Oral B Kids Toothpaste

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months

90K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

20.8%

Market size, estimated

£92Ka year

Peak month

July1.8× the quietest month

Top search term

aquafresh advance 9-12 kids toothpaste15K searches a year

Listings sell for £4.90 on average, from £1.27 to £14.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.90 that is £7K to £10K a year per listing.

Average price

£4.90under the $15 to $100 sweet spot

Price range

£1.27–£14.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

£7K–£10K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #63 within Dental Care. It carries 400 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

25%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#63in Dental Care

Average rating

4.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

400per listing

Listings tracked

12

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months