Skip to content

Orange Candles

Fail

Shoppers spend only $20K a year here, so Orange Candles is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£20K/yr65K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
45%top-5 click share · 24 brands · 66 sellers

Flapen Score

Orange Candles against its category

The dotted line is the Health & Personal Care average. Past it, Orange Candles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Candles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Orange Candles 65K times last year and spent an estimated £20K. The top 5 brands take 63% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
3.7%
Market size, estimated
£20Ka year
Top search term
orange candles33K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £1.86 to £17.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.55 that is £0 to £855 a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£1.86–£17.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£855
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #302 within Alternative Medicine. It carries 1,032 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
16.6%
Average rank
#302in Alternative Medicine
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,032per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Orange Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£813£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

66

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

45%

Top 20: 86%

Open market

33%

  • Spaas28%
  • TTRWIN10%
  • CANDWAX8%
  • Spirit of Equinox8%
  • Wax Lyrical7%
  • Bolosa4%

Demand

Orange Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.0× · 9 of 12 months tracked

Search terms

Top Orange Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange candles33K/yr
  • orange candle18K/yr
  • orange pillar candles7K/yr
  • orange scented candles4K/yr
  • orange candlesticks4K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Candles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell46%−0.32

No scent

Doesnt smell particularly strong

So as a scented candle I would not recommend

Durability12%−0.07

glass broke in half from own heat

Lucky if last an hour

Quality-Overall8%−0.01

Not great not terrible

Ease Of Use4%−0.01

Feel rather hard done by

Color4%+1.13

The glass jar isn't very orange in colour

Love

Brightness/Shine/Glow22%+1.11

Nice glow

Bright light too

Great candles

Smell21%−0.32

Really nice and beautifully scented candle, BUT

Lovely relaxing aroma

Nice scent

Color11%+1.13

Beautiful color

Lovely in a pair of very colourful candlesticks

Arrived with no problems really nice colour on my new shelving

Value For Money8%+0.59

Great value for money

Good price

Worth the money

Gifting Purpose7%+0.99

A Gift

Christmas present

Excellent gift idea

Return

0.9% Return rate 63% Fixable by listing

Color41%▇█▂▅▇█

The glass jar isn't very orange in colour

Size-Overall19%▁▅█▄▁▆
Material Quality8%▅▁▇▁█▄
Defective Material/Parts8%▇▁█▃▁▁
Smell7%▇█▁▆▇▆

No scent

Doesnt smell particularly strong

So as a scented candle I would not recommend

FAQ

Common Orange Candles questions

Answered from the same tracked data.