Is oral b whitening strips profitable to sell on Amazon United Kingdom?

The niche generates £349K/yr across 9 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.9%. Flapen's verdict: Skip it (45/100).

How competitive is the oral b whitening strips niche?

5 brands and 11 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in oral b whitening strips?

Top complaints mined from reviews: Functionality-Overall, Tooth Brightening, Adhesion/Stickiness. The return rate is 0.1%.

When does demand for oral b whitening strips peak?

Demand peaks in Feb–Mar–Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the oral b whitening strips niche?

Listings span £8.63–£19.94; the average listing price is £13.21 (sweet spot $15–$100). The average incumbent carries 9,621 reviews — the moat a new listing must climb.

oral b whitening strips

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.21

avg listing price — sweet spot $15–$100

Market size

Good£349K

£349K/yr · 245K searches

Price range

Okay£8.63–£19.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad9,621.44

avg incumbent reviews — the moat a new listing must climb

Competition

Bad90%

top-5 click share — a locked-up shelf

Growth

Bad-42.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, oral b whitening strips is a £349K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Nov. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

oral b whitening strips market data

Units sold / yr: 20K–25K; avg 3,000–4,000/product
Revenue / yr: £264K–£330K; units × avg price
Conversion rate: 10.8%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 23.1%
Avg brand age: 19 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

SMILEKIT46%
HISMILE44%
Pdoo5%
Whites Beaconsfield3%
DrDent2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.9% search growth over the last 90 days.

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 1.8×

Open Trend

Top oral b whitening strips search terms

hismile teeth whitening strips97K/yr -46.6%7.9% conv.
hi smile teeth whitening strips55K/yr -46.1%7.1% conv.
hismile whitening strips27K/yr -35.8%5.5% conv.
teeth whitening strips hismile6K/yr +13.9%8.1% conv.
hi smile whitening strips7K/yr -0.3%7.1% conv.
hismile strips4K/yr +13.3%7.7% conv.
his smile teeth whitening strips7K/yr -54.3%4.6% conv.
v34 whitening strips17K/yr -72.5%4.2% conv.
hismile v34 whitening strips5K/yr -45.5%5.5% conv.
hi smile strips2K/yr -14.8%5.4% conv.

All search terms

Top oral b whitening strips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hismile V34 Whitening Strips Teeth Whitening Strips Purple Tooth Whitening Purple V34 Whitening Strips Tooth Stain Treatment Combining Whitening and Colour Correction

HISMILE£16.543.6★2,698 rev

SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (28 Count)

SMILEKIT£13.813.6★102 rev

Hismile v34 Colour Corrector Tooth Stain Removal Purple Toothpaste Hismile V34 Tooth Colour Corrector

HISMILE£8.803.4★72,358 rev

SMILEKIT£12.373.7★133 rev

SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (14 Count)

SMILEKIT£8.633.6★102 rev

Newest

by launch date

DRDENT Purple Teeth Whitening Strips 21 Treatments - Enamel Safe Whitening - Non Sensitive Formula - Gentle Whitening Care - Pack of 42 Strips

DrDent£19.944,701 rev

2mo ago

Purple Teeth Whitening Strips 14 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening in 7 Days - Whitening Kit for Coffee Wine Stains Removal Mint Flavor

Pdoo£12.1972 rev

4mo ago

Purple Teeth Whitening Strips 21 Treatments - Enamel-Safe & No-Sensitivity & No-Slip Whitening Strips - Fast Teeth Whitening Result in 7 Days - Whitening Kit for Coffee Wine Stains Removal

Pdoo£17.544,347 rev

4mo ago

Hismile V34 Whitening Strips Teeth Whitening Strips Purple Tooth Whitening Purple V34 Whitening Strips Tooth Stain Treatment Combining Whitening and Colour Correction

HISMILE£16.542,698 rev

1y ago

SmileKit Teeth Whitening Strips Purple Colour Correcting Whitening Strips Instantly Brighter Teeth in 30 Minutes Enamel Safe for Sensitive Teeth Removes Coffee Wine & Smoking Stains (28 Count)

SMILEKIT£13.81102 rev

3y ago

What buyers say about oral b whitening strips

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening28%

“whitening your teeth”

Quality-Overall20%

“Excellent product, so happy with the results”

Ease Of Use9%

“Ease of use”

Value For Money8%

“They are affordable”

Efficiency5%

“WORKS WELL”

Taste-Overall3%

“No nasty taste”

Ease Of Application3%

“Works perfectly and not too hard to apply”

Adhesion/Stickiness3%

“good stickiness”

Advertised Vs Actual Product3%

“Works as advertised”

Tooth Sensitivity3%

“It perfect for sensitive teeth”

What buyers complain about

Functionality-Overall16%

“Not very effective”

Tooth Brightening8%

“Did not whiten”

Adhesion/Stickiness5%

“Very sticky”

Ease Of Use5%

“awful to use”

Color5%

“It is not super white yet”

Value For Money4%

“it became quite expensive”

Oral Hygiene4%

“My teeth were bad”

Tooth Sensitivity4%

“I was also worried about sensitivity because my teeth can be quite sensitive”

Color Fading/Discoloration3%

“I didnt realise how discoloured my teeth were until I used these”

Quality-Overall3%

“really poor quality”

Top return reasons

Functionality-Overall29%

Tooth Brightening13%

Tooth Sensitivity12%

Adhesion/Stickiness7%

Advertised Vs Actual Product4%