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Oral Thrush Treatment for Mouth and Tongue

Fail

Prices span $3.41–$14.44, mostly outside the sweet spot, so Oral Thrush Treatment for Mouth and Tongue is a Fail.

Flapen Score
47
47 / 100
Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 48
Market size
£72K/yr197K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
56%top-5 click share · 23 brands · 138 sellers

Flapen Score

Oral Thrush Treatment for Mouth and Tongue against its category

The dotted line is the Health & Personal Care average. Past it, Oral Thrush Treatment for Mouth and Tongue is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral Thrush Treatment for Mouth and Tongue market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oral Thrush Treatment for Mouth and Tongue 197K times last year and spent an estimated £72K. The top 5 brands take 69% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
4.7%
Market size, estimated
£72Ka year
Top search term
oral thrush treatments for adults34K searches a year

02 · Price

A sale here is worth £7.78.

Listings sell for £7.78 on average, from £3.41 to £14.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.78 that is £778 to £2K a year per listing.

Average price
£7.78under the $15 to $100 sweet spot
Price range
£3.41–£14.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£778–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #62 within Dental Care. It carries 2,976 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
81%
Out of stock, average day
6.9%
Average rank
#62in Dental Care
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,976per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Oral Thrush Treatment for Mouth and Tongue products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

23 rising

Sellers

138

Est. top-5 brand share

69%

Top 20: 97%

Est. top-5 click share

56%

Top 20: 93%

Open market

28%

  • Cleanpure22%
  • SEMECOMER15%
  • Canesten13%
  • Oraldene13%
  • Urgo7%
  • HayMax3%

Demand

Oral Thrush Treatment for Mouth and Tongue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 11 of 12 months tracked

Search terms

Top Oral Thrush Treatment for Mouth and Tongue search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oral thrush treatments for adults34K/yr
  • oral thrush26K/yr
  • oral thrush treatment for mouth and tongue56K/yr
  • oral thrush treatment20K/yr
  • mouth thrush treatment for adults amazon10K/yr
  • oral thrush treatment for mouth7K/yr
  • treatment for oral thrush6K/yr
  • antifungal for mouth thrush5K/yr
  • mouth thrush3K/yr
  • nystatin oral3K/yr

Reviews and returns

What reviews say buyers love and hate about Oral Thrush Treatment for Mouth and Tongue

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Oral Hygiene”
13%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“It tastes pretty awful”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Oral Thrush Treatment for Mouth and Tongue questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data