Oral B Kids Toothbrush Head
FailPrices span $4.04–$13.17, mostly outside the sweet spot, so Oral B Kids Toothbrush Head is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £538K/yr303K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 100 sellers
Flapen Score
Oral B Kids Toothbrush Head against its category
The dotted line is the Health & Personal Care average. Past it, Oral B Kids Toothbrush Head is stronger. Inside it, weaker.
Market
The Oral B Kids Toothbrush Head market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Oral B Kids Toothbrush Head 303K times last year and spent an estimated £538K. The top 5 brands take 93% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 22.3% of those searches ended in a purchase.
Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £538K a year.
- Searches, last 12 months
- 303K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 22.3%
- Market size, estimated
- £538Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- oral b kids toothbrush head78K searches a year
02 · Price
A sale here is worth £7.96.
Listings sell for £7.96 on average, from £4.04 to £13.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.96 that is £24K to £32K a year per listing.
- Average price
- £7.96under the $15 to $100 sweet spot
- Price range
- £4.04–£13.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £24K–£32K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Dental Care. It carries 2,421 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #44in Dental Care
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,421per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Oral B Kids Toothbrush Head products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Oral-B Pro Kids Electric Toothbrush Head with Spiderman Characters Extra Soft Bristles for Ages 3+ Pack of 4 Toothbrush Heads White
- Price
- £8.74
- Rating
- 4.7/5
- Reviews
- 3,289
- Age
- 3y ago

Oral-B Pro Kids Original Electric Toothbrush Heads Disney Frozen White - 4 Count Extra Soft Bristles for Ages 3+
- Price
- £8.29
- Rating
- 4.7/5
- Reviews
- 2,082
- Age
- 3y ago

Oral-B Kids Lion King Power Toothbrush Refill Heads 4PK
- Price
- £8.62
- Rating
- 4.8/5
- Reviews
- 868
- Age
- 2y ago

OddeKey Kids Toothbrush Heads Compatible with Braun Oral B Pro Kids Pro Junior Electric Toothbrush Extra Soft Bristles for Gentle Care Replacement Heads for Ages 3+ and 6-12 8 Count
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 932
- Age
- 2y ago

8 Count Kids Replacement Heads Compatible with Braun Oral B Electric Toothbrush Ultra Soft Bristles Ideal for Kids.
- Price
- £4.90
- Rating
- 4.4/5
- Reviews
- 1,714
- Age
- 2y ago
Trending
estimated 90-day click momentum
8pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
- Price
- £5.39
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago

Oral-B iO Kids Marvel Spiderman Electric Toothbrush Head for Age 6+ Gentle on Wobbly Teeth and Gums for Cleaner Teeth Pack of 2
- Price
- £11.72
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 10mo ago

OddeKey Kids Toothbrush Heads Compatible with Braun Oral B Pro Kids Pro Junior Electric Toothbrush Extra Soft Bristles for Gentle Care Replacement Heads for Ages 3+ and 6-12 8 Count
- Price
- £6.58
- Rating
- 4.6/5
- Reviews
- 932
- Age
- 2y ago

Oral-B iO Kids Electric Toothbrush Heads for Ages 6+ Disney Stitch 2 Count - Gentle Cleaning for Wobbly Teeth & Gums Compatible with Oral-B iO Kids Electric Toothbrushes
- Price
- £12.03
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 10mo ago

Oral-B Kids Lion King Power Toothbrush Refill Heads 4PK
- Price
- £8.62
- Rating
- 4.8/5
- Reviews
- 868
- Age
- 2y ago
Newest
by launch date
Oral-B iO Kids Marvel Spiderman Electric Toothbrush Head for Age 6+ Gentle on Wobbly Teeth and Gums for Cleaner Teeth Pack of 2
- Price
- £11.72
- Rating
- 4.7/5
- Reviews
- 35
- Age
- 10mo ago

Oral-B iO Kids Electric Toothbrush Heads for Ages 6+ Disney Stitch 2 Count - Gentle Cleaning for Wobbly Teeth & Gums Compatible with Oral-B iO Kids Electric Toothbrushes
- Price
- £12.03
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 10mo ago

Oral B Compatible Kids Toothbrush Head | OralVista 16 Pack Colourful Electric Toothbrush Heads for Kids | Soft for Sensitive Gums | Fun Design Makes Brushing Enjoyable | Easy Fit & Durable
- Price
- £7.78
- Rating
- 4.5/5
- Reviews
- 897
- Age
- 1y ago

8pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
- Price
- £5.39
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago

16pcs Kids Replacement Heads Compatible with Braun Oral B Kids Electric Toothbrush Ultra Soft Bristles
- Price
- £6.32
- Rating
- 4.5/5
- Reviews
- 328
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
100
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
4%
- Oral-B71%
- BrillFresh7%
- Oddekey6%
- MeetSmile5%
- SYSMIC4%
- OralVista3%
- Open — no brand owns it (2 brands, 4%)
Demand
Oral B Kids Toothbrush Head search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Oral B Kids Toothbrush Head search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oral b kids toothbrush head78K/yr
- oral b toothbrush head kids47K/yr
- kids oral b toothbrush head42K/yr
- kids toothbrush heads19K/yr
- oral b spiderman toothbrush head12K/yr
- kids electric toothbrush heads13K/yr
- frozen toothbrush heads10K/yr
- oral b frozen toothbrush heads10K/yr
- oral b pro kids toothbrush heads10K/yr
- spiderman toothbrush heads10K/yr
Reviews and returns
What reviews say buyers love and hate about Oral B Kids Toothbrush Head
We read the reviews and the return reasons for every product selling here.
“not great quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oral B Kids Toothbrush Head questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









