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Oral B Kids Toothbrush Head

Fail

Prices span $4.04–$13.17, mostly outside the sweet spot, so Oral B Kids Toothbrush Head is a Fail.

Flapen Score
42
42 / 100
Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 48
Market size
£538K/yr303K searches / yr
90-day growth
-19.7%search demand this quarter
Competition
73%top-5 click share · 8 brands · 100 sellers

Flapen Score

Oral B Kids Toothbrush Head against its category

The dotted line is the Health & Personal Care average. Past it, Oral B Kids Toothbrush Head is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral B Kids Toothbrush Head market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oral B Kids Toothbrush Head 303K times last year and spent an estimated £538K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 22.3% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £538K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-19.7%
Conversion, latest week
22.3%
Market size, estimated
£538Ka year
Peak month
November1.4× the quietest month
Top search term
oral b kids toothbrush head78K searches a year

02 · Price

A sale here is worth £7.96.

Listings sell for £7.96 on average, from £4.04 to £13.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.96 that is £24K to £32K a year per listing.

Average price
£7.96under the $15 to $100 sweet spot
Price range
£4.04–£13.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£24K–£32K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Dental Care. It carries 2,421 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Dental Care
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,421per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Oral B Kids Toothbrush Head products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£54K£108K£162K£215K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

100

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

4%

  • Oral-B71%
  • BrillFresh7%
  • Oddekey6%
  • MeetSmile5%
  • SYSMIC4%
  • OralVista3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Oral B Kids Toothbrush Head search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oral B Kids Toothbrush Head search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • oral b kids toothbrush head78K/yr
  • oral b toothbrush head kids47K/yr
  • kids oral b toothbrush head42K/yr
  • kids toothbrush heads19K/yr
  • oral b spiderman toothbrush head12K/yr
  • kids electric toothbrush heads13K/yr
  • frozen toothbrush heads10K/yr
  • oral b frozen toothbrush heads10K/yr
  • oral b pro kids toothbrush heads10K/yr
  • spiderman toothbrush heads10K/yr

Reviews and returns

What reviews say buyers love and hate about Oral B Kids Toothbrush Head

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Oral Hygiene”
18%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“not great quality”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Oral B Kids Toothbrush Head questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data