oral b kids toothbrush head
Skip itPrices mostly outside the sweet spot ($4.04–$13.17) — this niche doesn't clear our bar today.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good£538K£538K/yr · 303K searches
Review moat
Okay2,421.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£7.96avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.04–£13.17cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oral b kids toothbrush head is a £538K/yr Amazon United Kingdom market (303K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
oral b kids toothbrush head market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- £398K–£478K
- units × avg price
- Conversion rate
- 22.3%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
100
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- Oral-B71%
- BrillFresh7%
- Oddekey6%
- MeetSmile5%
- SYSMIC4%
- OralVista3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top oral b kids toothbrush head search terms
- oral b kids toothbrush head78K/yr
- oral b toothbrush head kids47K/yr
- kids oral b toothbrush head42K/yr
- kids toothbrush heads19K/yr
- oral b spiderman toothbrush head12K/yr
- kids electric toothbrush heads13K/yr
- frozen toothbrush heads10K/yr
- oral b frozen toothbrush heads10K/yr
- oral b pro kids toothbrush heads10K/yr
- spiderman toothbrush heads10K/yr
Top oral b kids toothbrush head products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Pro Kids Electric Toothbrush Head with Spiderman Characters Extra Soft Bristles for Ages 3+ Pack of 4 Toothbrush Heads White
Oral-B£8.744.7★3,289 rev
Oral-B Pro Kids Original Electric Toothbrush Heads Disney Frozen White - 4 Count Extra Soft Bristles for Ages 3+
Oral-B£8.294.7★2,082 rev
Oral-B Kids Lion King Power Toothbrush Refill Heads 4PK
Oral-B£8.624.8★868 rev
OddeKey Kids Toothbrush Heads Compatible with Braun Oral B Pro Kids Pro Junior Electric Toothbrush Extra Soft Bristles for Gentle Care Replacement Heads for Ages 3+ and 6-12 8 Count
Oddekey£6.584.6★932 rev
8 Count Kids Replacement Heads Compatible with Braun Oral B Electric Toothbrush Ultra Soft Bristles Ideal for Kids.
MeetSmile£4.904.4★1,714 rev
Newest
by launch date
Oral-B iO Kids Marvel Spiderman Electric Toothbrush Head for Age 6+ Gentle on Wobbly Teeth and Gums for Cleaner Teeth Pack of 2
Oral-B£11.7235 rev
Oral-B iO Kids Electric Toothbrush Heads for Ages 6+ Disney Stitch 2 Count - Gentle Cleaning for Wobbly Teeth & Gums Compatible with Oral-B iO Kids Electric Toothbrushes
Oral-B£12.03307 rev
Oral B Compatible Kids Toothbrush Head | OralVista 16 Pack Colourful Electric Toothbrush Heads for Kids | Soft for Sensitive Gums | Fun Design Makes Brushing Enjoyable | Easy Fit & Durable
OralVista£7.78897 rev
8pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
BrillFresh£5.39328 rev
16pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
BrillFresh£6.32328 rev
Trending
90-day click momentum8pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
BrillFresh£5.394.5★
Oral-B iO Kids Marvel Spiderman Electric Toothbrush Head for Age 6+ Gentle on Wobbly Teeth and Gums for Cleaner Teeth Pack of 2
Oral-B£11.724.7★
OddeKey Kids Toothbrush Heads Compatible with Braun Oral B Pro Kids Pro Junior Electric Toothbrush Extra Soft Bristles for Gentle Care Replacement Heads for Ages 3+ and 6-12 8 Count
Oddekey£6.584.6★
Oral-B iO Kids Electric Toothbrush Heads for Ages 6+ Disney Stitch 2 Count - Gentle Cleaning for Wobbly Teeth & Gums Compatible with Oral-B iO Kids Electric Toothbrushes
Oral-B£12.034.5★
Oral-B Kids Lion King Power Toothbrush Refill Heads 4PK
Oral-B£8.624.8★
What buyers say about oral b kids toothbrush head
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for kids toothbrush”
“Good value for money”
“Good quality”
“Just what I needed”
“Fits very well”
“Great colour and Spider-Man design for my little boy”
“Works great”
“They work well for daily use”
“The bristles are soft”
“It's easy to use”
What buyers complain about
“not great quality”
“didnt fit my daughters toothbrush”
“They may not be an expensive brand”
“Compared to other oral b heads the performance of these is so poor”
“Dead in 9 months”
“Not kids”
“Not compatible for oral b”
“not as described”
“Unless you remove the head after every bush to dry off”
“Poor design”
Top return reasons
Common questions
- Is oral b kids toothbrush head profitable to sell on Amazon United Kingdom?
- The niche generates £538K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the oral b kids toothbrush head niche?
- 8 brands and 100 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in oral b kids toothbrush head?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.2%.
- When does demand for oral b kids toothbrush head peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the oral b kids toothbrush head niche?
- Listings span £4.04–£13.17; the average listing price is £7.96 (sweet spot $15–$100). The average incumbent carries 2,421 reviews — the moat a new listing must climb.