Oral B Whitening Strips
FailThe top 5 brands take 100% of clicks, so Oral B Whitening Strips is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £349K/yr245K searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 11 sellers
Flapen Score
Oral B Whitening Strips against its category
The dotted line is the Health & Personal Care average. Past it, Oral B Whitening Strips is stronger. Inside it, weaker.
Market
The Oral B Whitening Strips market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oral B Whitening Strips 245K times last year and spent an estimated £349K. All 5 brands take every click. Demand peaks in Feb–Mar–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £349Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- hismile teeth whitening strips97K searches a year
02 · Price
A sale here is worth £13.21.
Listings sell for £13.21 on average, from £8.63 to £19.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At £13.21 that is £40K to £53K a year per listing.
- Average price
- £13.21under the $15 to $100 sweet spot
- Price range
- £8.63–£19.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £40K–£53K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #19 within Dental Care. It carries 9,621 reviews at 3.81 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 23.1%
- Average rank
- #19in Dental Care
- Average rating
- 3.81 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,621per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Oral B Whitening Strips products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hismile V34 Whitening Strips Teeth Whitening Strips Purple Tooth Whitening Purple V34 Whitening Strips Tooth Stain Treatment Combining Whitening and Colour Correction
- Price
- £16.54
- Rating
- 3.6/5
- Reviews
- 2,698
- Age
- 1y ago
SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (28 Count)
- Price
- £13.81
- Rating
- 3.6/5
- Reviews
- 102
- Age
- 3y ago
Hismile v34 Colour Corrector Tooth Stain Removal Purple Toothpaste Hismile V34 Tooth Colour Corrector
- Price
- £8.80
- Rating
- 3.4/5
- Reviews
- 72,358
- Age
- 4y ago
SmileKit Pap+ Teeth Whitening Strips | Teeth Whitening Kit | Teeth Whitening Strip | Teeth Whiteners | Teeth Whitening Powder Alternative | UK Supplier | Pack of 28 Strips 14 Treatments
- Price
- £12.37
- Rating
- 3.7/5
- Reviews
- 133
- Age
- 3y ago
SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (14 Count)
- Price
- £8.63
- Rating
- 3.6/5
- Reviews
- 102
- Age
- 3y ago
Trending
90-day click momentum
Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £17.54
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 4mo ago
Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
- Price
- £12.19
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 4mo ago
DRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips
- Price
- £19.94
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (14 Count)
- Price
- £8.63
- Rating
- 3.6/5
- Reviews
- 102
- Age
- 3y ago
SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (28 Count)
- Price
- £13.81
- Rating
- 3.6/5
- Reviews
- 102
- Age
- 3y ago
Newest
by launch dateDRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips
- Price
- £19.94
- Rating
- 4.1/5
- Reviews
- 4,701
- Age
- 2mo ago
Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor
- Price
- £12.19
- Rating
- 3.8/5
- Reviews
- 72
- Age
- 4mo ago
Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal
- Price
- £17.54
- Rating
- 4.5/5
- Reviews
- 4,347
- Age
- 4mo ago
Hismile V34 Whitening Strips Teeth Whitening Strips Purple Tooth Whitening Purple V34 Whitening Strips Tooth Stain Treatment Combining Whitening and Colour Correction
- Price
- £16.54
- Rating
- 3.6/5
- Reviews
- 2,698
- Age
- 1y ago
SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (28 Count)
- Price
- £13.81
- Rating
- 3.6/5
- Reviews
- 102
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- SMILEKIT46%
- HISMILE44%
- Pdoo5%
- Whites Beaconsfield3%
- DrDent2%
- Open — no brand owns it (0%)
Demand
Oral B Whitening Strips search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Oral B Whitening Strips search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hismile teeth whitening strips97K/yr
- hi smile teeth whitening strips55K/yr
- hismile whitening strips27K/yr
- teeth whitening strips hismile6K/yr
- hi smile whitening strips7K/yr
- hismile strips4K/yr
- his smile teeth whitening strips7K/yr
- v34 whitening strips17K/yr
- hismile v34 whitening strips5K/yr
- hi smile strips2K/yr
Reviews and returns
What reviews say buyers love and hate about Oral B Whitening Strips
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very effective
Didn't Work For Me
Didn't work very well
Did not whiten
dosent whiten teeth at all
It doesn't actually whiten your teeth
Very sticky
Wont stick
Strips do not stick well
awful to use
Not very user friendly
Difficult to get off
It is not super white yet
Defo a few shades lighter than before
NOT White
Love
whitening your teeth
Definitely brighten teeth
my teeth have brightened
Excellent product, so happy with the results
Good item well made
Best quality
Ease of use
easy to take off
Also is very easy to put on
They are affordable
Good value for money
Good value for money
WORKS WELL
Works very effectively
Seems effective
Return
0.1% Return rate 5% Fixable by listing
Not very effective
Didn't Work For Me
Didn't work very well
Did not whiten
dosent whiten teeth at all
It doesn't actually whiten your teeth
I was also worried about sensitivity because my teeth can be quite sensitive
Not durable for sensitive teeth
Not for sensitive teeth
Very sticky
Wont stick
Strips do not stick well
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oral B Whitening Strips questions
Answered from the same tracked data.