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Oral Probiotics

Fail

Demand is soft, at -36.4% this quarter, so Oral Probiotics is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£62K/yr66K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
80%top-5 click share · 9 brands · 19 sellers

Flapen Score

Oral Probiotics against its category

The dotted line is the Health & Personal Care average. Past it, Oral Probiotics is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral Probiotics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oral Probiotics 66K times last year and spent an estimated £62K. The top 5 brands take 89% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
5.9%
Market size, estimated
£62Ka year
Peak month
March1.7× the quietest month
Top search term
oral probiotics24K searches a year

02 · Price

A sale here is worth £15.78.

Listings sell for £15.78 on average, from £7.28 to £26.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £15.78 that is £4K to £8K a year per listing.

Average price
£15.78inside the $15 to $100 sweet spot
Price range
£7.28–£26.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #171 within Dental Care. It carries 1,295 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#171in Dental Care
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,295per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Oral Probiotics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

7%

  • Great Oral Health37%
  • Horbäach22%
  • BioGaia12%
  • DELVINA10%
  • Nutri Peak8%
  • Vinco Supplements4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Oral Probiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.7×

Search terms

Top Oral Probiotics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oral probiotics24K/yr
  • oral probiotics for bad breath20K/yr
  • oral health probiotics11K/yr
  • dental probiotics7K/yr
  • oral probiotics for gum disease4K/yr

Reviews and returns

What reviews say buyers love and hate about Oral Probiotics

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%+0.51

A bit pricey

Very expensive

Expensive

Quality-Overall9%−0.12

Look very cheap

Dismal

Rubbish

Functionality-Overall9%−0.11

Doesn't work

No results

Not work for me

Acid Regulator/Stomach Ache Relief8%+0.43

having suffered with bloating for many years now

It would cause her painful bloating and other issues

Totally bloated my stomach out

Allergies6%−0.05

Allergic reaction

having suffered with bloating for many years now

Caused mouth irritation and tonsil stones

Love

Oral Hygiene13%+0.99

My mouth is always healthy

cleans teeth

Keeps your mouth clean

Value For Money12%+0.51

Excellent price

Pretty good value for money

its great value for money

Quality-Overall9%−0.12

No complaints

Great product

Very very good

Breathability8%+0.51

each morning and I must say that my breath most definitely feels a lot fresher

Fresh breath

Helped freshen up my breath also

Acid Regulator/Stomach Ache Relief8%+0.43

Great for unexplained tummy pain

No more bloating

I find they help regulate my stomach

Return

0.1% Return rate 0% Fixable by listing

Leak-Proof29%█▁▁▁▁█
Durability14%▁▁▁▁█▁
Oily/Greasy14%▁█▁▁▁▁
Smell14%█▁▁▁▁▁
Warmth14%▁▁▁█▁▁

FAQ

Common Oral Probiotics questions

Answered from the same tracked data.