Oral B Toothbrush Head
MaybeShoppers spend $10.4M a year here. But the top 5 brands take 98% of clicks, so Oral B Toothbrush Head is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £10.4M/yr4.4M searches / yr
- 90-day growth
- -7.2%search demand this quarter
- Competition
- 65%top-5 click share · 6 brands · 211 sellers
Flapen Score
Oral B Toothbrush Head against its category
The dotted line is the Health & Personal Care average. Past it, Oral B Toothbrush Head is stronger. Inside it, weaker.
Market
The Oral B Toothbrush Head market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oral B Toothbrush Head 4.4M times last year and spent an estimated £10.4M. The top 5 brands take 98% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
19.1% of searches ended in a purchase last week.
Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10.4M a year.
- Searches, last 12 months
- 4.4M
- Growth, 90 days vs prior 90
- -7.2%
- Conversion, latest week
- 19.1%
- Market size, estimated
- £10.4Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- oral b toothbrush head2.6M searches a year
02 · Price
A sale here is worth £12.26.
Listings sell for £12.26 on average, from £5.72 to £20.89. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 30,000 to 40,000 of them. At £12.26 that is £368K to £490K a year per listing.
- Average price
- £12.26under the $15 to $100 sweet spot
- Price range
- £5.72–£20.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £368K–£490K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Dental Care. It carries 13,900 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Dental Care
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 13,900per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Oral B Toothbrush Head products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oral-B Pro Cross Action Original Electric Toothbrush Heads 4 Count - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 23,385
- Age
- 3y ago
Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads
- Price
- £8.47
- Rating
- 4.7/5
- Reviews
- 33,690
- Age
- 3y ago
Oral B Compatible Toothbrush Head Yanaboo Replacement Brush Heads for Most Braun Oral B Electric Toothbrushes of Vitality Pro Smart Genius Series Precision Clean and Plaque Removal (8 Pack in White)
- Price
- £5.72
- Rating
- 4.4/5
- Reviews
- 17,308
- Age
- 8y ago
Oral-B Pro Precision Clean Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White
- Price
- £13.16
- Rating
- 4.6/5
- Reviews
- 15,448
- Age
- 3y ago
Oral B Compatible Toothbrush Head GENKENT Replacement Toothbrush Heads 12 Pcs Professional Electric Brush Heads Compatible with Oral B Replacement Heads Refill 7000/Pro 1000/9600/500/3000/8000
- Price
- £5.90
- Rating
- 4.5/5
- Reviews
- 15,739
- Age
- 11y ago
Trending
90-day click momentum
Oral-B Pro Precision Clean Toothbrush Heads Pack of 8 Counts Suitable for Mailbox
- Price
- £12.75
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 8mo ago
Oral-B Pro Precision Clean Toothbrush Heads Pack of 10 Counts Suitable for Mailbox
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 15,448
- Age
- 3y ago
8 Pack Toothbrush Heads for Oral-B Braun Electric Toothbrushes Family Pack Precision Clean Replacement Toothbrush Head by Dentia
- Price
- £6.80
- Rating
- 4.4/5
- Reviews
- 2,899
- Age
- 3y ago
Banavos Toothbrush Head Compatible with Oral B Braun Electric Toothbrushes Classic Replacement Brush Heads for Professional Care and Vitality Pro Smart Genius 12 Pack with 4 Hygienic Caps
- Price
- £6.62
- Rating
- 4.5/5
- Reviews
- 11,776
- Age
- 7y ago
Oral-B iO Series Ultimate Clean Replacement Brush Heads 4 Count Black - Original Round Electric Toothbrush Heads Crisscross Bristles Deep Cleaning Plaque Removal
- Price
- £19.28
- Rating
- 4.5/5
- Reviews
- 1,011
- Age
- 5y ago
Newest
by launch dateOral-B Pro Precision Clean Toothbrush Heads Pack of 8 Counts Suitable for Mailbox
- Price
- £12.75
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 8mo ago
Oral-B Pro Cross Action Original Electric Toothbrush Heads 4 Count - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 23,385
- Age
- 3y ago
Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads
- Price
- £8.47
- Rating
- 4.7/5
- Reviews
- 33,690
- Age
- 3y ago
Oral-B Pro Precision Clean Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White
- Price
- £13.16
- Rating
- 4.6/5
- Reviews
- 15,448
- Age
- 3y ago
Oral-B Precision Clean 4ct
- Price
- £7.99
- Rating
- 4.6/5
- Reviews
- 15,448
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
211
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
0%
- Oral-B75%
- Yanaboo13%
- genkent7%
- Betterchoi2%
- Banavos2%
- Dentia2%
Demand
Oral B Toothbrush Head search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Oral B Toothbrush Head search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b toothbrush head2.6M/yr
- toothbrush head559K/yr
- electric toothbrush head210K/yr
- toothbrush heads140K/yr
- oral b toothbrush heads131K/yr
- oral b brush heads94K/yr
- braun toothbrush heads oral b98K/yr
- electric toothbrush heads78K/yr
- oral b electric toothbrushes heads92K/yr
- oral b heads70K/yr
Reviews and returns
What reviews say buyers love and hate about Oral B Toothbrush Head
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not great on gums
hurt my gums
Not compatible with all Oral B, be careful
they are small
Did not fit
Too big
not the same quality as the original -
Awful quality
Quality is very low
Wrong colour/not as described
Cant colour code
NO COLOUR CODES
very expensive
Bit pricey
Waste of money
Love
less expensive
competitive price
Fair price
Perfect for teeth
Excellent for teeth cleaning
Keep your teeth clean
Best quality
Great looking product
Solid quality overall
Does what it promises
As advertised
As promised
True fit
Fit well
Easy to fit
Return
0.4% Return rate 58% Fixable by listing
they are small
Did not fit
Too big
not compatible
They make it so difficult to identify compatibility
not compatible with
not great on gums
hurt my gums
Not compatible with all Oral B, be careful
False advertising
Not as advertised
Misleading description
not the same quality as the original -
Awful quality
Quality is very low
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oral B Toothbrush Head questions
Answered from the same tracked data.