Oral B Water Flosser

Shoppers searched for this 753K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months

753K

Growth, 90 days vs prior 90

-21.9%

Conversion, latest week

6.2%

Market size, estimated

£2.0Ma year

Peak month

March5.7× the quietest month

Top search term

waterpik water flosser192K searches a year

Listings sell for £43.56 on average, from £16.71 to £65.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £43.56 that is £87K to £109K a year per listing.

Average price

£43.56inside the $15 to $100 sweet spot

Price range

£16.71–£65.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

£87K–£109K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Dental Care. It carries 12,675 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Dental Care

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,675per listing

Listings tracked

13

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

26 months