oral b kids toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great399.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad£92K£92K/yr · 90K searches
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£4.90avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.27–£14.99cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oral b kids toothpaste is a £92K/yr Amazon United Kingdom market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
oral b kids toothpaste market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £123K–£147K
- units × avg price
- Conversion rate
- 20.8%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 1.1%
- Avg brand age
- 53 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Aquafresh36%
- Colgate32%
- SENSODYNE PRONAMEL27%
- Sensodyne3%
- Be Your Priority2%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -4.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top oral b kids toothpaste search terms
- aquafresh advance 9-12 kids toothpaste15K/yr
- colgate kids toothpaste12K/yr
- kids toothpaste 9-128K/yr
- sensodyne kids8K/yr
- kids sensodyne toothpaste6K/yr
- sensodyne kids toothpaste 6-126K/yr
- colgate kids5K/yr
- big teeth toothpaste 6-85K/yr
- sensodyne toothpaste kids6K/yr
- kids colgate toothpaste4K/yr
Top oral b kids toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sensodyne Pronamel Junior 6-12 Years Toothpaste for Juniors 2X Stronger Enamel Defence* Bubble Mint Flavour 50 ml *Protection from Sugar acids vs Your Mouths Natural defences.
SENSODYNE PRONAMEL£1.624.7★736 rev
Aquafresh Advance 9-12 Kids Toothpaste for Grown-up Kids Lasting Protection for New Permanent Teeth 75ml
Aquafresh£1.384.7★333 rev
Aquafresh Big Teeth Toothpaste 6-8 years Kids toothpaste Lasting Protection for New Permanent Teeth 75ml
Aquafresh£1.274.7★743 rev
Colgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces
Colgate£1.614.7★262 rev
Colgate Total Kids Toothpaste 7-12 Years 50ml (Pack of 4)
Colgate£6.284.7★262 rev
Newest
by launch dateColgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces
Colgate£1.61262 rev
SENSODYNE PRONAMEL Kids 2-6 g Toothpaste 50 ml for Children from 2 to 6 Years Old Protects Teeth from Cavities Strawberry Flavored Pack of 3
Sensodyne£13.037 rev
Colgate Total Kids Toothpaste 7-12 Years 50ml (Pack of 4)
Colgate£6.28262 rev
Sensodyne Pronamel Junior 6-12 Years Toothpaste for Juniors 2X Stronger Enamel Defence* Bubble Mint Flavour 50 ml *Protection from Sugar acids vs Your Mouths Natural defences.
SENSODYNE PRONAMEL£1.62736 rev
Colgate Kids Toothpaste 6+ Years 50ml (Pack of 4)
Colgate£4.18188 rev
Trending
90-day click momentum
Colgate Maximum Cavity Protection plus Sugar Acid Neutraliser Mild Mint Junior 6+ Toothpaste 2 x 50 ml
Colgate£6.144.6★
COLGATE Toothpaste Smiles 6+ Years - 50m
Colgate£3.204.5★
Colgate Total Kids 7-12 Years Mild Mint Toothpaste 50ml - for new Permanent Teeth - Fights Root Causes of Many Oral Health Problems - Sugar Acid Protection - Suitable for Braces
Colgate£1.614.7★
Aquafresh Advance 9-12 Kids Toothpaste for Grown-up Kids Lasting Protection for New Permanent Teeth 75ml
Aquafresh£1.384.7★
Aquafresh Big Teeth Toothpaste 6-8 years Kids toothpaste Lasting Protection for New Permanent Teeth 75ml
Aquafresh£1.274.7★
What buyers say about oral b kids toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans teeth well”
“Has a great taste and foams well”
“Good value”
“Great flavour”
“Excellent product, really helped improve the sensitivity on my sons teeth”
“No complaints from the little ones”
“Good quality, nice amount of mint scent it's not too strong works well”
“Good size”
“Does what its meant”
“Very sweet”
What buyers complain about
“small”
“My kid is so picky with toothpaste doesnt like mint”
“It probably has the mildest mint flavour which is not too spicy for my 8 year old”
“She hates the taste of ordinary 3+ kids toothpaste”
“WARNING - Misleading information about the flouride content”
“Stains clothing if spilt”
“Too sweet”
“its more expensive”
“or I don't like the colour”
“I cannot use it”
Top return reasons
Common questions
- Is oral b kids toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 12 tracked products. 90-day search growth is -4.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the oral b kids toothpaste niche?
- 5 brands and 60 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in oral b kids toothpaste?
- Top complaints mined from reviews: Size-Overall, Oral Hygiene, Flavor. The return rate is 0.1%.
- When does demand for oral b kids toothpaste peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the oral b kids toothpaste niche?
- Listings span £1.27–£14.99; the average listing price is £4.90 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.