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Oral Probiotics

Fail

Demand is soft, at -36.4% this quarter, so Oral Probiotics is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£62K/yr66K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
80%top-5 click share · 9 brands · 19 sellers

Flapen Score

Oral Probiotics against its category

The dotted line is the Health & Personal Care average. Past it, Oral Probiotics is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral Probiotics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oral Probiotics 66K times last year and spent an estimated £62K. The top 5 brands take 89% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
5.9%
Market size, estimated
£62Ka year
Peak month
March1.7× the quietest month
Top search term
oral probiotics24K searches a year

02 · Price

A sale here is worth £15.78.

Listings sell for £15.78 on average, from £7.28 to £26.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £15.78 that is £4K to £8K a year per listing.

Average price
£15.78inside the $15 to $100 sweet spot
Price range
£7.28–£26.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #171 within Dental Care. It carries 1,295 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#171in Dental Care
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,295per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Oral Probiotics products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

19

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

7%

  • Great Oral Health37%
  • Horbäach22%
  • BioGaia12%
  • DELVINA10%
  • Nutri Peak8%
  • Vinco Supplements4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Oral Probiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Oral Probiotics search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oral probiotics24K/yr
  • oral probiotics for bad breath20K/yr
  • oral health probiotics11K/yr
  • dental probiotics7K/yr
  • oral probiotics for gum disease4K/yr

Reviews and returns

What reviews say buyers love and hate about Oral Probiotics

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Oral Hygiene”
15%of negative reviews mention “Value For Money”
0.1%of orders come back
“A bit pricey”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Oral Probiotics questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data