Oral B Kids Toothpaste
brand-locked demand (top 5 brands take 100% of clicks) — Oral B Kids Toothpaste doesn't clear our bar today.
Flapen Score
Is Oral B Kids Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Oral B Kids Toothpaste is a £92K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 36/100.
Oral B Kids Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.5% over the last 90 days and 20.8% of searches end in a purchase.
£92K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 12 products
Top Oral B Kids Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sensodyne Pronamel Junior 6-12 Years Toothpaste for Juniors 2X Stronger Enamel Defence* Bubble Mint Flavour 50 ml *Protection from Sugar acids vs Your Mouths Natural defences.
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 736
- Age
- 1y ago
Aquafresh Advance 9-12 Kids Toothpaste for Grown-up Kids Lasting Protection for New Permanent Teeth 75ml
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 333
- Age
- 8y ago
Aquafresh Big Teeth Toothpaste 6-8 years Kids toothpaste Lasting Protection for New Permanent Teeth 75ml
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 743
- Age
- 9y ago
Colgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces
- Price
- £1.61
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago
Colgate Total Kids Toothpaste 7-12 Years 50ml (Pack of 4)
- Price
- £6.28
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago
Trending
90-day click momentum
Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser Mild Mint Junior 6+ Toothpaste 2 x 50 ml
- Price
- £6.14
- Rating
- 4.6/5
- Reviews
- 58
- Age
- 10y ago
COLGATE Toothpaste Smiles 6+ Years - 50m
- Price
- £3.20
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 5y ago
Colgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces
- Price
- £1.61
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago
Aquafresh Advance 9-12 Kids Toothpaste for Grown-up Kids Lasting Protection for New Permanent Teeth 75ml
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 333
- Age
- 8y ago
Aquafresh Big Teeth Toothpaste 6-8 years Kids toothpaste Lasting Protection for New Permanent Teeth 75ml
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 743
- Age
- 9y ago
Newest
by launch dateColgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces
- Price
- £1.61
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago
SENSODYNE PRONAMEL Kids 2-6 g Toothpaste 50 ml for Children from 2 to 6 Years Old Protects Teeth from Cavities Strawberry Flavored Pack of 3
- Price
- £13.03
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Colgate Total Kids Toothpaste 7-12 Years 50ml (Pack of 4)
- Price
- £6.28
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 1y ago
Sensodyne Pronamel Junior 6-12 Years Toothpaste for Juniors 2X Stronger Enamel Defence* Bubble Mint Flavour 50 ml *Protection from Sugar acids vs Your Mouths Natural defences.
- Price
- £1.62
- Rating
- 4.7/5
- Reviews
- 736
- Age
- 1y ago
Colgate Kids Toothpaste 6+ Years 50ml (Pack of 4)
- Price
- £4.18
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Aquafresh36%
- Colgate32%
- SENSODYNE PRONAMEL27%
- Sensodyne3%
- Be Your Priority2%
Oral B Kids Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.8×
Top Oral B Kids Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aquafresh advance 9-12 kids toothpaste15K/yr
- colgate kids toothpaste12K/yr
- kids toothpaste 9-128K/yr
- sensodyne kids8K/yr
- kids sensodyne toothpaste6K/yr
- sensodyne kids toothpaste 6-126K/yr
- colgate kids5K/yr
- big teeth toothpaste 6-85K/yr
- sensodyne toothpaste kids6K/yr
- kids colgate toothpaste4K/yr
What reviews say buyers love and hate about Oral B Kids Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Cleans teeth well”
“Has a great taste and foams well”
“Good value”
“Great flavour”
“Excellent product, really helped improve the sensitivity on my sons teeth”
What buyers complain about
64% of reviews“small”
“My kid is so picky with toothpaste doesnt like mint”
“It probably has the mildest mint flavour which is not too spicy for my 8 year old”
“She hates the taste of ordinary 3+ kids toothpaste”
“WARNING - Misleading information about the flouride content”
Oral B Kids Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Oral B Kids Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
