Oral B Whitening Strips

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.

Searches, last 12 months

245K

Growth, 90 days vs prior 90

-42.9%

Conversion, latest week

10.8%

Market size, estimated

£349Ka year

Peak month

November1.8× the quietest month

Top search term

hismile teeth whitening strips97K searches a year

Listings sell for £13.21 on average, from £8.63 to £19.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £13.21 that is £40K to £53K a year per listing.

Average price

£13.21under the $15 to $100 sweet spot

Price range

£8.63–£19.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

3,000–4,000

Revenue per listing a year

£40K–£53K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #19 within Dental Care. It carries 9,621 reviews at 3.81 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

23.1%

Average rank

#19in Dental Care

Average rating

3.81 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,621per listing

Listings tracked

9

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

19 months