote Control 7.5cm D 10/12.5/15cm Indoor Outdoor Wedding Party Festival Decor
Da by£11.784.5★
Collumino Set of 3 Solid Colour Pillar Candles for Church ~ Wedding ~ Dinner ~ Party ~ Christmas ~ Table ~ Gift (Orange)
Collumino£10.903.7★
10 Long Tapered Candles Pack of 4 Twisted Orange Candles Non Drip Non Scented Spiral Coloured Candle for Candlesticks Table Dinner Christmas Halloween Home Decor
Bolosa£6.964.0★
What buyers say about orange candles
What buyers praise and complain about, mined from review topics.What buyers love
“Nice glow”
“Really nice and beautifully scented candle, BUT”
“Beautiful color”
“Great value for money”
“A Gift”
“Decent Quality”
“Burns for a really long time and evenly”
“the automatic on/off function is very useful”
“Met all my expectations”
“That said for visual it is very pretty”
What buyers complain about
“No scent”
“glass broke in half from own heat”
“Not great not terrible”
“Feel rather hard done by”
“The glass jar isn't very orange in colour”
“Looks expensive”
Top return reasons
Common questions
- Is orange candles profitable to sell on Amazon United Kingdom?
- The niche generates £20K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the orange candles niche?
- 24 brands and 66 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in orange candles?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.9%.
- What does it cost to enter the orange candles niche?
- Listings span £1.86–£17.64; the average listing price is £8.55 (sweet spot $15–$100). The average incumbent carries 1,032 reviews — the moat a new listing must climb.