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Oral Thermometer

Fail

Prices span $3.23–$9.23, mostly outside the sweet spot, so Oral Thermometer is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£44K/yr46K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
79%top-5 click share · 8 brands · 26 sellers

Flapen Score

Oral Thermometer against its category

The dotted line is the Health & Personal Care average. Past it, Oral Thermometer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral Thermometer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oral Thermometer 46K times last year and spent an estimated £44K. The top 5 brands take 94% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
17.0%
Market size, estimated
£44Ka year
Top search term
oral thermometer12K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £3.23 to £9.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £5.75 that is £3K to £4K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£3.23–£9.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #7 within Baby & Child Care. It carries 7,779 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#7in Baby & Child Care
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,779per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Oral Thermometer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

26

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Braun32%
  • Berrcom29%
  • femometer22%
  • iProvèn6%
  • Tommee Tippee5%
  • LIFE2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Oral Thermometer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Oral Thermometer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral thermometer12K/yr
  • under arm thermometer baby6K/yr
  • rectal thermometer4K/yr
  • underarm baby thermometer4K/yr
  • oral thermometer for adults4K/yr
  • thermometer for adults oral3K/yr
  • underarm thermometer4K/yr
  • armpit thermometer baby3K/yr
  • mouth thermometer for adults2K/yr
  • underarm thermometer baby3K/yr

Reviews and returns

What reviews say buyers love and hate about Oral Thermometer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.17

Doesn't turn on

Did not work

it didn't function the way it should have done

Measurement/Reading Accuracy14%−0.12

Inaccurate readings

all were so inaccurate

the readings were inconsistent

Temperature Control12%−0.04

Can't measure temperature accurately might have been an issue with my specific thermometer

Shows a different temperature every time

Cheap thermometer

Battery Life10%−0.07

the battery is low

Poor battery life

Received defective low battery

Accuracy-Overall8%−0.02

inaccurate

Not at all reliable

Not accurate

Love

Ease Of Use19%+1.19

Easy to use

easy to operate

The screen is easy to read

Value For Money16%+1.15

not expensive

Good value for money

Good for price

Quality-Overall14%+0.48

Excellent product

It looks reasonably well made

Good product - doing its job

Advertised Vs Actual Product13%+1.02

As described

As advertised

Seems to work OK

Temperature Control12%−0.04

Good for quick temperature check

Works well, easy to use and read the temperature

Good thermometer

Return

0.7% Return rate 0% Fixable by listing

Functionality-Overall27%▇▆▅▆██

Doesn't turn on

Did not work

it didn't function the way it should have done

Measurement/Reading Accuracy21%▇▇▅▆█▄

Inaccurate readings

all were so inaccurate

the readings were inconsistent

Temperature Control10%█▇▆▃▅▆

Can't measure temperature accurately might have been an issue with my specific thermometer

Shows a different temperature every time

Cheap thermometer

Accuracy-Overall7%▅█▄▆▂▃

inaccurate

Not at all reliable

Not accurate

Battery Life6%▂▃▄▇▄█

the battery is low

Poor battery life

Received defective low battery

FAQ

Common Oral Thermometer questions

Answered from the same tracked data.