Oral Hygiene Products

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months

160K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

20.6%

Market size, estimated

£172Ka year

Peak month

February1.4× the quietest month

Top search term

disclosing tablets42K searches a year

Listings sell for £5.21 on average, from £3.59 to £8.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £5.21 that is £16K to £21K a year per listing.

Average price

£5.21under the $15 to $100 sweet spot

Price range

£3.59–£8.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

£16K–£21K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #303 within Dental Care. It carries 1,917 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

6.8%

Average rank

#303in Dental Care

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,917per listing

Listings tracked

8

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months