Oral B Kids Toothbrush Head
FailPrices span $4.04–$13.17, mostly outside the sweet spot, so Oral B Kids Toothbrush Head is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £538K/yr303K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 100 sellers
Flapen Score
Oral B Kids Toothbrush Head against its category
The dotted line is the Health & Personal Care average. Past it, Oral B Kids Toothbrush Head is stronger. Inside it, weaker.
Market
The Oral B Kids Toothbrush Head market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oral B Kids Toothbrush Head 303K times last year and spent an estimated £538K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
22.3% of searches ended in a purchase last week.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £538K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 22.3%
- Market size, estimated
- £538Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- oral b kids toothbrush head78K searches a year
02 · Price
A sale here is worth £7.96.
Listings sell for £7.96 on average, from £4.04 to £13.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.96 that is £24K to £32K a year per listing.
- Average price
- £7.96under the $15 to $100 sweet spot
- Price range
- £4.04–£13.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £24K–£32K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Dental Care. It carries 2,421 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Dental Care
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,421per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Oral B Kids Toothbrush Head products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Oral-B Pro Kids Electric Toothbrush Head with Spiderman Characters Extra Soft Bristles for Ages 3+ Pack of 4 Toothbrush Heads White
- Price
- £8.74
- Rating
- 4.7/5
- Reviews
- 3,289
- Age
- 3y ago
Oral-B Pro Kids Original Electric Toothbrush Heads Disney Frozen White - 4 Count Extra Soft Bristles for Ages 3+
- Price
- £8.29
- Rating
- 4.7/5
- Reviews
- 2,082
- Age
- 3y ago
Oral-B Kids Lion King Power Toothbrush Refill Heads 4PK
- Price
- £8.62
- Rating
- 4.8/5
- Reviews
- 868
- Age
- 2y ago
OddeKey Kids Toothbrush Heads Compatible with Braun Oral B Pro Kids Pro Junior Electric Toothbrush Extra Soft Bristles for Gentle Care Replacement Heads for Ages 3+ and 6-12 8 Count
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 932
- Age
- 2y ago
8 Count Kids Replacement Heads Compatible with Braun Oral B Electric Toothbrush Ultra Soft Bristles Ideal for Kids.
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 1,714
- Age
- 2y ago
Trending
90-day click momentum
8pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
- Price
- £5.39
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
Oral-B iO Kids Marvel Spiderman Electric Toothbrush Head for Age 6+ Gentle on Wobbly Teeth and Gums for Cleaner Teeth Pack of 2
- Price
- £11.72
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 10mo ago
OddeKey Kids Toothbrush Heads Compatible with Braun Oral B Pro Kids Pro Junior Electric Toothbrush Extra Soft Bristles for Gentle Care Replacement Heads for Ages 3+ and 6-12 8 Count
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 932
- Age
- 2y ago
Oral-B iO Kids Electric Toothbrush Heads for Ages 6+ Disney Stitch 2 Count - Gentle Cleaning for Wobbly Teeth & Gums Compatible with Oral-B iO Kids Electric Toothbrushes
- Price
- £12.03
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 10mo ago
Oral-B Kids Lion King Power Toothbrush Refill Heads 4PK
- Price
- £8.62
- Rating
- 4.8/5
- Reviews
- 868
- Age
- 2y ago
Newest
by launch dateOral-B iO Kids Marvel Spiderman Electric Toothbrush Head for Age 6+ Gentle on Wobbly Teeth and Gums for Cleaner Teeth Pack of 2
- Price
- £11.72
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 10mo ago
Oral-B iO Kids Electric Toothbrush Heads for Ages 6+ Disney Stitch 2 Count - Gentle Cleaning for Wobbly Teeth & Gums Compatible with Oral-B iO Kids Electric Toothbrushes
- Price
- £12.03
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 10mo ago
Oral B Compatible Kids Toothbrush Head | OralVista 16 Pack Colourful Electric Toothbrush Heads for Kids | Soft for Sensitive Gums | Fun Design Makes Brushing Enjoyable | Easy Fit & Durable
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 897
- Age
- 1y ago
8pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
- Price
- £5.39
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
16pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
- Price
- £6.32
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
100
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
4%
- Oral-B71%
- BrillFresh7%
- Oddekey6%
- MeetSmile5%
- SYSMIC4%
- OralVista3%
- Open — no brand owns it (2 brands, 4%)
Demand
Oral B Kids Toothbrush Head search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Oral B Kids Toothbrush Head search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oral b kids toothbrush head78K/yr
- oral b toothbrush head kids47K/yr
- kids oral b toothbrush head42K/yr
- kids toothbrush heads19K/yr
- oral b spiderman toothbrush head12K/yr
- kids electric toothbrush heads13K/yr
- frozen toothbrush heads10K/yr
- oral b frozen toothbrush heads10K/yr
- oral b pro kids toothbrush heads10K/yr
- spiderman toothbrush heads10K/yr
Reviews and returns
What reviews say buyers love and hate about Oral B Kids Toothbrush Head
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not great quality
Quality wise it is very weak
Not as good quality as original brand name
didnt fit my daughters toothbrush
Nope, smaller than the original
Smaller than brand name toothbrush heads
They may not be an expensive brand
Bit expensive
Not worth it
Compared to other oral b heads the performance of these is so poor
Poor quality toothbrush heads
Complained to oral b
Dead in 9 months
Don't last
Dont last long
Love
Perfect for kids toothbrush
Good toothbrush heads
Great for the grandchildren to encourage teeth brushing
Good value for money
Good price
Great value
Good quality
This brush heads are good
Good quality replacement brushes
Just what I needed
As described
Does what it says
Fits very well
they fit as per the originals on
They fit perfectly on my toothbrush
Return
0.2% Return rate 65% Fixable by listing
didnt fit my daughters toothbrush
Nope, smaller than the original
Smaller than brand name toothbrush heads
Not compatible for oral b
Compared to other oral b heads the performance of these is so poor
Poor quality toothbrush heads
Complained to oral b
not great quality
Quality wise it is very weak
Not as good quality as original brand name
not as described
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oral B Kids Toothbrush Head questions
Answered from the same tracked data.