oral b toothbrush head
Worth a lookShows a $10.4M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size
Incredible£10.4M£10.4M/yr · 4.4M searches
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good£12.26avg listing price — sweet spot $15–$100
Price range
Okay£5.72–£20.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Review moat
Bad13,900.29avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oral b toothbrush head is a £10.4M/yr Amazon United Kingdom market (4.4M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
oral b toothbrush head market data
- Units sold / yr
- 800K–1.0M
- avg 30,000–40,000/product
- Revenue / yr
- £9.8M–£12.3M
- units × avg price
- Conversion rate
- 19.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 45 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
211
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
65%
Top 20: 99%
Open market
0%
- Oral-B75%
- Yanaboo13%
- genkent7%
- Betterchoi2%
- Banavos2%
- Dentia2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top oral b toothbrush head search terms
- oral b toothbrush head2.6M/yr
- toothbrush head559K/yr
- electric toothbrush head210K/yr
- toothbrush heads140K/yr
- oral b toothbrush heads131K/yr
- oral b brush heads94K/yr
- braun toothbrush heads oral b98K/yr
- electric toothbrush heads78K/yr
- oral b electric toothbrushes heads92K/yr
- oral b heads70K/yr
Top oral b toothbrush head products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro Cross Action Original Electric Toothbrush Heads 4 Count - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads
Oral-B£8.354.7★23,385 rev
Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads
Oral-B£8.474.7★33,690 rev
Oral B Compatible Toothbrush Head Yanaboo Replacement Brush Heads for Most Braun Oral B Electric Toothbrushes of Vitality Pro Smart Genius Series Precision Clean and Plaque Removal (8 Pack in White)
Yanaboo£5.724.4★17,308 rev
Oral-B Pro Precision Clean Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White
Oral-B£13.164.6★15,448 rev
Oral B Compatible Toothbrush Head GENKENT Replacement Toothbrush Heads 12 Pcs Professional Electric Brush Heads Compatible with Oral B Replacement Heads Refill 7000/Pro 1000/9600/500/3000/8000
genkent£5.904.5★15,739 rev
Newest
by launch date
Oral-B Pro Precision Clean Toothbrush Heads Pack of 8 Counts Suitable for Mailbox
Oral-B£12.7523 rev
Oral-B Pro Cross Action Original Electric Toothbrush Heads 4 Count - X-Shape & Angled Bristles Deep Plaque Removal Replacement Brush Heads
Oral-B£8.3523,385 rev
Oral-B Pro Cross Action Electric Toothbrush Head Electric Toothbrush Heads X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 4 Toothbrush Heads Black Replacement Heads
Oral-B£8.4733,690 rev
Oral-B Pro Precision Clean Electric Toothbrush Head X-Shape and Angled Bristles for Deeper Plaque Removal Pack of 8 Toothbrush Heads White
Oral-B£13.1615,448 rev
Oral-B Precision Clean 4ct
Oral-B£7.9915,448 rev
Trending
90-day click momentumOral-B Pro Precision Clean Toothbrush Heads Pack of 8 Counts Suitable for Mailbox
Oral-B£12.754.0★
Oral-B Pro Precision Clean Toothbrush Heads Pack of 10 Counts Suitable for Mailbox
Oral-B£16.264.6★
8 Pack Toothbrush Heads for Oral-B Braun Electric Toothbrushes Family Pack Precision Clean Replacement Toothbrush Head by Dentia
Dentia£6.804.4★
Banavos Toothbrush Head Compatible with Oral B Braun Electric Toothbrushes Classic Replacement Brush Heads for Professional Care and Vitality Pro Smart Genius 12 Pack with 4 Hygienic Caps
Banavos£6.624.5★
Oral-B iO Series Ultimate Clean Replacement Brush Heads 4 Count Black - Original Round Electric Toothbrush Heads Crisscross Bristles Deep Cleaning Plaque Removal
Oral-B£19.284.5★
What buyers say about oral b toothbrush head
What buyers praise and complain about, mined from review topics.What buyers love
“less expensive”
“Perfect for teeth”
“Best quality”
“Does what it promises”
“True fit”
“Clean teeth”
“Really effective cleaning”
“Do the job”
“Nice softness”
“They are great for your teeth”
What buyers complain about
“not great on gums”
“they are small”
“not the same quality as the original -”
“Wrong colour/not as described”
“very expensive”
“Fell apart”
“The bristles were also very hard”
“False advertising”
“not compatible”
“Uncomfortable when cleaning teeth”
Top return reasons
Common questions
- Is oral b toothbrush head profitable to sell on Amazon United Kingdom?
- The niche generates £10.4M/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the oral b toothbrush head niche?
- 6 brands and 211 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in oral b toothbrush head?
- Top complaints mined from reviews: Oral Hygiene, Size-Overall, Quality-Overall. The return rate is 0.4%.
- When does demand for oral b toothbrush head peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the oral b toothbrush head niche?
- Listings span £5.72–£20.89; the average listing price is £12.26 (sweet spot $15–$100). The average incumbent carries 13,900 reviews — the moat a new listing must climb.